Need to create a content plan for 2021 but not sure where to start? 

Create your 2021 content plan with my easy-to-follow plan - in just a few hours (or less)

This four step plan will take the overwhelm out of content planning - and get you all set for 2021. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

• Why most people struggle to create a content plan (01:50)
• How to create your annual content plan (02:44)
• What to do if you don't know what's happening in your business in 2021 (04:24)
• How to plan content if you sell the same product/service all year round (06:06)
• What to do with your content plan if your business plan changes  (7:29)
• Why I recommend publishing ONE key piece of weekly content on your website (8:27)
• How to create your quarterly content plan (10:26)
• How to repurpose one piece of content into many  (16:11)

STEP 1: Create your annual content plan

Write down 3-5 important things you will be doing in your business in each quarter e.g. launching a new product/service, attending or speaking at an event, hosting an event/special promotion. 

STEP 2: Create your quarterly plan

Once you have an overview of your year, you can create your quarterly content plan.  If you have one, you’ll find the Q1 quarterly planning template on page 9 of your 2021 Social Media Diary & Planner.  

How to create your quarterly plan:

1. Write down your business focus for each week. If you have a copy of my 2021 Social Media Diary & Planner, there are templates provided for this (the first is on page 9). What are you going to be selling /promoting each week? This will help you plan and schedule relevant content that makes it natural for you to talk about your products/services. For example if you are launching a 12-week group coaching programme on productivity, it would make sense to schedule content on creating new habits, avoiding procrastination and dealing with distractions around that time. 
2. Schedule a piece of ‘core’ content  for each week e.g. blog, podcast, YouTube video that relates to your business focus. Typically this will be around something your ideal customer/client might be struggling with that relates to your product/service. Committing to a regular publishing day will help keep you accountable. You don’t need firm titles at this stage - topic ideas are fine.
3. Pick out a couple of awareness dates for each week that are relevant to you/your business (there are hundreds listed in my 2021 Social Media Diary & Planner but you can find awareness dates online - it might just take a bit of Googling to find relevant ones for you/your business).  Get them on your calendar. Remember not every piece of content you share has to be business related. It’s fine to post content that is just about generating engagement/conversation. In fact this can be a great way to connect with your audience. You will find the awareness days listed at the beginning of each month (alongside a month-per-view calendar).  

Listen to this podcast to learn more about how to use awareness days to generate content ideas for your business. 

Simply by doing these three things, you can create a quarterly plan (i.e. 12 weeks of content ideas) in a very short space of time.

STEP 3: Create your quarterly plan

Depending on your personal preference, you might decide your quarterly plan can double up as your monthly plan (adding new ideas as you go).
But you might prefer to sit down once a month and create a specific plan for the following month (using the content from your quarterly plan as a starting point). 

It’s up to you.

Step 4: Creating your weekly/daily content plan

If you have a copy of my 2021 Social Media Diary & Planner, you will also have a planning template where you can map out what you’re going to post on each content platform each day (the first is on page 14). If you don't, you can 

So now you’re ready to create your 2021 content plan. Good luck!

Resources

Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner

Other useful podcasts

[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

How to create 30 days of content in 30 minutes (podcast)

How to create engaging content if you only sell one product/service (podcast)

How to create a content plan you can actually stick to (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to stick to a content plan for your business? Perhaps you find it hard to be consistent week in and week out?

Maybe you start with great intentions every year and then before you know it you’ve missed a week and you’ve fallen off the wagon and you’re struggling to show up again?

If any of that resonates with you then you’re going to love this podcast episode with performance and mindset coach Osmaan Sharif. We’re digging deep into how your mindset might be holding you back from sticking to your content plan.

Discover practical tips and advice about how to make 2021 your best year yet for content planning and make sure you’re not getting in your own way.

Find out why your content plan doesn’t begin with your business goals but with you. And why understanding your values and personality is key to a successful content plan.

PLUS what will happen to your content plan if your motivation and values get too far out of synch.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

Resources

Osmaan Sharif’s Rapid Transformation website

Join my 2021Sorted Club
Find out more about the private podcast stream
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
[434] How to set your prices and why it’s an audience issue with Sally Farrant (podcast)
[435] What’s the difference between marketing a product and a service (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Thinking about joining my Build Your Online Audience Programme? Want to know if it's right for you and your business?

If you've been considering joining then listen and discover why now is the best time to join my Build Your Online Audience programme.  

You probably have questions like:  

• What's new in the Build Your Online Audience programme for 2021? 
• Will I need to pay for any other courses or memberships?
• What kind of results can I expect if I join the programme (and how quickly?)
• What exactly is included in the programme and how does it work?
• Is the programme suitable for a business/brand like mine?
• What happens if I can't do everything in the programme?

Maybe you’re wondering how much time you will need to devote to the Build Your Online Audience programme, whether it’s suitable for your type (or stage) of business. Hint: It's suitable for any business that needs to build an audience of followers, fans and subscribers.

Plus you can find out why my Get it Done sessions are so powerful for results and accountability.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it’s tempting to start with the features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join. 

1. What kind of results can you expect if you join the Build Your Online Audience programme? 

As with anything in life you get out what you put in but here’s what some members have achieved: 

✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days. 

✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days.

✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days. 

✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales 

Achieved within 90 days 

✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers 

But it's not all about money and audience...

✔️ Charlotte Foster a podcaster is taking Christmas off for the first time ever and she puts this down to my Get It Done sessions (more below)

✔️ Sally Farrant worked her way through the programme and nailed her niche. Find out how this helped her build her online audience and her business in this podcast episode

2. Why do you need to build an online audience?

You don’t NEED to build an online audience. If you’re getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don’t need to do anything. 

But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don’t want to have to do personal outreach for every sale,  you need an online audience. 

To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you’re looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.  

3. How much does it cost to join the Build Your Online Audience programme? 

There are two levels to the programme: Standard and Premium with the choice of a quarterly payment plan:

• Standard Build Your Online Audience £997
• Premium Janet Murray Experience (including 2022Sorted and my 2022 Social media Diary) £1097 *

If you’re listening before Jan 4 - can grab a discounted offer for 2020.

*Prices correct at time of publishing December 2020

4. What exactly IS the Build Your Online Audience programme?

The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers. 

Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales. 

Key topics covered are: 

✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram

✔️ Content planning and creation

✔️ Content strategy (blogging, podcasting, video marketing)

✔️ Email marketing (including how to create a lead magnet and build your email list). 

We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence.

New for 2021
Get It Done
Get It Written
Osmaan Sharif

5. What is included in the Build Your Online Audience programme? 

The  standard Build Your Online Audience programme  takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list. 

SESSION 1: Nail your niche 

Find the right niche for your business (or refine the one you have) so you can become the market leader. 

SESSION 2: Developing your brand voice 

Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).

SESSION 3: Creating your visual brand 

Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again) 

SESSION 4: Choosing your platforms 

Choose the content platforms that are right for your business (i.e. blog, YouTube, podcast, Instagram, Facebook, LinkedIn and/or Twitter). 

SESSION 5: Creating binge worthy content 

Learn how to create content that’s more addictive than your favourite Netflix series.

SESSION 6: Unforgettable social media 

Create irresistible social media content that attracts new followers and fans - every single day. 

SESSION 7: Email marketing 101  

Get started with email list building (even if you feel daunted by the tech). 

SESSION 8: Email magnetism 

Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).

SESSION 9: Nurture and Grow 

Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving. 

😮  INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮 

Also included:

✔️ Bonus classes on the key social media platforms:  Twitter, Instagram, Facebook, LinkedIn. PLUS a Canva masterclass. 

✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)

✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience 

6. What's included in the Premium version of the programme?

All of the above PLUS: Acces to my entire advanced Masterclass Library (worth £792)  

• How to create a coaching/consultancy package
• How to launch your first online course
• How to write social media posts that sell
• How to launch your own planner/journal
• How to turn your offline services into online offerings
• How to launch a webinar/masterclass
• How to create an email nurture sequence
• How to create passive income in your business
• How to write delightful emails 
• How to write engaging copy for your business (Copy Fix)
• How to get booked to speak on big stages 
• How to create a content plan for your business 

Additional courses/classes (worth £1782)

✔️ Getting started with Pinterest

✔️ Blogging Success Formula

✔️ Instagram Success Academy 

✔️ Getting started with Facebook Ads 

✔️ Getting started with YouTube

✔️ Getting started with live video

✔️ Launching your own podcast 

✔️ Blogging Success Formula

✔️ Getting started with chatbots (NEW 2021)

✔️  Getting started with Canva for graphic design (NEW 2021)

✔️  Creating sales funnels (NEW 2021)

✔️ Private podcast stream of classes (NEW 2021)

✔️ Monthly group mindset calls with mindset coach Osmaan Sharif (NEW 2021)

BONUS course: How to create awesome sales copy (worth £497)

🐝 GET IT DONE SESSIONS 🐝

The Premium version also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).

And NEW for 2021 Monthly Get It Written sessions.

7. Who is the Build Your Online Audience for?

The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers. 

It’s suitable for: 

✔️ Service-based based businesses (including hospitality)

✔️ Product-based businesses

✔️ Online business

✔️ Offline businesses

✔️ New businesses

✔️ Established businesses​ 

✔️ Freelancers/sole traders

✔️ Solopreneurs/entrepreneurs

✔️ Small/Medium-sized businesses

✔️ Colleges/universities

✔️ Charities

And if you need more reassurance, here’s a list of some of the types of business owners I’ve helped with audience building: 

Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers.

8. Is the Build Your Online Audience programme suitable for product-based business owners?

Absolutely yes.

The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner. 

Here is a list of some of the product-based business owners I work with: 

✔️ Hand-made jewellery

✔️ Evening dresses and gowns

✔️ Dance costumes

✔️ Face masks

✔️ Vegan handbags

✔️ Subscription boxes

✔️ Personalised baby/toddler gifts

✔️ Recipe kits

✔️ Skincare and makeup

✔️ Books/planners

✔️ Yoga wear and accessories 

✔️ Children’s clothes

✔️ Activewear for mums and mums-to-be 

I have lots of product-based business owners who can also apply to join my online Christmas Market in the first week of December.

9. Is the Build Your Online Audience programme just for beginners?

Not at all. Whether you’re new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help. 

10. Is the Build Your Online Audience programme suitable for new business owners? 

Definitely. Whether you’re completely new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help. 

11. What is the format of the classes?

Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.

Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner). 

Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback. 

 12. When is the right time to join the Build Your Online Audience programme...before I launch my new product/service or afterwards?

It’s never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to? 

