Do you struggle to create content and stick to a content plan?
Would you love to show up online regularly and create great content - but you just can't ever make the time?
Perhaps you start with good intentions and you struggle with being consistent or you can't think what to post and it becomes days or weeks before you post anything again.
Maybe creating social media content has become just another thing on your to-do list? Or perhaps you spend ages creating BRILLIANT pieces of content and it goes out and NO ONE responds and you just feel like giving up?
If any of that sounds familiar you'll love this podcast episode.
I explain the seven problems that people have with creating regular content and how to overcome them.
Find out what type of content creator you are and what you need to think about BEFORE you create your content. Plus the ONE thing your content must-do if you're going to get people engaging with you.
Listen and find out what could be holding you back in your content creation and why you can't rely on your will power alone to make you do something if you're NOTfeeling the love for it.
Discover how to make content creation your thing and what to do if you really don't enjoy it.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Scroll down for more useful podcast episodes.
Podcast shownotes
- About my content planning event 2021 Sorted (01:30)
- How to catch up with 2021 Sorted if you missed it live (02:45)
- Some background to this podcast episode (04:09)
- Why you can’t force yourself to stick to a content plan (14:50)
- Why people find it hard to stick to a content plan (16:23)
- Why it’s hard to create content if you haven’t got a business plan (17:05)
- Why you need to figure out your audience before you plan your content (18:05)
- Why your content isn’t getting any engagement (19:10)
- Why you have to understand your audiences emotional needs (19:50)
- What to think about if you don’t know what sort of content to create (20:30)
- Why you should create content according to the buying journey of your audience (24:08)
- The three different types of content that you can create (30:06)
- Why you have to make the time to create content (31:29)
- How to get accountability to make sure you create content (32:40)
- Why your social media platform might be holding you back (35:06)
- Why batching content might work for you (37:45)
- The three type of content creator (38:40)
- Why you should delegate the parts of content creation you don’t like (40:54)
- Why you shouldn’t let other people’s content hold you back (42:42)
- Why your self-beliefs could be holding you back from creating content (44:35)
- Why you have to find your thing (47:41)
Resources
Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)
[343] The three audiences that you must build to create a profitable online business (podcast)
[374] How to create a year’s worth of content in one morning (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[405] The secret to creating bingeworthy content (podcast)
[407] How to turn boring topics into engaging content (podcast)
Have you bought my 2021 Social Media Diary & Planner and you’re wondering how best to use it?
Perhaps you struggle to create content about your business and you’d love some inspiration about how to think creatively and plan your content? If that sounds familiar then this special bonus podcast episode is for you.
Discover how to use my 2021 Social Media Diary & Planner to plan an entire year’s worth of content around your business by creating yearly/quarterly/monthly/weekly content plans.
I share practical tips about how to get the most out of your diary and how to use your diary to inspire creative sparks that will help you plan and create content - that is REALLY engaging and starts conversations with your ideal clients and customers.
You’ll find out the ONE thing that you need to do BEFORE you start planning and creating your content.
I share examples of the types of content that you can create - so that you can get maximum results and engagement and why you don’t always have to talk about your business.
