Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is?
Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don’t need an online audience.
BUT if you’d like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience.
In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets. I’ll also explain why you shouldn’t just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers.
PLUS I’ll also explain my “put out your fire first” strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth.
So if you’d like to look back at the end of 2020 and know that you’ve doubled your email list or tripled your social media following and hopefully your sales - then you really do need to listen to this podcast episode. I’d love to know what you think…
Janet Murray's Audience calculator
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