13.  How quickly should you expect to see results from the Build Your Online Audience programme? 

 As with anything in your business, you get out what you put in. As the examples above show, it is possible to achieve considerable results in 90 days or less. But that does depend on the time you've got available to spend.

14. Can men join the Build Your Online Audience programme?

Absolutely yes. Here are some of the men who are in the programme (along with some of their results).

✔️ Historic food expert Paul Couchman has added around 1500 followers on Instagram (amongst many other things).

✔️ Accountant Mahmood Reza has launched an awareness day.

✔️ Architectural technologist Jon Clayton generated £600 of sales from Science of Audience Building

15. How much time do I need to spend?

This is down to you. I generally teach one or two classes live each week, but go at the pace that's right for you. A minimum of 2 hours a week. Even if you only have a few hours a week, as long as you are implementing what you learn, you WILL make progress. And a few hours a week over a year is better than doing nothing at all, right?

Remember you don't have to do everything in the programme.

Ready to join the Build Your Online Audience programme? Click here. 

Podcast shownotes:

• The results people get from my BYOA programme (02:12)
• How my Get it Done sessions helped Charlotte have Christmas off (04:16)
• Why do you need to build an online audience for your business (05:10)
• Why you need to build your audience on your own land (06:30)
• How much does my Build Your Online Audience programme cost (09:01)
• What’s included in my Build Your Online Audience programme (10:41)
• How my Get it Done Sessions get results (11:50)
• About my NEW Get it Written sessions (14:01)
• About our NEW mindset coach for 2021 Osmaan Sharif (14:30)
• Why you should work through the core BYOA programme (16:01)
• About some of the core BYOA modules (18:03)
• About the email marketing sequences you’ll learn (20:07)
• Why success in the membership isn’t doing every single class (22:14)
• Why there’s always a replay of everything (24:20)
• About my new private podcast stream (24:50)
• Why you don’t need to take any other courses in 2021 if you join my programme (25:50)
• About the masterclasses that are included in the programme (27:03)
• Why my Build Your Online Audience programme is suitable for any business (28:30)
• Why it’s suitable for product-based businesses as well as service-based (29:50)
• Why it’s suitable for any age business whether old or new (33:40)
• Why you should join my programme before you launch a new product or service (35:31)
• Why men can join Build Your Online Audience (37:15)
• Why any progress is better than no progress (38:01)
• Why I’m really visible in the Build Your Online Audience programme (39:41)

Resources

Buy 2021 Sorted 
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Find out more about my Janet Murray affiliate scheme

Other Podcast episodes

[Bonus] How to get the most out of my Build Your Online Audience Programme (podcast)
[339] How To Build An Audience for an Online Course or membership (podcast)
[342] The three audiences you must build to create a successful online business (podcast)
[432] How to plan and host your own Christmas market (podcast)
[434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)
[435] What's the difference between marketing a product and a service (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Is your fear of being trolled or bullied online holding you back from being visible and building your online audience?

Maybe you’ve been trolled or had to deal with copycats and you’re not sure how to handle it?

If ANY of that resonates with you then this special podcast episode recorded at my LIVE online event 2021 Sorted is a must-listen.

You’ll hear from four online business owners: sales expert Jessica Lorimer, blogger Natalie Lue, passive income expert Lisa Johnson and online coach Dan Meredith.

They share their experiences of online trolls, bullies and copycats and some of their stories may shock you.

Discover practical strategies and tips for dealing with the dark side of online business. Find out what to do if you’re in a difficult situation and you’re being bullied or trolled online or if someone is ripping off your work.

You’ll get tips on building your resilience - as well as how to reframe what’s happening to you. And why the content you create can have an impact on people’s reaction to you.

Plus tips on how to avoid making a bad situation worse and when you SHOULD get legal.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• Why I decided to create this podcast episode (01:30)
• About 2021Sorted and the level up sessions (04:08)
• How Jessica dealt with an online troll (09:42)
• Natalie’s experience with a stalker and online troll (12:55)
• Why you should never feed a troll (14:40)
• How Natalie deals with people who copy her work (15:00)
• Why you need to be careful about going in all guns blazing (16:39)
• Why you need to make sure you have your legal paperwork in order (17:29)
• How Lisa got bullied online and deals with online bullies (18:26)
• Why getting a troll means you’re being visible (21:29)
• Why you should get legal advice when there’s slander (21:52)
• Why you should never hold back being visible for fear of getting a troll (22:48)
• Why you’ll always get trolls when you’re successful (24:32)
• How Dan’s online tribe killed off his trolls (25:05)
• What happens if you share polarising content (26:00)
• Why Dan doesn’t like to be polarising and stays in his lane (26:22)
• Why you should focus on the positives and ignore the negative (29:16)
• Why you have to remember it’s them not you  (31:31)
• Why you have to be ready to have awkward conversations (34:51)

Resources

Join my 2021Sorted Club
Find out more about the private podcast stream
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[311] How to generate passive income in your business with Lisa Johnson (podcast)
[384] How to be more yourself in your social media content with Natalie Lue (podcast)
[386] The four types of content that will help you make more sales (podcast)
[397] How to create content that attracts corporate clients with Jessica Lorimer (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

What’s the difference between marketing a product and a service? 

In this podcast episode, I explain why there’s NO difference between selling a product and a service. A

And I explain why the belief that there IS a difference can actually hold you back as a product-based business.

But this episode isn’t just for product-based business owners. It’s packed full of marketing tips for both product and service-based businesses, including the THREE things you must be able to do to sell a product/service successfully (hint: many small business owners aren’t doing any of them).

PLUS why generating desire in your customers/clients is crucial – regardless of whether you sell a product or a service.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About my 2021 Social media Diary & Planner (02:45)
• About this podcast episode and why you should listen (05:30)
• Why there’s no difference in marketing a product or service-based business (08:48)
• The three things that have to happen if you want to sell your product or service (09:16)
• Why there’s always emotion involved in any buying decision (10:50)
• How to create emotional content about a boring product or service (11:30)
• How to think about your product emotionally (12:57)
• How to think about your service emotionally (17:10)
• Why you have to dig deep into the feeling a product or service creates (19:11)
• Why desire is really important and why it goes beyond solving a problem (22:32)
• Why desire with a product is a stronger emotional reaction (25:45)
• Why it’s all about the transformation and tapping into the emotion of a product (30:49)
• How to think deeply about the emotion and the transformation (37:21)
• Why you need to create visual content for a service (as well as a product) (39:06)
• Why it’s powerful to sell a product using emotion (42:43)
• How to create a lead magnet for a product-based business (44:27)
• Why sales funnels can be shorter with product-based businesses (49:42)
• Why you might need to warm up a purchaser for a higher-priced product or service (51:17)
• Why partnerships are the same regardless of a service or a product-based business (52:22)
• Why you should build your own audience on your own land (54:35)

Resources

Nadia Newton Penelope Hope
Finula Crowe New Day Originals
Tracy Hooper Personal Stylist

Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

[386] The four types of content that will help you make more sales (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
[421] Seven signs you're ready to start running Facebook Ads (podcast)
[434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to price your services? Or maybe you live in dread of having THAT conversation about pricing?

Maybe you've discounted your prices just to win a client and ended up feeling REALLY resentful?  Or perhaps you’re wondering if you should put your prices on your website?

If any of that sounds familiar then you'll love this podcast episode with pricing accountant Sally Farrant.

Sally shares practical tips about setting your prices and why being clear on your pricing upfront - can save you tons of time later on. And why you need to focus on the transformation you offer and not just the price.

Find out why offering fewer products makes it easier to create content and make sure you’re showing up for the right audience.

Discover what people really mean when they say they ‘can’t afford you’ And how to avoid falling in the trap of dropping your prices JUST to win a new client.

PLUS how to put your prices up with existing clients without it turning into an awkward conversation (and why you should put your prices up every year).

You’ll learn how to deal with with the nightmare of scope creep and why having package prices will help you avoid sticky situations with clients.

I’d love to know how you get on with this episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About Sally Farrant and how she helps her clients (02:39)
• How developing a niche has helped Sally stand out in her business (04:52)
• How niching can help your business run more efficiently  (09:01)
• The biggest challenges small business owners have about pricing (10:11)
• Why you need to factor in everything you do into your pricing (11:52)
• Why pricing is an audience issue and why free doesn’t get valued (12:46)
• Why it's dangerous to make assumptions when you're pricing (13:43)
• Why people have to see the value in something before they buy it (16:28)
• Why you need to sell the results and the transformation (not just the price) (17:30)
• Why you should avoid copycat pricing (18:52)
• Why people need to understand why you are more expensive (23:04)
• What to do when people can’t afford you (and how to avoid discounting) (25:35)
• Why you need to be clear on your pricing (28:52)
• Why prices on your website will save you time and manage expectations (31:51)
• How to price your packages (and why it’s not all about your hourly rate) (35:02)
• How to deal with scope creep and ask for more budget (37:48)
• Tips for renegotiating pricing if your scope changes (38:25)
• Why you should put your prices up regularly (and how to do it) (39:03)
• Why boundaries will help you manage scope creep  (42:25)
• Why you should get people to pay upfront (43:35)
• Why you need to plan ahead  in case things go wrong (47:28)
• Why you need to create content about the value that you add (48:41)

Resources

Sally's website Business Growth by Numbers

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[411] How to become the number one choice in your industry with Jen Hall (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Would you love to create your own awareness day for your business or industry?

Maybe you’ve got a great idea for an awareness day but you’ve got no idea how to create or promote it?

Find out why awareness days are one of the BEST ways to make your business stand out from the crowd in this podcast episode with publicity expert Rachel Spencer.

Rachel shares the key things that you need to think about when creating an awareness day and how to get maximum publicity for your awareness day.

Discover why having your own awareness day is SO powerful and how to create a buzz about your awareness day BEFORE you launch it.

Rachel helped me launch my own awareness day Love Your Diary Day and she shares examples of other entrepreneurs that she’s helped to launch awareness days for as well.

I’d love to know if this episode has inspired you to launch your own awareness day.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About this podcast episode  (01:10)
• About Rachel Spencer and how she helps her clients (06:53)
• What is an awareness day and what are they for (07:44)
• Why awareness days are great for creating content for the press (09:45)
• Why awareness days are really powerful for content creation (12:10)
• How to look for different angles if you’re using awareness days (14:05)
• Why you might want to create your own awareness day (14:56)
• Why I launched my own awareness day and how I promoted it (15:44)
• Why awareness days are so good for your business  (17:05)
• How Rachel created a buzz about Love my accountant day (21:10)
• How an awareness day can help build your authority (23:15)
• Why you need to think about your aim for your awareness day (24:22)
• Why your awareness day needs to be easy for people to take part in (26:16)
• How to create content for an awareness day and make a buzz before you launch (27:55)
• How to register an awareness day  (and what to do if you get turned down) (29:15)
• How to get your awareness day trending on Twitter (and why you should) (32:06)
• How to get in contact with Rachel Spencer (34:35

Resources

Rachels website Publicity for Pet Businesses

Connect with Rachel on social media Instagram, Facebook, Twitter

Love Your Diary Day
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[309] How to go viral on Twitter with Kerry Jordan (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Want to plan and host your own online Christmas market or virtual pop up?