Find out how to use the awareness days in the diary to create sales points in your business (especially if you sell the same product or service all year round)
Haven’t got your 2021 Social Media Diary & Planner yet? Then scroll to the link below.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Buy my 2021 Social Media Diary & Planner
Join my live online event 2021 Sorted
Find out about my 2021 Sorted Club and upgrade your diary here
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
Podcast show notes
- About my 2021 Social Media Diary & Planner (02:08)
- What you need to think about before using your planner (04:03)
- Why you need to think about your ideal customer clients need from you (05:30)
- The three different types of audience you need to create content for (07:09)
- Why you need to create content about objections to your product/service (09:40)
- What is awareness content and why you should create it (11:31)
- Why you need to make time to work on your content plan (13:24)
- Why there’s no right or wrong way to use your 2021 Social Media Diary (15:01)
- How to start creating your annual plan with a yearly overview (16:32)
- Why you might need a business plan before you create your content plan (17:53)
- Why you can’t sell the same product/service the same way all year (19:26)
- How to plan your year and where you can create peak points (20:07)
- How to create your own peak points with awareness days (23:40)
- How to plan your quarterly content (25:45)
- How to plan a regular piece of content every week (27:35)
- Why you should time your content with what you’re selling (30:01)
- Why every piece of content doesn't have to be about your business (32:09)
- How to create your monthly and weekly content plans (34:20)
- How to repurpose your core piece of content (35:34)
- About my 2021 Sorted Club (38:20)
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
[Bonus] Should you attend my 2021 Sorted content planning event (podcast)
[343] The three audiences that you must build to create a profitable online business (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[407] How to turn boring topics into engaging content (podcast)
[422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)
Want to become a better online teacher? And create online classes, that people can’t stop talking about and really make people sit up and listen?
Perhaps you've taught a few online classes but you’re worried that people get bored or you worry that you're doing it all WRONG?
Maybe you’re thinking of launching some online training or creating a webinar or masterclass? But you're not sure how to plan your lesson and how to engage people? If any of this sounds familiar then this podcast episode is a must-listen.
You’ll learn how to create lessons that people can’t get enough of and how to really stand out in the online teaching world.
I share the three questions that you need to ask yourself when planning an online class or training session - so that you can give people the BEST learning experience.
Find out how to bring your training to life and keep people interested and the most powerful thing that your online teaching can do for someone.
I’m sharing practical tips and quick wins that you can use to transform your online classes - which will help you generate MORE online income.
PLUS why you must take online training seriously if you're using it to build your authority in your industry.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Scroll down for more podcast episodes and resources that you can use.
Podcast shownotes
- About my annual content planning event 2021 Sorted (01:20)
- About this podcast episode and why I recorded it (8:09)
- Why most people need to learn how to be a good teacher (10:09)
- About my masterclass teacher training for online course creators (12:05)
- The 3 important questions I ask myself before teaching online (13:04)
- Why stories can help people relate and bring your training to life (15:20)
- Why you should use closed and open-ended questions (16:32)
- How to use closed questions at the beginning/end of a training session (18:24)
- How to use polls and quizzes to break up the flow of the training session (21:23)
- Why questions are so important in the learning process (23:01)
- Why showing and not telling helps people remember things (24:10)
- Why you need to mix up your teaching for the different learning styles (27:01)
- How to use groups online or pair work to encourage learning (28:28)
- Why a transformation in the training session is really important (30:22)
- Why giving live feedback can change the pace of a class (32:44)
- Why you should encourage people to share relatable stories (34:50)
- My biggest fear about guests teachers (39:51)
- Why you need to take online teaching seriously if you’re building your authority (40:28)
- How you can see me in action teaching (40:55)
Resources
Find out more about my masterclass: Teacher training for online course creators
Find out more about by masterclass: How To Plan And Create Awesome Teaching Resources For An Online Course
Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)
[339] How to build an audience for an online course or membership (podcast)
[418] How long does it take to create an online course (podcast)
[419] How to share client testimonials without looking like a show-off (podcast)
[423] How to deal with freeloaders by creating a Power Hour (podcast)
Are you planning to launch a course or membership...but feel overwhelmed by the idea of all the content you might have to create?
If so, you’ll love this podcast episode: The ultimate course launch checklist: how to plan and create content for a course/membership launch
Here’s what I’ll cover:
✔️ The two different types of content you need to create (and why it’s better to create one before the other)
✔️ My launch checklist (i.e. the essential content I think you need to create for a launch)
✔️ The three different launch phases (and what you should be publishing in each).
Discover how you can save time by repurposing content that you create and how much time you'll really need for your launch.
