Would you love to create your own awareness day for your business or industry?
Maybe you’ve got a great idea for an awareness day but you’ve got no idea how to create or promote it?
Find out why awareness days are one of the BEST ways to make your business stand out from the crowd in this podcast episode with publicity expert Rachel Spencer.
Rachel shares the key things that you need to think about when creating an awareness day and how to get maximum publicity for your awareness day.
Discover why having your own awareness day is SO powerful and how to create a buzz about your awareness day BEFORE you launch it.
Rachel helped me launch my own awareness day Love Your Diary Day and she shares examples of other entrepreneurs that she’s helped to launch awareness days for as well.
I’d love to know if this episode has inspired you to launch your own awareness day.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Rachels website Publicity for Pet Businesses
Connect with Rachel on social media Instagram, Facebook, Twitter
Love Your Diary Day
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[309] How to go viral on Twitter with Kerry Jordan (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)
Want to plan and host your own online Christmas market or virtual pop up?
Listen to this podcast I take you through the steps you need to take to create an online Christmas market - but can be applied to any type of virtual or online event.
You’ll learn how to take your online sale from idea through to creation and everything I’ve learnt from running my own online virtual events. Including the best tech to use depending on your budget.
Get clear on your aim for your sale (and why it’s not always about selling) AND how to map out your event from start to finish.
Discover the content that you need to create to make your event a success from email sequences to testimonials. And why planning and creating your content in advance will save you tons of time when it comes to promoting your event.
Find out why you need to think about your next online sale - before you finish mapping out your current one.
Plus what you REALLY need in place - if you want to charge people a seller's fee or to get sponsorship for your online event.
Listen to this podcast if you’d like to find out how much it will cost to host an online event.
Join the waiting list for my Virtual Christmas market in a box
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
Seven podcasts to help you with your email marketing (blog post)
[385] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a launch (podcast)
[429] How to plan and run a sell-out virtual event (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)
Thinking about hosting your own online Christmas market or virtual pop up?
Listen to this podcast episode and discover how much it really costs to host an online Christmas market or any kind of virtual online sale.
I explain what’s possible at three different price points. I’ll talk you through the options and costs as to what you can do - depending on the budget you have.
Find out how to go LIVE on a budget of £50 ($70), what you could achieve with a budget of £500 ($700) and how to make an impact with a really big budget of £5000 ($7000).
I explain the costs for creating and hosting your online sale and everything you need to consider - especially if you want to charge sellers a fee to sell at your online market.
Plus the one thing you need to have - no matter what your budget.
Join my Christmas market as a seller here
Join the waiting list for my Virtual Christmas market in a box Join my Christmas market as a seller here
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[385 ] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
Are you thinking of selling your product or service at an online Christmas market?
Perhaps you’re wondering what to sell or how to put your offer together? And how do you make a gift voucher for a service look as attractive as an actual physical product?
Listen to this bonus podcast episode I’m sharing everything I’ve learnt from hosting my annual Facebook Live Christmas market.
Get my tips and techniques for selling your product or service at a Facebook Live without feeling selly or scammy.
Find out how to put your offer together and why it needs to be something that people want AND what could happen if you give people too much choice.
I’m sharing tech tips to make sure your Facebook Live is slick and professional and why you must look the part. And the essentials you need to hand - to make sure your Facebook Live runs smoothly.
Discover how to share your product or service with your Facebook Live audience and why you should show - but not tell people about your product or service. And why you need to think about the bigger picture - rather than how much money you make on the day.
PLUS tips on how to promote your Christmas market on social media and why it's much more powerful to promote your event as team effort.
Create your offer
Avoid being random
Don’t overwhelm people with choice. Create a focused collection rather than going to broad and confusing people with too much choice.
What would make a really great gift? What would people love to open on Christmas day?
If you’re a product-based business have a think about your products that go well together and focus on one part of your business. Or perhaps look at your highest selling products.
You can still do this with a service-based business but you just need to think what would make it a really great gift. How can you make a voucher more of an exciting gift. What could you include with it?
If you’re a service-based business - it needs to be something people REALLY want.
E.g.