Listen to this podcast I take you through the steps you need to take to create an online Christmas market - but can be applied to any type of virtual or online event.

You’ll learn how to take your online sale from idea through to creation and everything I’ve learnt from running my own online virtual events. Including the best tech to use depending on your budget.

Get clear on your aim for your sale (and why it’s not always about selling) AND how to map out your event from start to finish.

Discover the content that you need to create to make your event a success from email sequences to testimonials. And why planning and creating your content in advance will save you tons of time when it comes to promoting your event.

Find out why you need to think about your next online sale - before you finish mapping out your current one.

Plus what you REALLY need in place - if you want to charge people a seller's fee or to get sponsorship for your online event.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• Why you should be clear on your aim for your online sale (02:30)
• Why you need to consider your audience size before you plan your sale (03:20)
• How to start small and then go big (05:49)
• What you need to consider when planning your market (06:32)
• How to choose the tech for your online event (08:33)
• Why you need contingency plans in place at your online sale(10:19)
• Why you need to create a high-quality event if people are paying (11:25)
• How to map out your online sale from the start (12:17)
• The content/emails you need to create for onboarding your sellers (13:01)
• How to get your sellers together before the event (14:44)
• The functional content that you need to create for your online market (16:25)
• How to plan out a minute by minute schedule (18:01)
• What you need to do at the end of your event (19:11)
• Why you need to think of your next event while you plan your current event (20:15)
• How to get people to book onto your next event (22:10)
• How to think about sponsorship and charging a sellers fee (22:43)
• Why people value what they pay for (23:10)
• What you need to consider if you want to charge sellers for your event (23:49)
• Why a warm engaged audience is really valuable (25:30)

Resources

Listen to this podcast if you’d like to find out how much it will cost to host an online event.
Join the waiting list for my Virtual Christmas market in a box

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

Seven podcasts to help you with your email marketing (blog post)

[385] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a launch (podcast)
[429] How to plan and run a sell-out virtual event (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Thinking about hosting your own online Christmas market or virtual pop up?

Listen to this podcast episode and discover how much it really costs to host an online Christmas market or any kind of virtual online sale.

I explain what’s possible at three different price points. I’ll talk you through the options and costs as to what you can do - depending on the budget you have.

Find out how to go LIVE on a budget of £50 ($70), what you could achieve with a  budget of £500 ($700)  and how to make an impact with a really big budget of £5000 ($7000).

I explain the costs for creating and hosting your online sale and everything you need to consider - especially if you want to charge sellers a fee to sell at your online market.

Plus the one thing you need to have - no matter what your budget.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

**Scroll down to the show notes and to see other podcast episodes .**

Join my Christmas market as a seller here

Podcast shownotes

Resources

Join the waiting list for my Virtual Christmas market in a box Join my Christmas market as a seller here

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[385 ] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you thinking of selling your product or service at an online Christmas market?

Perhaps you’re wondering what to sell or how to put your offer together? And how do you make a gift voucher for a service look as attractive as an actual physical product?

Listen to this bonus podcast episode I’m sharing everything I’ve learnt from hosting my annual Facebook Live Christmas market.

Get my tips and techniques for selling your product or service at a Facebook Live without feeling selly or scammy.

Find out how to put your offer together and why it needs to be something that people want AND what could happen if you give people too much choice.

I’m sharing tech tips to make sure your Facebook Live is slick and professional and why you must look the part. And the essentials you need to hand - to make sure your Facebook Live runs smoothly.

Discover how to share your product or service with your Facebook Live audience and why you should show - but not tell people about your product or service. And why you need to think about the bigger picture - rather than how much money you make on the day.

PLUS tips on how to promote your Christmas market on social media and why it's much more powerful to promote your event as team effort.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

**Scroll down to the shownotes and to see other podcast episodes .**

1. Plan 

Create your offer 

Avoid being random

Don’t overwhelm people with choice. Create a focused collection rather than going to broad and confusing people with too much choice.

What would make a really great gift? What would people love to open on Christmas day?

If you’re a product-based business have a think about your products that go well together and focus on one part of your business. Or perhaps look at your highest selling products.

You can still do this with a  service-based business but you just need to think what would make it a really great gift. How can you make a voucher more of an exciting gift. What could you include with it?

If you’re a service-based business - it needs to be something people REALLY want.

E.g.

• Bread-making classes - swag to go with it
• Career coaching - book to go with it?
• Singing lessons - practise recordings/lead sheets etc

Create a dedicated URL or voucher code so you can track sales 

One of my clients Beth was able to tell me she’d made £750 on my Christmas market sale last year. Memorise the URL - use bitly to create a memorable link.

2. Prepare 

Think about how you can ‘show not tell’. Source any products/props that might be helpful for the broadcast. Even if you’re selling a service rather than a product, showing some of the things you use in your work - or even dressing in your work clothes (if you’re a therapist, baker or personal trainer for example) will help you tell the story of your business in a visual way.

Devise and practice your ‘ten-word top line’ for your product/service e.g. ‘pre-picked and gifts for Christmas stockings for two to ten-year-olds’  or ‘style consultations for men who hate shopping’. The more specific you can be about what your product/service is and how it helps people...the more you’ll sell.

Make a list of frequently asked questions. Write down every single question you’ve ever been asked about your product/service - or think you might get asked. That way, you’re unlikely to get ‘caught out’ on your Facebook Live.

Decide where you’re going to do your broadcast. Things to consider include: lighting (position yourself where you’re facing a window if you don’t have lighting), sound (if you have a lapel mic consider using it. If not, just make sure you’re in a quiet space), make sure you have a good internet connection.

Create a backup video - just in case you have a problem with your tech. I’m asking my Christmas market people to do this.

3. Promote 

Promote the Christmas market to your followers. Don’t just post about it on social media (if you do, you’re likely to get very little engagement). Instead, think about how you can get your followers involved in the process.

For example, you could ask them which product/service you should be selling at the market, what you should wear on the live broadcast, how you might style your backdrop.

Make it as easy for people to engage as possible. As a general rule, closed questions generally work better than open. So instead of asking your followers what you should be selling (open question), give them a small number of options to choose from (closed).

Instead of asking them what you should wear (open), post a pic of yourself in two possible outfits (seen that somewhere before?!) and ask them which they prefer (closed). Instead of asking for advice on styling your backdrop (closed), ask them if they prefer location A or location B (with pics).

Other ways to promote your Christmas market to your social media followers:

• Instagram stories is great for this kind of content (particularly with the polls/questions option)....so get on there and have some fun!
• Instagram Reels 30-second video clips
• Email your list (if you have one)
• Do a Facebook Live previewing the market - share with your followers what you’ll be doing and when
• Encourage your followers to accept the join the Facebook event (that way they’ll get reminders nearer the time).
• Create an Instagram story showing you preparing for the market - people love behind-the-scenes content

  Remember that your success is not just about what YOU do as an individual - promote others and make it a team effort.

Join my Christmas market as a seller here

Podcast shownotes

• About my online virtual Christmas market (01:41)
• How the format works for my Facebook Live virtual Christmas market (04:40)
• Why I’m charging people to sell at my online Christmas market (05:20)
• How to create the right offer to sell for an online virtual market (08:07)
• Why you shouldn’t overwhelm people with too many products and offers (09:40)
• Why your product has to be something that people want to receive as a gift (10:08)
• How to sell a service-based offer at an online Christmas market (11:55)
• Why you should create a trackable link/voucher code for your offer (13:28)
• Why it’s more than just what you sell on the Facebook Live (14:30)
• Why you need to show people your product and not just tell them (15:17)
• What you need to consider for your tech for a Facebook Live sale (16:31)
• How to introduce yourself and tips for selling on a Facebook Live (20:11)
• How to keep your intro simple and tell people what you do (23:35)
• Why you should have a list of your frequently asked questions (25:02)
• Why you should have a backup plan in case there's a tech problem (26:01)
• How to promote your online sale (and why you need to get involved) (27:01)
• How to get your audience involved in your Christmas market (28:50)
• How to promote your online Christmas market to your audience (29:47)
• Why it’s not selly or scammy selling on a Facebook Live sale (30:55)

Resources

Join my Christmas market as a seller here

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[385 ] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you fed up with staring at a blank page and wondering what to write your social media posts about?

Would you love to make your content creation easy and fast?

Listen to this podcast episode I share three social media content strategies for creating quick social media posts that your audience will love.

Discover how to batch 30 days of social media posts in just 30 minutes - and how anyone can learn to create content fast - with my practical tips and techniques.

Learn how to stop overthinking your content and just get it done. And why you should NEVER just talk about business in your social media posts.

Find out why some of the best social media posts are so simple - and be amazed at how much time they save you.

PLUS you can get 12 instant social media posts that you can use for January awareness days.

I’d love to know if this helps you.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

I really suggest that you listen to the other podcast episodes below the shownotes if you want to explore different types of content creation.

Podcast shownotes

• About this podcast episode (01:44)
• Why you need to be social on social media and not just post about your biz (3:01)
• How to use awareness days to create content for your business (4:42)
• How to reuse the same social media posts on all platforms (5:59)
• Ideas for January awareness day posts that you can use (7:14)
• How to make great social media posts by just about asking questions (10:01)
• How to curate content and share other people’s content on Instagram (12:57)
• How to research other people’s content and what to consider (15:50)
• The three types of caption you can use on your social media posts (17:20)
• How to create quick niche listicle posts for social media (20:14)
• Some ideas for creating listicle social media posts (22:36)
• How to think about creating topics for listicles (23:24)
• How to create social media posts fast and stop overthinking (24:26)
• How you can learn to create content quickly (26:30)
• What to do when you have posts that bomb (27:47)
• Why you can’t just post and go on your platforms (28:37)
• Why some engagement is better than no engagement (30:32)
• What to do if you’re not getting engagement on your posts (31:21)
• About my Social Media Diary & Planner (32:30)

Resources

Find out about my Batch like a boss masterclass Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)

[343] The three audiences that you must build to create a profitable online business (podcast)
[374] How to create a year’s worth of content in one morning (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[392] How to get more engagement on Instagram (podcast)
[405] The secret to creating bingeworthy content (podcast)
[407] How to turn boring topics into engaging content (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you thinking of planning and running an online virtual event? Maybe you’d love to know how much it really costs and if it’s worthwhile doing?

