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The Janet Murray Show - Love Marketing, Make Money

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The Janet Murray Show - Love Marketing, Make Money
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Now displaying: November, 2019
Nov 28, 2019

Would you love to know how to use awareness days to create engaging content for your business?  In this podcast episode I explain how to use awareness days to create engaging relevant content that fits with your business and goals. If you've ever wondered how National Nothing Day or how to create content about The Golden Globes that can be applied to any business then have a listen as I explain how I would go about using them.

I explain the four types of content that you should be sharing, regularly on your social media accounts and how you can apply these to the awareness days that are relevant to you and your business.

I explain how to create content by asking yourself these two MAIN questions when thinking about how to use an awareness day:

  • How is this day relevant to me and my business? 
  • How is it relevant to my audience?

If you’d love to know how to use awareness days to create content that’s relevant to your business in an engaging way that will get people talking back to you (without overdoing the awareness days) then you’ll love this podcast. I also tackle how you can use overly popular awareness days differently and how you can create content by saying what no one else is. PLUS  how you can use awareness days to tackle the elephant in the room.

If you’d like to know how I would go about using some of the sillier sounding awareness days by using some lateral thinking and some examples of my own personal  relatable stories then have a listen. I'd love to know what you think and do let me know how you'd use some of these awareness days.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

*The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast

  1. How is this day relevant to me and my business? 
  2. How is it relevant to my audience?

 

  • How my experience in journalism inspired me to create the media diary (3:58)
  • The four types of post you should use to get engagement (4:53)
    • 1 - ‘I need to know this’ content - content that's useful - tips and advice (5:16)
    • 2 - ‘I know about that’ content - content where you ask people a question about what’s going on in your life or biz (6:05)
    • 3 - ‘I know how that feels' content - content that people can relate to (7:26)
    • 4 - ‘This is what I think’ content - content that can divide people and can be opinionated (8:40)
  • How often you should use awareness days and why you shouldn’t use too many (11:17)
  • Some examples of January awareness days and how you could use them (12:56)
  • The *two questions you need to ask when creating content for awareness days (13:24)
  • What questions to ask when you're deciding which piece of content to create (15:20)
  • How to find inspiration if you are struggling for content ideas for an awareness day (16:40)
  • How to create content for generic awareness days that can work for any industry (20:20)
  • How to create personal relatable content and apply that to awareness days  (22:26)
  • How to think laterally about awareness days and make them relevant to you (23:30)
  • Why you shouldn’t use every single awareness day  (27:25)
  • How to stand out with popular awareness days by using them differently to others (33:55)
  • Why everything is a content opportunity if you use the two questions and creative thinking (36:29)

Resources

[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Nov 22, 2019

Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is?

Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don’t need an online audience.

BUT if you’d like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience.

In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets.  I’ll also explain why you shouldn’t just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers.

PLUS I’ll also explain my “put out your fire first” strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth.

So if you’d like to look back at the end of 2020 and know that you’ve doubled your email list or tripled your social media following and hopefully your sales - then you really do need to listen to this podcast episode. I’d love to know what you think…

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why you need to know what growth you want to achieve and define your goal (5:17)
  • Why your audience might need to hear from you multiple times before they buy (11:00)
  • What metrics to track on social media and why engagement is more important than followers (13:25)
  • Why you should be careful not to rely solely on social media for your audience (14:21)
  • Why email marketing data is more reliable for predicting sales than social media likes (16:20)
  • Why you should look at your social media and email marketing referrals to your website (18:42)
  • Why you should analyse email lists and ask yourself if they are still your ideal client/customers (18:45)
  • How to work out your audience growth rate and use your actual data to make sales predictions (19:36)
  • Why it’s so important to set targets to grow your audience (and why it’ll motivate you) (21:03)
  • What to do if you haven’t really got an audience yet and how to try different growth strategies (23:34)
  • Why you shouldn’t worry about being on every social media platform (25:21)
  • How to create a yearly content plan (and why you need to to achieve your growth) (26:21)
  • How to use your yearly content plan to support your audience growth (30:34)
  • Why you should focus on getting enough money into your business before you focus on your audience growth (31:30)

Resources

Janet Murray's Audience calculator

[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Nov 15, 2019

Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you?

If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days.

I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers.

I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following.

PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops.

And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people.