PLUS I have a free download where you can get a copy of my launch checklist (scroll to the end for the link)
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Scroll down for more podcast episodes and resources that you can use
Podcast shownotes
- About my launch content intensive one to one (03:46)
- The different types of content that you need to create for a launch (5:31)
- What functional content is and why you need to create it (6:14)
- Why you should write a project overview (and how to do it) (8:23)
- Why you need to nail your offer or your sell in your sales page (10:30)
- How to map out sales page content and information you need (14:15)
- Why you need to spend time getting your testimonials right (16:09)
- Why you need to have an FAQ section and use this for content creation (20:41)
- What you need to consider for onboarding emails (24:07)
- How to repurpose functional content into marketing content (27:01)
- The types of email needed for a launch and how to save time (30:19)
- How to repurpose your sales page into social media posts (32:28)
- How to plan core content strategically around what you’re selling (33:22)
- Why you need to consider the type of content in relation to the sale you want (34:57)
- Why you need to give yourself enough time to launch (37:35)
- How to build authority with content (and why you need to do this) (40:07)
- How to create content that makes a buzz about a launch (45:25)
- Why you need to create content about objections (48:16)
- How to repurpose functional content into consideration content (49:20)
- How long should you allow for a launch time (51:03)
Resources
Get a copy of The ultimate course launch checklist
Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
Scheduling tools Calendly or Acuity Scheduling
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)
[386] The four types of content that will make you more sales in your business (podcast)
[414] How much does it cost to launch your own planner (podcast)
[418] How long does it take to create an online course (podcast)
[419] How to share client testimonials without looking like a show-off (podcast)
[422] How I sold £10K of planners in 24 hours behind the scenes of my latest launch (podcast)[423] How to deal with freeloaders by creating a Power Hour (podcast)
Attending my 2021 Sorted virtual event and wondering how to get the most out of the experience?
Perhaps you haven’t attended a virtual event before and you’re wondering how to get the most out of the experience.
Here’s everything you need to know to get the most out of my 2021 Sorted content planning event.
If you're not attending my 2021Sorted virtual event and you'd like to know more about it then head to the links at the end.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
1. Block out Nov 3 and 4 in your diary.
Having a couple of days to work on your business rather (than in it) is a gift. So make sure you've got those days blocked out in the diary and have organised childcare. If you can, book a hotel... although make sure you have decent wifi.
Timings: 9:30am - 4:00pm both days
Virtual bar: 7-10pm
2. Add other key dates to your diary
Event briefing: Tuesday October 27 @2pm GMT (30 mins)
Content planning masterclass: Nov 26
Coaching calls: Q1, Q2, Q3, Q4
3. Connect with other delegates social media before the event.
Join the event Facebook group if you haven't already (and go introduce yourself).
Follow our Twitter lists for speakers and delegates. Make lists of others attending the event you'd like to connect with. What are you going to sell?
Create your own shareable #2021Sorted images with our Canva templates...and start telling people about the event. We also have generic images here.
4. Research the speakers/sessions and connect on social media
Day 1 Keynote sessions
- How to plan, create and launch a podcast in 2021 with Colin Gray aka The Podcast Host
- Launch a profitable online course in 2021 with Janet Murray
- Self-publish a book in 2021 with Sacha Black
- How to launch a membership site in 2021 with Membership Guys founder Mike Morrison
- Launch or revive your Youtube channel in 2021 with Steve Dotto
- How to launch a live video show with Ian Anderson Gray
Day 1 Level Up sessions
Level Up sessions are guide discussions that focus on a range of issues that impact entrepreneurs - but dont always get the attention they need/deserve e. g. mental health, dealing with copycats/trolls, running your business around a family & more.
You'll hear from a panel of expert speakers, then break into groups (in Zoom rooms) and talk with other delegates.