Listen to this podcast episode and find out everything I learnt from planning and running a sellout online virtual event 2021Sorted.

Discover how I moved my annual LIVE in-person content planning event to a LIVE online virtual event. I share the costs involved and what you need to consider - from event insurance and contingency planning to entertaining people and making sure your event isn't one long dreary Zoom call.

I explain the tech that was used to host and run my online virtual event - the essential things you need to have in place and what your team needs to do.

Find out how I created a buzz about an online virtual event, sold tickets and why it was worth investing in Facebook Ads.

PLUS how I made sure that everyone had the same networking opportunities that they would have at an in-person event.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Scroll down for more useful podcast episodes.

Podcast shownotes

• About this podcast episode (00:49)
• About my annual content planning event 2021 Sorted (02:04)
• How we told the delegates that it was moving online (04:18)
• Why I decided to move the event online rather than cancel (06:29)
• How I hired a virtual event producer and planned the event (07:29)
• How I created networking opportunities for delegates (08:38)
• How we used Zoom Rooms for networking (09:50)
• About the Level Up Sessions and the topics I chose (10:50)
• About the Keynote Speakers and topics (13:10)
• How much it cost me to run my live online virtual event (14:39)
• How we did our tech contingency planning for an online virtual event (16:23)
• How to get virtual online event insurance (18:59)
• How we kept people entertained at a virtual event (19:50)
• Other virtual online event and tech costs (21:09)
• How much I spent on Facebook Ads to promote a virtual event (22:26)
• Why you need to look beyond the cost of hosting a virtual online event (23:06)
• The tech that we used to stream the online virtual event live (24:08)
• How we made sure the speakers were in the right place (25:01)
• How we warmed everyone up for the individual sessions (26:11)
• Why we created lots of artwork for the event (27:34)
• How I sold tickets for my online virtual event 2021Sorted (27:53)
• How we created engagement and a buzz about the event (29:24)
• Why I’m creating  a podcast stream for the event (29:50)
• How to join 2021 Sorted after the event (31:38)

Resources

Ecamm Live

Join my 2021 Sorted Club
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)

[250] How to use email marketing to promote live events (podcast)
[343] The three audiences that you must build to create a profitable online business (podcast)
[421] Seven signs you're ready to run Facebook Ads (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to create content and stick to a content plan?

Would you love to show up online regularly and create great content - but you just can't ever make the time?

Perhaps you start with good intentions and you struggle with being consistent or you can't think what to post and it becomes days or weeks before you post anything again.

Maybe creating social media content has become just another thing on your to-do list? Or perhaps you spend ages creating BRILLIANT pieces of content and it goes out and NO ONE responds and you just feel like giving up?

If any of that sounds familiar you'll love this podcast episode.

I explain the seven problems that people have with creating regular content and how to overcome them.

Find out what type of content creator you are and what you need to think about BEFORE you create your content. Plus the ONE thing your content must-do if you're going to get people engaging with you.

Listen and find out what could be holding you back in your content creation and why you can't rely on your will power alone to make you do something if you're NOTfeeling the love for it.

Discover how to make content creation your thing and what to do if you really don't enjoy it.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Scroll down for more useful podcast episodes.

Podcast shownotes

• About my content planning event 2021 Sorted (01:30)
• How to catch up with 2021 Sorted  if you missed it live (02:45)
• Some background to this podcast episode (04:09)
• Why you can’t force yourself to stick to a content plan (14:50)
• Why people find it hard to stick to a content plan (16:23)
• Why it’s hard to create content if you haven’t got a business plan (17:05)
• Why you need to figure out your audience before you plan your content (18:05)
• Why your content isn’t getting any engagement (19:10)
• Why you have to understand your audiences emotional needs (19:50)
• What to think about if you don’t know what sort of content to create (20:30)
• Why you should create content according to the buying journey of your audience (24:08)
• The three different types of content that you can create (30:06)
• Why you have to make the time to create content (31:29)
• How to get accountability to make sure you create content (32:40)
• Why your social media platform might be holding you back (35:06)
• Why batching content might work for you (37:45)
• The three type of content creator (38:40)
• Why you should delegate the parts of content creation you don’t like (40:54)
• Why you shouldn’t let other people’s content hold you back (42:42)
• Why your self-beliefs could be holding you back from creating content (44:35)
• Why you have to find your thing (47:41)

Resources

Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)

[343] The three audiences that you must build to create a profitable online business (podcast)
[374] How to create a year’s worth of content in one morning (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[405] The secret to creating bingeworthy content (podcast)
[407] How to turn boring topics into engaging content (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Have you bought my 2021 Social Media Diary & Planner and you’re wondering how best to use it?

Perhaps you struggle to create content about your business and you’d love some inspiration about how to think creatively and plan your content? If that sounds familiar then this special bonus podcast episode is for you.

Discover how to use my 2021 Social Media Diary & Planner to plan an entire year’s worth of content around your business by creating yearly/quarterly/monthly/weekly content plans.

I share practical tips about how to get the most out of your diary and how to use your diary to inspire creative sparks that will help you plan and create content - that is REALLY engaging and starts conversations with your ideal clients and customers.

You’ll find out the ONE thing that you need to do BEFORE you start planning and creating your content.

I share examples of the types of content that you can create - so that you can get maximum results and engagement and why you don’t always have to talk about your business.

Find out how to use the awareness days in the diary to create sales points in your business (especially if you sell the same product or service all year round)

Haven’t got your 2021 Social Media Diary & Planner yet? Then scroll to the link below.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Buy my 2021 Social Media Diary & Planner
Join my live online event 2021 Sorted
Find out about my 2021 Sorted Club and upgrade your diary here
Join my Build Your Online Audience programme Build Your Online Audience programme

Find out more about my Janet Murray affiliate scheme

Podcast show notes

• About my 2021 Social Media Diary & Planner (02:08)
• What you need to think about before using your planner (04:03)
• Why you need to think about your ideal customer clients need from you (05:30)
• The three different types of audience you need to create content for (07:09)
• Why you need to create content about objections to your product/service (09:40)
• What is awareness content and why you should create it (11:31)
• Why you need to make time to work on your content plan (13:24)
• Why there’s no right or wrong way to use your 2021 Social Media Diary (15:01)
• How to start creating your annual plan with a yearly overview (16:32)
• Why you might need a business plan before you create your content plan (17:53)
• Why you can’t sell the same product/service the same way all year (19:26)
• How to plan your year and where you can create peak points (20:07)
• How to create your own peak points with awareness days (23:40)
• How to plan your quarterly content (25:45)
• How to plan a regular piece of content every week (27:35)
• Why you should time your content with what you’re selling (30:01)
• Why every piece of content doesn't have to be about your business (32:09)
• How to create your monthly and weekly content plans (34:20)
• How to repurpose your core piece of content (35:34)
• About my 2021 Sorted Club (38:20)

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
[Bonus] Should you attend my 2021 Sorted content planning event  (podcast)

[343] The three audiences that you must build to create a profitable online business (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[407] How to turn boring topics into engaging content (podcast)
[422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)

Want to become a better online teacher? And create online classes, that people can’t stop talking about and really make people sit up and listen?

Perhaps you've taught a few online classes but you’re worried that people get bored or you worry that you're doing it all WRONG?

Maybe you’re thinking of launching some online training or creating a webinar or masterclass? But you're not sure how to plan your lesson and how to engage people? If any of this sounds familiar then this podcast episode is a must-listen.

You’ll learn how to create lessons that people can’t get enough of and how to really stand out in the online teaching world.

I share the three questions that you need to ask yourself when planning an online class or training session - so that you can give people the BEST learning experience.

Find out how to bring your training to life and keep people interested and the most powerful thing that your online teaching can do for someone.

I’m sharing practical tips and quick wins that you can use to transform your online classes - which will help you generate MORE online income.

PLUS why you must take online training seriously if you're using it to build your authority in your industry.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Scroll down for more podcast episodes and resources that you can use.

Podcast shownotes

• About my annual content planning event 2021 Sorted (01:20)
• About this podcast episode and why I recorded it (8:09)
• Why most people need to learn how to be a good teacher (10:09)
• About my masterclass teacher training for online course creators (12:05)
• The 3 important questions I ask myself before teaching online (13:04)
• Why stories can help people relate and bring your training to life (15:20)
• Why you should use closed and open-ended questions (16:32)
• How to use closed questions at the beginning/end of a training session (18:24)
• How to use polls and quizzes to break up the flow of the training session (21:23)
• Why questions are so important in the learning process (23:01)
• Why showing and not telling helps people remember things (24:10)
• Why you need to mix up your teaching for the different learning styles (27:01)
• How to use groups online or pair work to encourage learning (28:28)
• Why a transformation in the training session is really important (30:22)
• Why giving live feedback can change the pace of a class (32:44)
• Why you should encourage people to share relatable stories (34:50)
• My biggest fear about guests teachers (39:51)
• Why you need to take online teaching seriously if you’re building your authority (40:28)
• How you can see me in action teaching (40:55)

Resources

Find out more about my masterclass: Teacher training for online course creators
Find out more about by masterclass: How To Plan And Create Awesome Teaching Resources For An Online Course
Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)

[339] How to build an audience for an online course or membership (podcast)
[418] How long does it take to create an online course (podcast)
[419] How to share client testimonials without looking like a show-off (podcast)
[423] How to deal with freeloaders by creating a Power Hour (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you planning to launch a course or membership...but feel overwhelmed by the idea of all the content you might have to create?

If so, you’ll love this podcast episode: The ultimate course launch checklist: how to plan and create content for a course/membership launch  

Here’s what I’ll cover:

✔️ The two different types of content you need to create (and why it’s better to create one before the other)

✔️ My launch checklist (i.e. the essential content I think you need to create for a launch)

✔️ The three different launch phases (and what you should be publishing in each).

Discover how you can save time by repurposing content that you create and how much time you'll really need for your launch.