Create a dedicated URL or voucher code so you can track sales
One of my clients Beth was able to tell me she’d made £750 on my Christmas market sale last year. Memorise the URL - use bitly to create a memorable link.
Think about how you can ‘show not tell’. Source any products/props that might be helpful for the broadcast. Even if you’re selling a service rather than a product, showing some of the things you use in your work - or even dressing in your work clothes (if you’re a therapist, baker or personal trainer for example) will help you tell the story of your business in a visual way.
Devise and practice your ‘ten-word top line’ for your product/service e.g. ‘pre-picked and gifts for Christmas stockings for two to ten-year-olds’ or ‘style consultations for men who hate shopping’. The more specific you can be about what your product/service is and how it helps people...the more you’ll sell.
Make a list of frequently asked questions. Write down every single question you’ve ever been asked about your product/service - or think you might get asked. That way, you’re unlikely to get ‘caught out’ on your Facebook Live.
Decide where you’re going to do your broadcast. Things to consider include: lighting (position yourself where you’re facing a window if you don’t have lighting), sound (if you have a lapel mic consider using it. If not, just make sure you’re in a quiet space), make sure you have a good internet connection.
Create a backup video - just in case you have a problem with your tech. I’m asking my Christmas market people to do this.
Promote the Christmas market to your followers. Don’t just post about it on social media (if you do, you’re likely to get very little engagement). Instead, think about how you can get your followers involved in the process.
For example, you could ask them which product/service you should be selling at the market, what you should wear on the live broadcast, how you might style your backdrop.
Make it as easy for people to engage as possible. As a general rule, closed questions generally work better than open. So instead of asking your followers what you should be selling (open question), give them a small number of options to choose from (closed).
Instead of asking them what you should wear (open), post a pic of yourself in two possible outfits (seen that somewhere before?!) and ask them which they prefer (closed). Instead of asking for advice on styling your backdrop (closed), ask them if they prefer location A or location B (with pics).
Other ways to promote your Christmas market to your social media followers:
Remember that your success is not just about what YOU do as an individual - promote others and make it a team effort.
Join my Christmas market as a seller here
Join my Christmas market as a seller here
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[385 ] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
Are you fed up with staring at a blank page and wondering what to write your social media posts about?
Would you love to make your content creation easy and fast?
Listen to this podcast episode I share three social media content strategies for creating quick social media posts that your audience will love.
Discover how to batch 30 days of social media posts in just 30 minutes - and how anyone can learn to create content fast - with my practical tips and techniques.
Learn how to stop overthinking your content and just get it done. And why you should NEVER just talk about business in your social media posts.
Find out why some of the best social media posts are so simple - and be amazed at how much time they save you.
PLUS you can get 12 instant social media posts that you can use for January awareness days.
I’d love to know if this helps you.
I really suggest that you listen to the other podcast episodes below the shownotes if you want to explore different types of content creation.
Find out about my Batch like a boss masterclass Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)
[343] The three audiences that you must build to create a profitable online business (podcast)
[374] How to create a year’s worth of content in one morning (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[392] How to get more engagement on Instagram (podcast)
[405] The secret to creating bingeworthy content (podcast)
[407] How to turn boring topics into engaging content (podcast)
Are you thinking of planning and running an online virtual event? Maybe you’d love to know how much it really costs and if it’s worthwhile doing?
Listen to this podcast episode and find out everything I learnt from planning and running a sellout online virtual event 2021Sorted.
Discover how I moved my annual LIVE in-person content planning event to a LIVE online virtual event. I share the costs involved and what you need to consider - from event insurance and contingency planning to entertaining people and making sure your event isn't one long dreary Zoom call.
I explain the tech that was used to host and run my online virtual event - the essential things you need to have in place and what your team needs to do.
Find out how I created a buzz about an online virtual event, sold tickets and why it was worth investing in Facebook Ads.
PLUS how I made sure that everyone had the same networking opportunities that they would have at an in-person event.
Scroll down for more useful podcast episodes.
Join my 2021 Sorted Club
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to get the most out of attending my 2021 Sorted virtual event (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)
[250] How to use email marketing to promote live events (podcast)
[343] The three audiences that you must build to create a profitable online business (podcast)
[421] Seven signs you're ready to run Facebook Ads (podcast)