- How to be more inclusive in your marketing
- Copycats, trolls and other troublemakers: dealing with the dark side of online business
- How to run a business around your kids
- How to look after your mental health as an entrepreneur
- How to set healthy boundaries with customers/clients
- How to stay focused and get things done
- Women in podcasting
- Women in tech
Day 2 Keynote sessions
- How to create consistently good content in uncertain times with Janet Murray
- How to be brilliant on video (even if you're camera shy) with Janine Cummings
- How to write super engaging content about your business with Jo Watson
- Advertainment: How to create entertaining content that drives engagement & sales with Dan Knowlton
Day 2 Level Up sessions
- Women in tech
- Women in podcasting
5. Research ideas for a blog post/Youtube/podcast
Try to find an event angle:
For example:
Stylist - how to dress for a virtual event
Nutritionist - what to eat at a virtual event
Social media manager - how to create content for a virtual event
Take advantage of event SEO.
6. Update your website
You are going to get more people visiting your website, your social media channels - so why not take advantage of the opportunity? Sort broken links, update offers, take down old offers.
7. Plan your social media strategy
Most conferences and events have a dedicated Twitter hashtag you can use before, during and after the event (#2021 Sorted) which can be a great way to find and stay in touch with other delegates.
Hashtags can get pretty busy during events though, so using an app like Hootsuite or Tweetdeck can help you stay on top of things.
Some may also have dedicated geofilters for Snapchat and/or Instagram, so if you're active on those platforms, do ask the event organiser about it.
Blogging and/or creating social media content before, during and after the event is a great way to stay top of mind with speakers - and other delegates.
8. Stock up on essentials
E. g. snacks, stationery
9. Test your tech
Check your Speed
- If possible, please use a wired internet connection (i. e. plug directly into your router). This can greatly improve the speed and stability of your internet.
- Check Devices - If possible, check what other devices you have connected to your internet. iPads, games consoles and other computers can use up your internet bandwidth in the background and downgrade the quality of your connection. And tell the kids to stay off Netflix.
- Reboot your computer - not always needed, but sometimes a reboot makes sure your computer plays nicely
- Close down apps - Close down as many apps running in the background. If you have apps running in the background, such as Dropbox, Google Drive etc. These can use up bandwidth and slow down your computer
- Test your microphone
Noise
- Phones/Alarms - Make sure you silence any phones or devices so you don't get interrupted
- Interruptions - I know this sounds obvious, but if there is anyone else around, make sure you tell them not to disturb you while were recording!
- Background noise - If possible, switch off fans or any noisy things in the background (and put children and animals in another room! They're cute but distracting! )
Arrive 10 mins before sessions - make a note of all the links you need etc.
10. Schedule in time for follow up
It's easy to leave a conference full of brilliant ideas - that's what events are all about. Sadly, it's just as easy to get bogged down the minute you get back to your desk, forget everything you've learned and not follow up on the opportunities you've created. Make sure this doesnt happen to you by blocking out a few hours (ideally as soon as you get back to your desk) to reflect on what you've learned and follow up on the connections you've made.
11. Don't be a wallflower
Come to the virtual bar - the socialising is where the best conversations happen.
Ask for help if you need it.... we can't help if we don't know.
Level Up sessions - perfect for introverts...
BONUS: sign up as an affiliate and make back the cost of your ticket!
Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
[Bonus] Should you attend my 2021 Sorted content planning event (podcast)
[372] How to build an engaged online audience (podcast)
[400] How to build a large audience for a blog, vlog or podcast (podcast)|
[407] How to turn boring topics into engaging content (podcast)
[422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)
Wondering whether you should attend my 2021 Sorted content planning event on Nov 3 & 4?
In this podcast episode (which you can also read as a blog post) I’ll tell you more about the event to help and the kind of results you can expect if you attend. By the time you’ve listened to this podcast episode (or read this blog post), you should be able to make a decision whether to buy a ticket.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
While it’s tempting to start with the features of the event, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you attend. So first off, I’ll give you a quick overview of the event. Then I’ll share some success stories of people who attended the event last year.