PLUS I have a free download where you can get a copy of my launch checklist (scroll to the end for the link)

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Scroll down for more podcast episodes and resources that you can use

Podcast shownotes

• About my launch content intensive one to one (03:46)
• The different types of content that you need to create for a launch (5:31)
• What functional content is and why you need to create it (6:14)
• Why you should write a project overview (and how to do it) (8:23)
• Why you need to nail your offer or your sell in your sales page (10:30)
• How to map out sales page content and information you need (14:15)
• Why you need to spend time getting your testimonials right (16:09)
• Why you need to have an FAQ section and use this for content creation (20:41)
• What you need to consider for onboarding emails (24:07)
• How to repurpose functional content into marketing content (27:01)
• The types of email needed for a launch and how to save time (30:19)
• How to repurpose your sales page into social media posts (32:28)
• How to plan core content strategically around what you’re selling (33:22)
• Why you need to consider the type of content in relation to the sale you want (34:57)
• Why you need to give yourself enough time to launch (37:35)
• How to build authority with content (and why you need to do this) (40:07)
• How to create content that makes a buzz about a launch (45:25)
• Why you need to create content about objections (48:16)
• How to repurpose functional content into consideration content (49:20)
• How long should you allow for a launch time (51:03)

Resources

Get a copy of  The ultimate course launch checklist
Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme

Scheduling tools Calendly or Acuity Scheduling

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)

[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)

[386] The four types of content that will make you more sales in your business (podcast)
[414] How much does it cost to launch your own planner (podcast)
[418] How long does it take to create an online course (podcast)
[419] How to share client testimonials without looking like a show-off (podcast)
[422] How I sold £10K of planners in 24 hours behind the scenes of my latest launch (podcast)[423] How to deal with freeloaders by creating a Power Hour (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Attending my 2021 Sorted virtual event and wondering how to get the most out of the experience?

Perhaps you haven’t attended a virtual event before and you’re wondering how to get the most out of the experience.

Here’s everything you need to know to get the most out of my 2021 Sorted content planning event.

If you're not attending my 2021Sorted virtual event and you'd like to know more about it then head to the links at the end.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

1. Block out Nov 3 and 4 in your diary.

Having a couple of days to work on your business rather (than in it) is a gift. So make sure you've got those days blocked out in the diary and have organised childcare. If you can, book a hotel... although make sure you have decent wifi.

Timings: 9:30am - 4:00pm both days
Virtual bar: 7-10pm

2. Add other key dates to your diary

Event briefing: Tuesday October 27 @2pm GMT (30 mins)
Content planning masterclass: Nov 26
Coaching calls: Q1, Q2, Q3, Q4

3. Connect with other delegates social media before the event.

Join the event Facebook group if you haven't already (and go introduce yourself).

Follow our Twitter lists for speakers and delegates. Make lists of others attending the event you'd like to connect with. What are you going to sell?

Create your own shareable #2021Sorted images with our Canva templates...and start telling people about the event. We also have generic images here.

4. Research the speakers/sessions and connect on social media

Day 1 Keynote sessions

• How to plan, create and launch a podcast in 2021 with Colin Gray aka The Podcast Host
• Launch a profitable online course in 2021 with Janet Murray
• Self-publish a book in 2021 with Sacha Black
• How to launch a membership site in 2021 with Membership Guys founder Mike Morrison
• Launch or revive your Youtube channel in 2021 with Steve Dotto
• How to launch a live video show with Ian Anderson Gray

Day 1 Level Up sessions

Level Up sessions are guide discussions that focus on a range of issues that impact entrepreneurs - but dont always get the attention they need/deserve e. g. mental health, dealing with copycats/trolls, running your business around a family & more.

You'll hear from a panel of expert speakers, then break into groups (in Zoom rooms) and talk with other delegates.

• How to be more inclusive in your marketing
• Copycats, trolls and other troublemakers: dealing with the dark side of online business
• How to run a business around your kids
• How to look after your mental health as an entrepreneur
• How to set healthy boundaries with customers/clients
• How to stay focused and get things done
• Women in podcasting
• Women in tech

Day 2 Keynote sessions

• How to create consistently good content in uncertain times with Janet Murray
• How to be brilliant on video (even if you're camera shy) with Janine Cummings
• How to write super engaging content about your business with Jo Watson
• Advertainment: How to create entertaining content that drives engagement & sales with Dan Knowlton

Day 2 Level Up sessions

• Women in tech
• Women in podcasting

5. Research ideas for a blog post/Youtube/podcast

Try to find an event angle:

For example:
Stylist - how to dress for a virtual event
Nutritionist - what to eat at a virtual event
Social media manager - how to create content for a virtual event

Take advantage of event SEO.

6. Update your website

You are going to get more people visiting your website, your social media channels - so why not take advantage of the opportunity? Sort broken links, update offers, take down old offers.

7. Plan your social media strategy

Most conferences and events have a dedicated Twitter hashtag you can use before, during and after the event (#2021 Sorted) which can be a great way to find and stay in touch with other delegates.

Hashtags can get pretty busy during events though, so using an app like Hootsuite or Tweetdeck can help you stay on top of things.

Some may also have dedicated geofilters for Snapchat and/or Instagram, so if you're active on those platforms, do ask the event organiser about it.

Blogging and/or creating social media content before, during and after the event is a great way to stay top of mind with speakers - and other delegates.

8. Stock up on essentials

E. g. snacks, stationery

9. Test your tech

Check your Speed

• If possible, please use a wired internet connection (i. e. plug directly into your router). This can greatly improve the speed and stability of your internet.
• Check Devices - If possible, check what other devices you have connected to your internet. iPads, games consoles and other computers can use up your internet bandwidth in the background and downgrade the quality of your connection. And tell the kids to stay off Netflix.
• Reboot your computer - not always needed, but sometimes a reboot makes sure your computer plays nicely
• Close down apps - Close down as many apps running in the background. If you have apps running in the background, such as Dropbox, Google Drive etc. These can use up bandwidth and slow down your computer
• Test your microphone

Noise

• Phones/Alarms - Make sure you silence any phones or devices so you don't get interrupted
• Interruptions - I know this sounds obvious, but if there is anyone else around, make sure you tell them not to disturb you while were recording!
• Background noise - If possible, switch off fans or any noisy things in the background (and put children and animals in another room! They're cute but distracting! )

Arrive 10 mins before sessions - make a note of all the links you need etc.

10. Schedule in time for follow up

It's easy to leave a conference full of brilliant ideas - that's what events are all about. Sadly, it's just as easy to get bogged down the minute you get back to your desk, forget everything you've learned and not follow up on the opportunities you've created. Make sure this doesnt happen to you by blocking out a few hours (ideally as soon as you get back to your desk) to reflect on what you've learned and follow up on the connections you've made.

11. Don't be a wallflower

Come to the virtual bar - the socialising is where the best conversations happen.
Ask for help if you need it.... we can't help if we don't know.
Level Up sessions - perfect for introverts...

BONUS: sign up as an affiliate and make back the cost of your ticket!

Join my live online event 2021 Sorted 

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Find out more about my Janet Murray affiliate scheme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
[Bonus] Should you attend my 2021 Sorted content planning event  (podcast)

[372] How to build an engaged online audience (podcast)
[400] How to build a large audience for a blog, vlog or podcast (podcast)|
[407] How to turn boring topics into engaging content (podcast)
[422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)

Wondering whether you should attend my 2021 Sorted content planning event on Nov 3 & 4? 

In this podcast episode (which you can also read as a blog post) I’ll tell you more about the event to help and the kind of results you can expect if you attend. By the time you’ve listened to this podcast episode (or read this blog post), you should be able to make a decision whether to buy a ticket.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it’s tempting to start with the features of the event, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you attend.  So first off, I’ll give you a quick overview of the event. Then I’ll share some success stories of people who attended the event last year.

About the event

2021 Sorted is my annual content planning event for coaches, creatives and entrepreneurs. The event is taking place on November 3 & 4. The aim of the event is to take the pain out of content planning - by giving you the accountability and support to create your 2021 content plan, live at the event. 

It’s also about getting inspired. Which is why the event also features talks/workshops from some of the world’s leading content creators on how to plan and create engaging content that will help you generate sales for your business. 

The event - which usually takes place in person - is now in its fifth year. And while it has moved online this year, due to government restrictions on large gatherings, it’s meant we can host more speakers and more sessions (more on that later). 

With over £800 of content...investing in a 2021 Sorted ticket offers insane value - and support for the WHOLE of 2021 - and not just at the event.

What kind of results can you expect from attending the event?

The number 1 reason people keep coming back to my content planning masterclass,  year after year, is because they save tons of time - by getting their content plan created for the year, in just a couple of days.

Your 2021 Sorted ticket includes both a physical and digital version of my 2021 Social Media Diary & Planner. Which is not just a pretty-looking diary. It’s a content planning tool that includes step-by-step instructions on how to create your annual, quarterly, monthly, weekly and daily content plans...and includes templates and checklists to help you stay on track, throughout the year. PLUS hundreds of awareness days and key dates you can use to generate content ideas.  

This is what hospitality expert Mark Simpson has to say about the content planning strategies I teach at 2021 Sorted and how they have helped him. 

But it’s not just about saving time. Showing up more consistently with your content - content that is well-thought out - rather than rushed out at the last minute - can make a huge difference to the bottom line of your business.

Attending last year’s Content Planning event inspired Amy Caiger to launch a podcast. She has now published 30 episodes and it’s helped her land speaking gigs, guest podcast interviews and more clients. This is what she has to say about how the event helped. 

Attending last year’s event helped journalist and publicity expert Rachel Spencer launch a membership site and generate recurring income for her business - she’s on target to reach over £20k. Here’s what she had to say about how attending the event has helped her.

What’s included in your 2021 Sorted ticket?

Your 2021 Sorted ticket includes two days of training. 

Day 1 (Nov 3) is all about Inspiration. You’ll hear from some of the world’s most inspiring content creators on how to create engaging content in 2021 and beyond. 

Day 2 (Nov 4) is all about Implementation. This is the day when you’ll sit down and create your content plan for the coming year (I’ll literally walk you through it, step by step). 

Day 1 keynote sessions

How to plan, create and launch a podcast in 2021 with Colin Gray aka The Podcast Host
Launch a profitable online course in 2021 with Janet Murray

Self-publish a book in 2021 with Sacha Black

How to launch a membership site in 2021 with Membership Guys founder Mike Morrison

Launch or revive your Youtube channel in 2021 with Steve Dotto

How to launch a live video show with Ian Anderson Gray

Day 1 Level Up sessions

Level Up sessions are guide discussions that focus on a range of issues that impact entrepreneurs - but don’t always get the attention they need/deserve e.g. mental health,  dealing with copycats/trolls, running your business around a family & more. You’ll hear from a panel of expert speakers, then break into groups (in Zoom rooms) and talk with other delegates.

•  How to be more inclusive in your marketing:
• Copycats, trolls and other troublemakers: dealing with the dark side of online business
  
• How to run a business around your kids 
• How to look after your mental health as an entrepreneur
• How to set healthy boundaries with customers/clients
• How to stay focused and get things done 
• Women in podcasting 
• Women in tech

Day 2 Keynote sessions

• How to create consistently good content in uncertain times with Janet Murray
  
• How to be brilliant on video (even if you're camera shy) with Janine Cummings
• How to write super engaging content about your business with Jo Watson
• Advertainment: How to create entertaining content that drives engagement & sales with Dan Knowlton
•  
• Day 2 Level Up sessions
  
• Women in tech
• Women in podcasting 

And the support doesn’t stop on the day.  This year, you also get FREE membership of my 2021Sorted Club - which means you get support with your content creation and planning - throughout 2021. This includes a weekly email from me with ideas on how to use the awareness dates in the diary, four quarterly coaching calls (which will give you the accountability to make sure your content plan is in place for the following quarter) and a digital version of the diary.   