So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why I decided to start focusing on growing my Instagram followers (3:10)
  • How to find out what type of content your ideal clients/customers engage with on Instagram (6:13)
  • Why you need to find out what type of content appeals to your ideal client/customer (08:01)
  • Why you shouldn’t worry if no one engages with your content (14:04)
  • Why you need to focus on creating great content so that it gets shared (15:10)
  • Why you should experiment with different formats for your images and text (17:13)
  • How to research and find ideas for content to create by looking at other Instagram accounts (19:10)
  • Why you should use other people's content for inspiration and how to  share content (20:01)
  • How to analyse Instagram posts to figure out what made them popular (23:20)
  • Why you shouldn’t worry if you don’t have the skill or time to make your grid amazing (25:20)
  • Why experimenting with posting times will help you to reach your ideal followers (26:28)
  • How to find the time to really make a difference on your Instagram account (29:02)
  • How to research Instagram hashtags and why the follower size of the hashtag  matters (31:39)
  • How to make the Instagram algorithm show your posts by using my hashtag strategy  (33:15)
  • How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41)

Resources

@JanetMurrayuk  Instagram
@IamSamBearFoot Instagram

[378] How to use hashtags to build your online audience (podcast)
[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)
[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast episode)
[093] How to use Instagram to promote your business with Sara Tasker (podcast)

Canva Graphic design tool

When to Post app (iOS)

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Nov 8, 2019

Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter?

In this episode I demystify hashtags and give an introduction to how you can use hashtags to grow your online audience.

I share my strategy on how I have successfully been building my Instagram followers using specific hashtag strategies and how you can do the same by understanding how the Instagram algorithm shows your posts.

I also explain how you can use hashtags at events and  how you can use them to reach journalists on Twitter and get press coverage for your business. PLUS how you can use hashtags on Instagram to find out what content to create for your audience. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • What is a hashtag and how do they work on social media (2:00)
  • How you can use other peoples hashtags to grow your audience (3:11)
  • How to build a relationship with hashtags on social media (without being pushy) (5:29)
  • How to use hashtags to follow, engage and understand your followers interests (6:58)
  • How to use hashtags at events and get delegates involved (8:00)
  • How to use Twitter hashtags to reach journalists + get media coverage for your business  (09:10)
  • How to choose hashtags on your Instagram posts (and why they need to be relevant) (10:24)
  • How the Instagram algorithm works (and why the size of the hashtag and your own following matters) (12:54)
  • When to use hashtags on Twitter, LinkedIn and Facebook (17:30)
  • How to find the hashtags that your ideal clients are engaging with and why you need to create good content (19:30)
  • Tools you can use to find hashtags and plan your Instagram content (21:20)
  • How to find the hashtags your ideal customers/clients are using (21:50)
  • How to create your own hashtag and awareness day (23:40)

Resources

[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)

[ 356 ] How to build your audience on Twitter (and create FOMO) (podcast)

[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)

[348] How to write social media posts that sell (podcast episode)

[343] The three audiences you must build to create a successful online business (podcast episode)

[309] How to go viral on Twitter with Kerry Jordan (podcast)

[093] How to use Instagram to promote your business with Sara Tasker (podcast)

LinkedIn hashtags Andy Foot

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

Nov 1, 2019

Ever wondered how some people just nail it on social media or their facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?

In my latest podcast I interview copywriter Jo Watson who describes herself as an editor and 'writer of stuff'. She explains how to show your personality in your writing and why you need to make people really feel something when you write. Even if they disagree with you. 

Jo is well-known on LinkedIn for her slightly sweary 'tell it like it is' approach and her personality is well reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won't forget about you (even if you go on holiday for a week!)

Jo also explains how you can show your authority and views even if you don't feel confident enough to actually post on social media. Jo doesn't have a social media strategy - and believes very much in showing up and being present, being yourself and explaining it as you would to a friend at the pub.

Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just your VA that can do it) and why it's really important to look at the return on investment that it will bring to your business.

I'd love to know what you think. I hope you enjoy the episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

Podcast shownotes

  • About Jo and why she defines herself as a ‘writer of stuff’ (4:06)
  • How Jo went from  being a teacher to a copywriter and built her business (5:05)
  • How Jo develops personality in her writing and why she doesn't think you need a social media strategy (14:15)
  • How Jo got started on LinkedIn and how ‘saying it like it is’ helps build relationships and engagement (16:23)
  • Why you need to be present on social media and only post if you have something to say (19:03)
  • How to stay on people’s radars by posting great content so they won’t forget you (23:15)
  • How to show up and write well and why everyone can tell stories (25:47)
  • How to build your confidence and show your values on social media (26:56)
  • Why you’ll lose trust and authority if you write or say things that are 'off brand' (30:47)
  • How to get more personality into your writing and how everything is a content opportunity (37:01)
  • Why you need to think about what people are interested in and make people feel something when you write (42:50)
  • Why you shouldn’t limit your marketing to one ideal client type (50:03)
  • How to get personality into your writing and why you should keep it simple, relatable and in your own voice (54:54)
  • How to hire a copywriter for your business and why you should look at the return on investment (58:03 )

Resources

Connect with Jo on LinkedIn
Jo's website 

[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast0
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)

 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

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