About the event
2021 Sorted is my annual content planning event for coaches, creatives and entrepreneurs. The event is taking place on November 3 & 4. The aim of the event is to take the pain out of content planning - by giving you the accountability and support to create your 2021 content plan, live at the event.
It’s also about getting inspired. Which is why the event also features talks/workshops from some of the world’s leading content creators on how to plan and create engaging content that will help you generate sales for your business.
The event - which usually takes place in person - is now in its fifth year. And while it has moved online this year, due to government restrictions on large gatherings, it’s meant we can host more speakers and more sessions (more on that later).
With over £800 of content...investing in a 2021 Sorted ticket offers insane value - and support for the WHOLE of 2021 - and not just at the event.
What kind of results can you expect from attending the event?
The number 1 reason people keep coming back to my content planning masterclass, year after year, is because they save tons of time - by getting their content plan created for the year, in just a couple of days.
Your 2021 Sorted ticket includes both a physical and digital version of my 2021 Social Media Diary & Planner. Which is not just a pretty-looking diary. It’s a content planning tool that includes step-by-step instructions on how to create your annual, quarterly, monthly, weekly and daily content plans...and includes templates and checklists to help you stay on track, throughout the year. PLUS hundreds of awareness days and key dates you can use to generate content ideas.
This is what hospitality expert Mark Simpson has to say about the content planning strategies I teach at 2021 Sorted and how they have helped him.
But it’s not just about saving time. Showing up more consistently with your content - content that is well-thought out - rather than rushed out at the last minute - can make a huge difference to the bottom line of your business.
Attending last year’s Content Planning event inspired Amy Caiger to launch a podcast. She has now published 30 episodes and it’s helped her land speaking gigs, guest podcast interviews and more clients. This is what she has to say about how the event helped.
Attending last year’s event helped journalist and publicity expert Rachel Spencer launch a membership site and generate recurring income for her business - she’s on target to reach over £20k. Here’s what she had to say about how attending the event has helped her.
What’s included in your 2021 Sorted ticket?
Your 2021 Sorted ticket includes two days of training.
Day 1 (Nov 3) is all about Inspiration. You’ll hear from some of the world’s most inspiring content creators on how to create engaging content in 2021 and beyond.
Day 2 (Nov 4) is all about Implementation. This is the day when you’ll sit down and create your content plan for the coming year (I’ll literally walk you through it, step by step).
Day 1 keynote sessions
How to plan, create and launch a podcast in 2021 with Colin Gray aka The Podcast Host
Launch a profitable online course in 2021 with Janet Murray
Self-publish a book in 2021 with Sacha Black
How to launch a membership site in 2021 with Membership Guys founder Mike Morrison
Launch or revive your Youtube channel in 2021 with Steve Dotto
How to launch a live video show with Ian Anderson Gray
Day 1 Level Up sessions
Level Up sessions are guide discussions that focus on a range of issues that impact entrepreneurs - but don’t always get the attention they need/deserve e.g. mental health, dealing with copycats/trolls, running your business around a family & more. You’ll hear from a panel of expert speakers, then break into groups (in Zoom rooms) and talk with other delegates.
- How to be more inclusive in your marketing:
- Copycats, trolls and other troublemakers: dealing with the dark side of online business
- How to run a business around your kids
- How to look after your mental health as an entrepreneur
- How to set healthy boundaries with customers/clients
- How to stay focused and get things done
- Women in podcasting
- Women in tech
Day 2 Keynote sessions
- How to create consistently good content in uncertain times with Janet Murray
- How to be brilliant on video (even if you're camera shy) with Janine Cummings
- How to write super engaging content about your business with Jo Watson
- Advertainment: How to create entertaining content that drives engagement & sales with Dan Knowlton
- Day 2 Level Up sessions
- Women in tech
- Women in podcasting
And the support doesn’t stop on the day. This year, you also get FREE membership of my 2021Sorted Club - which means you get support with your content creation and planning - throughout 2021. This includes a weekly email from me with ideas on how to use the awareness dates in the diary, four quarterly coaching calls (which will give you the accountability to make sure your content plan is in place for the following quarter) and a digital version of the diary.