What’s included in the 2021 Sorted Club?

✔️ Your 2021 Social Media Diary & Planner 

✔️ A ticket for my 2021 Sorted event on Nov 3 & 4 (plus all the recordings if you can’t make that date or buy after the live event)  

✔️ A digital version of the diary (both a pdf version and and file you can use to add the awareness days/key dates to your diary) 

✔️ A weekly email from me with ideas on how you can use the dates in the diary to generate social media posts, blogs, newsletters etc 

✔️ My Content Planning Masterclass on Thursday, November 26 

✔️ Four group coaching calls across the year, to keep you on track with your content creation/planning

✔️ Additional resources and templates to help with  your content planning

FAQs

I’m not sure if 2021 Sorted is right for my business

If you need to plan and create engaging content about your business in 2021 and beyond, 2021 Sorted can help (and yes that does include both product and service-based businesses).

There is a full list of the types of businesses it can help on the sales page for 2021 Sorted (and examples of the types of businesses who’ve attended in the past) but the bottom line is this.

If you need to create and plan content...it will work for you/your business. The only question you need to be asking about this...will you do the work to make it all happen? 

I don’t have time to attend 2021 Sorted 

Taking a couple of days out of your business to plan out your content will save hours of time in the long run. So the real question here is: do you really have time NOT to? 

I’m not in the UK and some of the sessions are a bit early/late for me

That’s no problem...as you’ll get all the recordings.  

I’ve tried content planning before and it didn’t work

Just because you tried something and it didn’t work, that doesn’t mean it will never work. I joined and left five gyms before I found one that suited me (and an exercise habit that stuck). And I’ve seen exactly the same thing happen with people who say that can’t do content planning.

Find out more about my 2021 Sorted  event

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Find out more about my Janet Murray affiliate scheme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)

[326] The one thing you need to generate a passive income in your business (podcast)
[348] How to write social media posts that sell (podcast)
[372] How to build an engaged online audience (podcast)

Want to generate additional income in your business?

Affiliate marketing can be a great way to generate additional income in your business - and leverage the audience you already have -  without creating new products/services.

But what’s the best way to get started as an affiliate? How do you generate a decent income as an affiliate? And are there any downsides to being an affiliate?

Read on and find out.

PLUS find out how much you might expect to earn as an affiliate and you can become an affiliate for Janet Murray products/services.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Step 1: Make a list of products/services you already use and love

Start by making a list of products/services you already use and love  that - crucially - will also be relevant  to your audience.

For example, I am an affiliate for the transcription service Rev, the landing page tool Lead pages and the video editing tool Kapwing - all tools I use regularly in my work. Which makes it easy to create content about these tools for my audience.

While you can be an affiliate for any product/service you’ll find it much easier (and quicker) to create content about products you know and love.

And yes you will need to create content as an affiliate.

When it comes to making buying decisions, social proof is huge.

So it’s not enough to say you love a particular product/service. If you want to make decent money as an affiliate, you’ll need to show them how brilliant the products/services you recommend are. And how they could make a difference to their business/life

This doesn’t mean you have to create highly-produced trailers or demo videos.

Pictures, screenshots and/or simple videos shot on your mobile phone can be enough to show people it’s worth investing in the products/services you recommend.

For example, this blog post I created on how to add closed captions to your social media videos using Rev and Kapwing.

Step 2: Sign up to be an affiliate 

Once you’ve made your list of products/services you’d love to be head over to their websites. Many will have a dedicated affiliate page where you can sign up. If they don’t, shoot them an email to ask if they have an affiliate programme and take it from there.

Step 3: Gather resources for your affiliate content 

As with anything in business/life, the more you put in, the more you will get out. So putting aside some time to create affiliate content is vital.

Some affiliate scheme owners will have dedicated affiliate packs, which will include swipe copy (sample copy) and artwork you can use to create content.

If this is available, do use it. Not only will this help ensure you are sharing accurate information about the product/service you are promoting.

It will also save you tons of time.

If affiliate content is not available, you can create your own:

A good affiliate pack will include:

✔️ Email marketing copy

✔️ Social media posts (different word lengths for different platforms)

✔️ Images

If you want to increase your affiliate income, you can add:

✔️ Demo videos

✔️ Blog posts, podcast episodes, Youtube videos

While there is more effort involved in creating full-on blog posts, podcast episodes and Youtube videos

Consider adding bonus content you think might appeal to your audience. For example, I have seen affiliates for Marie Forleo’s B-School offering dedicated Facebook groups, training sessions and even a mastermind day in Paris. But do be careful with this one.

For example, last year I noticed someone was selling Power Hours teaching people how to use Janet Murray’s Social Media Diary & Planner. They weren’t even an affiliate. For me this was a big no no, as I don’t currently offer a licence for people to teach my content planning system. If people want to be taught my content planning system, they can purchase my 2021 Sorted Club.

So if you are going to offer a bonus, it’s better to offer a complimentary product/service i.e. a resource/class that might also be of interest.

If in doubt, run your idea past the business owner first.

Step 4: Create your affiliate content (focus on the benefits rather than the features

One of the biggest mistakes I see people making with affiliate schemes is focusing on the features rather than how the product/service can help people.

So before you start to create your affiliate content, start by making a list of the problems your product/services solves.

Let’s use my 2021 Sorted Club as an example.

The 2021 Sorted Club is for busy business owners who need help with content planning and creation. Their biggest problems are lack of time, ideas and struggling to stay consistent with their content (which stems from the first two problems).

So if I was an affiliate for my 2021 Sorted Club, rather than talk about the features of the product, I would share content that showed how the diary and resources helped me - and others - save time and money.

So my content list might include:

✔️ Videos of me showing the inside of the diary

✔️ Photos of how I use the diary to plan (some including me planning with my diary)

✔️ Screenshots of posts I’ve created using the diary/resources - particularly ones that saved me time, made me money and/or got more engagement than usual

✔️ Screenshot of the copy from the weekly Content Inspo email

✔️ Posts about me taking part in the group coaching

✔️ Social media and blog post(s) about how I used the diary  to create content (that saved me time and money)

✔️ Social media and blog post(s) about how I am getting ready for the 2021 Sorted event and what I’ve gained from attending previous events

✔️ Content that tackles peoples’ objections

Join my Build Your Online Audience programme Build Your Online Audience programme

Podcast shownotes

• About 2021 Sorted my live online content planning event (01:01)
• About this podcast episode (06:20)
• What is an affiliate marketing scheme (6:52)
• How do you get started with affiliate marketing (07:46)
• Why your affiliate marketing has to be relevant to your business and your audience (08:02)
• Why you need to create content if you want to make some serious money (9:14)
• Why your need to create content that has social proof (10:35)
• How to find out if a product or service has an affiliate scheme (11:54)
• Why you will need to create some content for your affiliate marketing (12:43)
• Why you should take time to create really good affiliate content (14:50)
• How to encourage people to sign up with bonus content (16:28)
• What your affiliate content needs to focus on (18:01)
• Types of affiliate content that you can create for my 2021Sorted event (21:57)
• How to create objection content and why you need to (23:06)
• How much money can you make from affiliate marketing? (24:36)
• Why you might need a big audience if you want to sell a big-ticket affiliate scheme (24:59)
• Why you shouldn’t randomly post about affiliate marketing (26:30)
• About my new affiliate scheme for my products (28:26)

Resources

Join my Janet Murray affiliate scheme
Rev
Kapwing

Buy a ticket for 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience Programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)

[324] How to stop talking about video and just do it with Dan Knowlton (podcast)
[346] How to look and feel more confident on live video with Ian Anderson Grey (podcast)
[347] How to create engaging social media videos (even if you hate being on camera) (podcast)
[372] How to build an engaged online audience (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you mystified by YouTube? Would you love some clear practical strategies to get people to watch your videos and get more subscribers on your YouTube channel?

If so then you'll love this podcast episode with YouTube expert Justin Brown. Justin demystifies YouTube and explains what you really need to do if you want to grow an audience on YouTube and get your videos seen by MORE people.

Listen and discover how the YouTube algorithm works (and how you can help te algorithm show your YouTube videos to MORE people).

Find out if subscribers are really more important than views and why keywords should be your number one priority on YouTube.

If you're just starting on YouTube then listen as Justin explains why your thumbnails are so important (and how to get them right), why optimisation is crucial and the five things that you need to do to make sure people stop scrolling and watch your videos rather than someone else's.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Join my Build Your Online Audience programme Build Your Online Audience programme

Podcast shownotes

• About my 2021 Sorted Annual Content planning event (01:09)
• What Justin does and how he became a YouTube expert (7:57)
• Why you need a budget for marketing your videos (10:49)
• Where people struggle with creating video (12:06)
• Why you need to create content that people want to see (13:07)
• Why you should start your keyword research before you create your video (13:38)
• The three things your YouTube video has to do (15:20)
• How to approach a YouTube video strategy based on search (20:40)
• Why keyword research is important for your YouTube video title (24:30)
• Why you shouldn’t avoid the popular search terms (26:27)
• How the YouTube algorithm works (27:55)
• Why YouTube subscriber numbers are a vanity metric (30:39)
• Why thumbnails are so important to get views on your video (32:02)
• The five-step video process that Justin uses to hook people in (33:40)
• How to create a good video experience for people (36:44)
• How long should your YouTube videos be (38:17)
• How to make sure that people stick with your YouTube video to the end (39:40)
• Why your video needs to be clear and concise (40:20)
• What kit do you really need and why your audio is most important (41:38)
• Why your first videos won’t be perfect (and how to make them better) (43:58)
• Why consistency is important and what you need to remember (45:30)
• How to use your competitor's YouTube videos to research (46:01)
• Why the first 24 hours are really important for your YouTube videos (47:29)
• Why you should have a re-optimising strategy for your older YouTube videos (49:40)

Resources

Justin's website
Justin's YouTube channel
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience Programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)

[324] How to stop talking about video and just do it with Dan Knowlton (podcast)
[346] How to look and feel more confident on live video with Ian Anderson Grey (podcast)
[347] How to create engaging social media videos (even if you hate being on camera) (podcast)
[372] How to build an engaged online audience (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Do people ever ask if they can pick your brain….but don’t seem to want to pay for it?

If that sounds familiar you need to create a Power Hour - an online consultancy session where you give specific advice/guidance...and actually get paid for it.

The great thing about a Power Hour is that you can ‘productise’ i.e. turn it into a rinse/repeat process that you go through with every customer who books one (saving you tons of time).

You can use a Power Hour as a paid ‘discovery call’ where you deliver value and - if your client seems like a good fit - upsell them another product/service afterwards. And to research ideas for bigger projects e.g. coaching/consulting packages, courses and events.

But how do you choose a topic for your Power Hour? What tech will you need to deliver it? And how much should you charge?

That’s exactly what I’ll cover in this podcast episode - along with tips on how to promote your Power Hour.

And yes, you can create one regardless of whether you have a product/service-based business

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

What is a Power Hour?

A Power Hour is an online consultancy session where you give specific advice/guidance...and actually get paid for it.

Contrary to the name - a Power Hour doesn’t actually have to be an hour long. It can be as short/long as you need it to be.  You can call it a Power Session if you like (or something else entirely). The important thing is that you get paid for your advice/experience.

Why I love Power Hours

There are so many reasons why I love Power Hours. Here's just a few:

✔️  They’re a great way to deal with people who ask to pick your brain for free (you can just simply say ‘I’d love to help you with that....here’s a link to my Power Hour’

✔️ You can use a Power Hour as a paid ‘discovery call’ where you deliver value and - if your client seems like a good fit - upsell them another product/service afterwards.

✔️  You can use a Power Hour to research ideas for bigger projects e.g. coaching/consulting packages, courses and events. For example, when I was launching my Instagram Success Academy course, I did a number of Power Hours so I could understand what I should cover in my course

✔️  You can use a Power Hour as a  downsell people for people who don’t have the budget for your high-end offer but still need your help

✔️  You can use a Power Hour to ‘top-up’ coaching programmes/memberships/courses. For example, if a member is being particularly demanding of your time in a Facebook community, you can invite them to book in a 1-2-1/additional call

✔️  You can turn your Power Hour into a rinse/repeat process that you go through with every customer who books one (saving you tons of time)

✔️  You can book clients in for multiple Power Hours for problems that take longer to solve

How to choose a topic for your Power Hour 

The important thing is that you get paid for your advice/experience.

As with anything in your business, the more specific/niche you can be the better. So while you can offer a general Power Hour (where anyone can ask you anything about your expert topic) you’ll almost certainly get more take up if you hone in on a specific type of customer/client and/or a common problem your customers/clients experience.

If you have two or three areas, you can offer a few choices (but not too many).

Here are some examples of effective Power Hours, created by my current/former clients:

Amy Caiger has a Power Hour that focuses on helping business owners find their niche.

Architectural technologist Jon Clayton has a Power Hour for people who are interested in renovating their house. He started charging £195 for an hour on Zoom or £295 for a local home visit. This resulted in £600 of sales immediately.

Diversity consultant Leyla Okhai offers a number of different options including diversity, worklife balance and wellbeing.

Can you create a Power Hour if you have a product-based business?

If you have a product-based business, you can still create a Power Hour. You can either offer something that relates to the problem you solve. For example, I sell a Social Media Diary & Planner. Although I don’t currently do this, I could offer a content planning Power Hour for people who want help creating their content plan. I could offer these sessions to existing diary owners as an upsell. 

Or I could open them up to anyone who needs help with content planning and offer the diary as an upsell at the end of a consultancy session.

Or you could offer a Power Hour to other product-based businesses on how to do something specific that you are already doing successfully but they might be struggling with e.g. creating a marketing plan, setting up a shop on their website.

How to deliver your Power Hour

You can use video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat ‘live’ with participants. And you can send them the recording afterwards in case they want to go over anything again. Zoom starts from £11.99 a month.

Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans.

If you’re worried your clients will be overwhelmed by the tech, it’s a good idea to send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join).

How to ensure your Power Hour is productive

To ensure the session is productive, I’d recommend you do the following:

• Create a dedicated page on your website for you Power Hour that includes information about the session and a link to book
• Use a tool like Calendly or Acuity Scheduling so clients can book straight into your diary
• Send a pre-call email on how to prepare for the session (including any information they might need to bring to the session) and an outline of how the call will be structured. PLUS  instructions on how to use the video conferencing software from their phone/desktop. I’d recommend sending this information immediately after booking, then at least one reminder email before the call
• Send a follow-up email within 24 hours of the session, with a link to the recording, a short follow-up report with details of what was discussed and up to three key action points (one side of A4 should be plenty).

These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, are delivered the link to join the call and reminders before the call.

I include template/swipe files for these types of emails in my online masterclass: how to create and sell a Power Hour for your business.

If you’re worried that what you teach/coach can’t be delivered online, I’ve personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you.

How to price your Power Hour

Your pricing should reflect the transformation you can create for your client - not how long it takes you to prepare and deliver the session.

That’s said, you do need social proof. You can’t charge £500 + VAT an hour for a Power Hour if you haven’t achieved results - or helped others achieve results - that support that.

Many of my clients start with £99 to £149 and, as they get more experienced - and get more tangible results - put their prices up.

So start by thinking about the transformation you can create for someone and the impact that could have on their life/business.

It can help to spell out the return on investment for your clients. So for example, if I could give you some advice on your sales copy that would help 5x your investment, would you think £500 +VAT was expensive? Probably not. It’s all about how you frame it.

But you do need to have the experience to match your pricing. You can’t charge £500 + VAT for your Power Hour just because someone else in your industry is doing it (well you can, but you may not make any sales).

So if you haven’t yet delivered any Power Hours it can be worth offering a number of discounted sessions so you can gather testimonials. I wouldn’t recommend offering them for free. People generally don’t value what they get for free. Which means they’re more likely to cancel/show up late to the session and less likely to implement your advice. Even a modest fee will ensure they have some skin in the game.

How to promote your Power Hour

If you already have an email list - great.  Simply email your list, tell them about your Power Hour and (providing you’ve created the right offer for the right audience) you should get bookings. I’d also recommend doing some social media promotion too. If you have a blog/podcast/Youtube channel, it’s also worth sharing information about it there.

If you don’t have an email list (or only have a small list) you’ll need to use proactive outreach. That means making a list of people you know (e.g. current/former clients) who might be interested in your offer. PLUS asking for recommendations/referrals from friends/colleagues. If you’re not sure how to get started with proactive outreach, the first module in my Build Your Online Audience programme focuses on exactly that topic (and includes email/message templates you can adapt for proactive outreach).

Need help building your email list? Check out: 39 Surprisingly easy ways to increase your email subscribers 

I also have an email list building programme inside my Build Your Online Audience programme

Podcast shownotes

• What is a power hour and why I love them (4:22)
• Why a power hour stops you feeling like you have to give stuff away (6:08)
• How a power hour helps you decide if you want to work with someone (7:42)
• How to use power hours to research ideas for bigger projects (08:03)
• Why power hours are great if someone hasn’t enough budget for you (09:38)
• How you can make more money using power hours in a coaching programme (10:31)
• How to use power hours for a specific project (11:34)
• How to prep and manage people’s expectations (12:50)
• How to choose a topic for your power hour (14:12)
• Why a power hour will save you time (17:31)
• How to create a power hour for a product-based business (18:28)
• Video conferencing software for your power hour (21:39)
• How to map out and plan your power hour (22:40)
• How to make sure your power hour has a good outcome (24:58)
• Why you should choose a few specific topics for your power hour (26:15)
• How to price a power hour and what you should remember (27:09)
• How to use your testimonials to sell your power hour (29:10)
• How to promote your power hour (31:03)

Resources

Buy my 2021 Social Media Diary & Planner

Join my Build Your Online Audience Programme
Find out about my How to create and sell a power hour masterclass 

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)

[339] How to build an audience for an online course or membership (podcast)
[386] The four types of content that will help you make more sales in 2020 podcast)
[372] How to build an engaged online audience (podcast)
[414] How much does it cost to launch your own planner (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Are you looking to launch a new product or service in your business?

Or maybe you’ve tried to launch something in the past and it’s flopped?

Find out the secrets of a successful launch in this podcast episode - I’m sharing behind the scenes of my recent launch of my 2021 Social Media Diary & Planner and how I made 10K of sales in 24 hours.

Discover the five-step process that I've used for the past five years to successfully launch and presell my 2021 Social Media Diary & Planner. Discover how I build excitement and desire about my Social Media Diary & Planner and how you can use this process in your business.

PLUS why building authority is so important if you want to launch a new product or service and why it really does come back to your content.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About this podcast episode and why I recorded it (05:01)
• Why people have to want to buy your product (07:08)
• Why launching a test offer will help you find out if your product is viable (08:25)
• What you need to ask yourself if you’ve launched a product that’s flopped (10:41)
• Why you need to build an audience before you launch a product (11:12)
• Why it takes time to build an audience (14:10)
• Why your conversion rate will be higher if your leads are warm (15:29)
• Why you need to build authority with your content (16:40)
• Why my podcast makes people realise that my paid-for content is worth investing in (18:03)
• Why people have to know who you are before they’ll invest in you (18:58)
• Why a launch is a long term thing and you can’t just rock up online (20:00)
• Why your launch might have flopped in the past  (20:30)
• Why you have to think long term with a launch (22:35)
• How I built awareness for my social media diary & planner (23:48)
• How I got people excited about my Social Media Diary & Planner (28:01)
• Why you need a really great product to help build social proof (30:44)
• How to use scarcity to sell more of your product (especially if you’re preselling)(32:58)
• How I used Facebook ads to create leads (37:18)
• Why everything comes back to your content  (38:18)

Resources

Buy my 2021 Social Media Diary & Planner 

Find out more about my Getting started with Facebook ads course with Emma Van Heusen

 Join my Build Your Online Audience programme here. 

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner (podcast)

[337] The tools I am using to build my online audience (podcast)
[339] How to build an audience for an online course or membership (podcast)
[386] The four types of content that will help you make more sales in 2020  (podcast)
[372] How to build an engaged online audience (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you wondering whether you should buy my 2021 Social Media Diary & Planner?

Perhaps you already have a favourite planner and are wondering whether you’d actually use it? 

Or maybe you’re a fan of digital diaries and are not sure how you’d get on with a paper planner? 

It could be that you’ve bought diaries/planners in the past and haven’t used them as much as you hoped (if at all). Maybe you even bought my Social Media Diary & Planner last year and didn’t use it as much as you hoped.

Or maybe you’ve heard about my 2021 Social Media Diary & Planner and 2020 sorted

In this podcast episode (which you can also read as a blog post) I’ll help you decide whether to buy my 2021 Social Media Diary & Planner. 