What’s included in the 2021 Sorted Club?
✔️ Your 2021 Social Media Diary & Planner
✔️ A ticket for my 2021 Sorted event on Nov 3 & 4 (plus all the recordings if you can’t make that date or buy after the live event)
✔️ A digital version of the diary (both a pdf version and and file you can use to add the awareness days/key dates to your diary)
✔️ A weekly email from me with ideas on how you can use the dates in the diary to generate social media posts, blogs, newsletters etc
✔️ My Content Planning Masterclass on Thursday, November 26
✔️ Four group coaching calls across the year, to keep you on track with your content creation/planning
✔️ Additional resources and templates to help with your content planning
FAQs
I’m not sure if 2021 Sorted is right for my business
If you need to plan and create engaging content about your business in 2021 and beyond, 2021 Sorted can help (and yes that does include both product and service-based businesses).
There is a full list of the types of businesses it can help on the sales page for 2021 Sorted (and examples of the types of businesses who’ve attended in the past) but the bottom line is this.
If you need to create and plan content...it will work for you/your business. The only question you need to be asking about this...will you do the work to make it all happen?
I don’t have time to attend 2021 Sorted
Taking a couple of days out of your business to plan out your content will save hours of time in the long run. So the real question here is: do you really have time NOT to?
I’m not in the UK and some of the sessions are a bit early/late for me
That’s no problem...as you’ll get all the recordings.
I’ve tried content planning before and it didn’t work
Just because you tried something and it didn’t work, that doesn’t mean it will never work. I joined and left five gyms before I found one that suited me (and an exercise habit that stuck). And I’ve seen exactly the same thing happen with people who say that can’t do content planning.
Find out more about my 2021 Sorted event
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
[326] The one thing you need to generate a passive income in your business (podcast)
[348] How to write social media posts that sell (podcast)
[372] How to build an engaged online audience (podcast)
Want to generate additional income in your business?
Affiliate marketing can be a great way to generate additional income in your business - and leverage the audience you already have - without creating new products/services.
But what’s the best way to get started as an affiliate? How do you generate a decent income as an affiliate? And are there any downsides to being an affiliate?
Read on and find out.
PLUS find out how much you might expect to earn as an affiliate and you can become an affiliate for Janet Murray products/services.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Step 1: Make a list of products/services you already use and love
Start by making a list of products/services you already use and love that - crucially - will also be relevant to your audience.
For example, I am an affiliate for the transcription service Rev, the landing page tool Lead pages and the video editing tool Kapwing - all tools I use regularly in my work. Which makes it easy to create content about these tools for my audience.
While you can be an affiliate for any product/service you’ll find it much easier (and quicker) to create content about products you know and love.
And yes you will need to create content as an affiliate.
When it comes to making buying decisions, social proof is huge.
So it’s not enough to say you love a particular product/service. If you want to make decent money as an affiliate, you’ll need to show them how brilliant the products/services you recommend are. And how they could make a difference to their business/life
This doesn’t mean you have to create highly-produced trailers or demo videos.
Pictures, screenshots and/or simple videos shot on your mobile phone can be enough to show people it’s worth investing in the products/services you recommend.
For example, this blog post I created on how to add closed captions to your social media videos using Rev and Kapwing.
Step 2: Sign up to be an affiliate
Once you’ve made your list of products/services you’d love to be head over to their websites. Many will have a dedicated affiliate page where you can sign up. If they don’t, shoot them an email to ask if they have an affiliate programme and take it from there.
Step 3: Gather resources for your affiliate content
As with anything in business/life, the more you put in, the more you will get out. So putting aside some time to create affiliate content is vital.
Some affiliate scheme owners will have dedicated affiliate packs, which will include swipe copy (sample copy) and artwork you can use to create content.
If this is available, do use it. Not only will this help ensure you are sharing accurate information about the product/service you are promoting.
It will also save you tons of time.
If affiliate content is not available, you can create your own:
A good affiliate pack will include:
✔️ Email marketing copy
✔️ Social media posts (different word lengths for different platforms)
✔️ Images
If you want to increase your affiliate income, you can add:
✔️ Demo videos
✔️ Blog posts, podcast episodes, Youtube videos
While there is more effort involved in creating full-on blog posts, podcast episodes and Youtube videos
Consider adding bonus content you think might appeal to your audience. For example, I have seen affiliates for Marie Forleo’s B-School offering dedicated Facebook groups, training sessions and even a mastermind day in Paris. But do be careful with this one.
For example, last year I noticed someone was selling Power Hours teaching people how to use Janet Murray’s Social Media Diary & Planner. They weren’t even an affiliate. For me this was a big no no, as I don’t currently offer a licence for people to teach my content planning system. If people want to be taught my content planning system, they can purchase my 2021 Sorted Club.
So if you are going to offer a bonus, it’s better to offer a complimentary product/service i.e. a resource/class that might also be of interest.
If in doubt, run your idea past the business owner first.
Step 4: Create your affiliate content (focus on the benefits rather than the features
One of the biggest mistakes I see people making with affiliate schemes is focusing on the features rather than how the product/service can help people.
So before you start to create your affiliate content, start by making a list of the problems your product/services solves.
Let’s use my 2021 Sorted Club as an example.
The 2021 Sorted Club is for busy business owners who need help with content planning and creation. Their biggest problems are lack of time, ideas and struggling to stay consistent with their content (which stems from the first two problems).
So if I was an affiliate for my 2021 Sorted Club, rather than talk about the features of the product, I would share content that showed how the diary and resources helped me - and others - save time and money.
So my content list might include:
✔️ Videos of me showing the inside of the diary
✔️ Photos of how I use the diary to plan (some including me planning with my diary)
✔️ Screenshots of posts I’ve created using the diary/resources - particularly ones that saved me time, made me money and/or got more engagement than usual
✔️ Screenshot of the copy from the weekly Content Inspo email
✔️ Posts about me taking part in the group coaching
✔️ Social media and blog post(s) about how I used the diary to create content (that saved me time and money)
✔️ Social media and blog post(s) about how I am getting ready for the 2021 Sorted event and what I’ve gained from attending previous events
✔️ Content that tackles peoples’ objections
Join my Build Your Online Audience programme Build Your Online Audience programme
Podcast shownotes
- About 2021 Sorted my live online content planning event (01:01)
- About this podcast episode (06:20)
- What is an affiliate marketing scheme (6:52)
- How do you get started with affiliate marketing (07:46)
- Why your affiliate marketing has to be relevant to your business and your audience (08:02)
- Why you need to create content if you want to make some serious money (9:14)
- Why your need to create content that has social proof (10:35)
- How to find out if a product or service has an affiliate scheme (11:54)
- Why you will need to create some content for your affiliate marketing (12:43)
- Why you should take time to create really good affiliate content (14:50)
- How to encourage people to sign up with bonus content (16:28)
- What your affiliate content needs to focus on (18:01)
- Types of affiliate content that you can create for my 2021Sorted event (21:57)
- How to create objection content and why you need to (23:06)
- How much money can you make from affiliate marketing? (24:36)
- Why you might need a big audience if you want to sell a big-ticket affiliate scheme (24:59)
- Why you shouldn’t randomly post about affiliate marketing (26:30)
- About my new affiliate scheme for my products (28:26)
Resources
Join my Janet Murray affiliate scheme
Rev
Kapwing
Buy a ticket for 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience Programme
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
[324] How to stop talking about video and just do it with Dan Knowlton (podcast)
[346] How to look and feel more confident on live video with Ian Anderson Grey (podcast)
[347] How to create engaging social media videos (even if you hate being on camera) (podcast)
[372] How to build an engaged online audience (podcast)
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