I’ll explain what kind of results you can expect if you invest in my 2021 Social Media Diary & Planner.

PLUS the difference between my 2021 Social Media Diary & Planner and my 2021 Sorted Club. And whether you should invest in the Full On Janet Murray Experience (2021 Sorted PLUS my signature programme Build Your Online Audience programme).

By the time you’ve listened to this podcast episode (or read this blog post), you should be able to make a decision whether to purchase.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About this podcast episode and why you might be listening
• About this special bonus podcast episode  (01:01)
• About my diary and my other products that you can buy (3:42)
• How I came up with my social media diary & planner (8:35)
• How my social media diary & planner can help you (13:17)
• Examples of social media posts from awareness day (15:12)
• Why you should be posting personal stories and not business (18:02)
• How the awareness days will help you create great content quickly (19:21)
• How the diary can help you think seasonally and plan your content ahead (24:03)
• How the diary will help you make more money (24:58)
• Why you have to remember that people want to do business with people (30:01)
• The specification of the diary (and what it looks like inside) (31:20)
• About my diary community (and how it can help you with content creation) (35:21)
• Why you should buy 2021Sorted (34:50)
• About my special bonus gift (36:22)
• About my annual content planning masterclass 2021 Sorted (39:01
• How much does it cost to invest in my 2021 Social Media Diary & Planner (43:03)
• Why there is no right or wrong way to use a diary or planner (44:50)
• Why writing things down will help you take action (47:08)
• Why my Social Media Diary & Planner is suitable for any industry (49:44)
• Why my Social Media Diary & Planner suitable for product and service-based businesses (51:20)

Resources

Not a member of my Build Your Online Audience programme but want to join? Join my Build Your Online Audience programme here

Thinking about joining my Build Your Online Audience programme? Listen to this podcast

[BONUS] Should you join my Build Your Online Audience Programme (podcast)

Other podcast episodes

[339] How To Build An Audience for an Online Course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast
[381] How to use awareness day to create engaging content for your business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you wondering whether you should be using Facebook ads in your business?

Perhaps you’re worried it’s too early on in your business. Or you’re not sure what kind of budget you need to get started. It could be that you’ve tried using Facebook ads in your business...but didn’t get the results you hoped for.

If any of this sounds familiar, you’ll love this podcast episode (also available to read as a blog).

In it, I share seven signs you’re ready to run Facebook ads (and what to do if you’re not).

PLUS I also answer some of your burning questions about Facebook ads including - how much do I need to spend on ads to turn a profit and is it worth running a Facebook ‘likes’ campaign.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

1. You have a product/service to sell 

It sounds obvious, but paying for Facebook ads is no guarantee of sales.

If you want to make sales from Facebook ads, you need a great product that people actually want to buy. 

Which leads me into point 2...

2. You have actually successfully sold that product/service

Have you successfully sold the product/service you want to run ads to? If not, what makes you think people will buy it?

Remember that when you pay for Facebook ads, you’re paying for traffic - not sales.

So just chucking money at ads, is no guarantee of sales. If it’s a poor product and/or you don’t understand how to sell it to your ideal customers/clients, no amount of Facebook ads will help you sell it.

3. You need to understand basic marketing and sales funnels

Most people need seven or eight touch points with you before they buy.

Which means it’s unlikely they’ll buy from the first ad of yours they see. They’ll need to get to know you first.

This means you’ll need to build a sales funnel i.e. you need to map out the steps a new prospect might need to take from not knowing about you to becoming a customer/client.

Which might mean running ads to an email lead magnet (a free resource you create to encourage people to join your email list) or hosting a webinar or live challenge in order to help your ideal customers/clients get to know you...then retargeting people who engaged with those ads with your paid offer.

This will almost certainly mean split-testing multiple types of ad copy and creative - because you won’t know exactly what will resonate with your audience until you try.

It will also mean knowing how to install Pixels (tracking code) on your website so you can track your results.

4. You know how much it costs you to acquire a customer/client 

One of the most common questions I get asked about Facebook ads is this: how much will I need to spend to make a profit. 

The rather unsatisfactory answer is: it depends. 

There are many factors that influence the cost of your Facebook ads - from the price of your product/service to the audience you’re targeting to your geographical location.

So if you haven’t done Facebook advertising before, it can be difficult to predict how much you will need to spend to achieve your target sales.

Knowing how much it costs you to acquire one customer/client can at least give you a starting point.

Knowing how much you’re currently spending to acquire one customer/client can at least give you a starting point on budget.

Think you’re not currently spending anything on marketing?

Think again.

• If you’re spending time prospecting leads, reaching out to potential customers/clients and/or hosting discovery calls
• If you’re spending time creating social media or other content
• If you’re investing in tools, apps - or even other peoples’ services - to promote your business…

...you ARE investing in sales/marketing

Working out how much you’re currently spending to acquire a new customer/client can be tough - because you’re probably using multiple marketing strategies and not paying specifically for each lead.

But calculating how many hours you’re spending on acquiring new business and/or your total monthly marketing spend (including tools, apps and outsourced services) can give you a starting point.

Dividing these costs by the number of clients/customers you’ve acquired in a specific period can give you an idea of how much it costs you to acquire a single customer/client. And how much you might be willing to spend to acquire similar customers/clients.

Don’t forget to include your time (because time is money).

5. You know your ideal customers/clients (and are able to convert them) 

If you want your Facebook ads to work, you have to make sure you’re targeting the right people.

When I hired a new Facebook ad agency recently, I had to fill out a long questionnaire about my audience - not an ideal customer avatar (i.e. fantasy) but information about the customers/clients who buy from me.

To run successful Facebook you need to (a) understand the problem your product/service solves and (b) understand your ideal customers/clients’ pain points.

But understanding your customers/clients is not enough.

You need to be able to create content that really resonates with them and really speaks to their pain points.

So when you’ve successfully attracted them into your funnel (via a lead magnet for example), you’ll be able to create follow up content that will convert them from browsers into buyers.

6. You are already creating engaging organic content 

People don’t engage with Facebook ads because someone has paid for them.

They engage because the content is ENGAGING.

So you can chuck as much money at ads as you like.  But if your content is boring…if you don’t know how to write a decent social media post, select/create engaging visuals and/or shoot a decent video on your smartphone - you may as well burn your cash.

And yes, if you have the budget, you can hire a Facebook ads strategist to do all that for you (and make sure you’re targeting the right people).

But if you don’t know how to nurture your audience. If you don’t understand about the buyers’ journey and how to turn leads into sales via your content…your ads will not convert.

So it’s only when you understand how to create engaging organic content - and make sales from it - that you’ll be able to get a return on investment on your ad spend.

So it’s only when you understand how to create engaging organic content - and make sales from it - that you’ll be able to get a return on investment on your ad spend.

7. You need to have a testing budget 

Most Facebook ads strategists recommend a ‘testing budget’ (i.e. a sum of money you’re willing to spend with no expectation you will get it back in sales).

Most Facebook ads strategists recommend a minimum of £300 as a testing budget.

So if you’ve got that budget and you’re willing to blow it on testing, that’s a sign you could be ready to start running ads.

What if you’re not ready to run ads?

What if you’ve read this list of signs and feel you’re not ready for ads?

You have two options.

1. You can hire a Facebook ads strategist. If you have a good product that you’ve sold successfully...they can look after the rest
2. If you don’t have the budget to hire a professional, invest your time in building an organic audience - particularly in learning how to create engaging content. Then, when the time is right, you’ll be able to invest in Facebook adverts to send more of that kind of traffic your way.

Are you ready to build your online audience? Join my Build Your Online Audience programme here. 

Podcast shownotes

• About my Getting Started with Facebook ads course with Emma van Heusen (01:53)
• Why you have to have a specific product or service to sell if you’re running Facebook ads (8:22)
• Why you have to have sold your product organically before running Facebook ads (10:14)
• Why audience interests are really powerful for running Facebook ads (12:10)
• Why you need 7 or 8 touchpoints before people will buy from you (14:05)
• Why you need to think about the sales journey when planning your Facebook ads (16:12)
• Why you need to make sure your website is optimised before running Facebook Ads (18:32)
• Why you should consider carefully the objectives of your Facebook ads  (20:09)
• Why you need to understand how much it costs to acquire a lead (before you run ads) (22:06)
• How to work out how much it costs to acquire a new customer or client (23:10)
• Why you need to understand the cost of your conversions (29:31)
• Why you need to know your ideal customer or client really well  (33:40)
• Why your organic content needs to be really good before you run Facebook ads (37:45)
• Why you need to feel comfortable with an initial testing budget (39:21)
• What to do if you haven’t built your audience to run Facebook ads to yet (40:08)
• Why understanding Facebook Ads will make it easier to outsource in the future (42:50)
• About my 2021 Social Media Diary & Planner and #2021sorted (05:00)

Resources

Find out more about my Getting started with Facebook ads course with Emma Van Heusen

Get on the waitlist for my 2021 Social Media Diary & Planner

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)

[358] 13 Ideas for engaging social media posts (podcast)
[366] What to post on your Facebook page to get more engagement (podcast)
[371] How to develop a Facebook page strategy (podcast)
[386] The four types of content that will help you make more sales in 2020

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you easily distracted?

Do you feel like you could get SO much more done if you just could settle down and focus ONE thing. 

And it’s not just about the little everyday distractions, like social media, email, and text messages. 

Sometimes you get distracted by the BIG things - like opportunities/projects that take you away from the core focus of your business.

If this sounds familiar, you’ll love this podcast episode with productivity expert Mike Vardy.

In it, he talks about how to deal with distractions in your business. He also shares his unique approach to productivity - time crafting - and how this can help you do more in less time. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

• About my 2021 Social Media Diary & Planner and #2021sorted (05:00) 
• The difference between distractions, disruptions and diversions (and why it’s important)  (12:00)
• Practical ways to prevent distractions (13:30)
• How ‘theming’ your time and mode-based can help you avoid  - and deal with distractions (16:04) 
• How long it takes to regain focus after you’re distracted (18:25)
• Why awareness is the key to managing distractions (23:41) 
• Why there is no one size fits all approach to productivity  (26:36)
• Why you should add new productivity strategies all at the same time (30:48)
• How time blocking can help you be more productive (35:10)
• Why you should change up your productivity strategies from time to time (36:27)
• The problem with being too rigid with your time management (40:25)
• How external accountability can help you be more productive (41:27)
• How themes and ‘modes’ can help you be more productive (41:18) 

Resources

Mike Vardy website

Mike Vardy’s $5 guarantee 

Other useful podcasts

[Bonus] How I discovered my ADHD superpower (podcast)

[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)

[413] How to get more done in less time and build your audience faster (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn