Need to create a content plan for 2021 but not sure where to start?
Create your 2021 content plan with my easy-to-follow plan - in just a few hours (or less)
This four step plan will take the overwhelm out of content planning - and get you all set for 2021.
Write down 3-5 important things you will be doing in your business in each quarter e.g. launching a new product/service, attending or speaking at an event, hosting an event/special promotion.
Once you have an overview of your year, you can create your quarterly content plan. If you have one, you’ll find the Q1 quarterly planning template on page 9 of your 2021 Social Media Diary & Planner.
How to create your quarterly plan:
Listen to this podcast to learn more about how to use awareness days to generate content ideas for your business.
Simply by doing these three things, you can create a quarterly plan (i.e. 12 weeks of content ideas) in a very short space of time.
Depending on your personal preference, you might decide your quarterly plan can double up as your monthly plan (adding new ideas as you go).
But you might prefer to sit down once a month and create a specific plan for the following month (using the content from your quarterly plan as a starting point).
It’s up to you.
If you have a copy of my 2021 Social Media Diary & Planner, you will also have a planning template where you can map out what you’re going to post on each content platform each day (the first is on page 14). If you don't, you can
So now you’re ready to create your 2021 content plan. Good luck!
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
How to create 30 days of content in 30 minutes (podcast)
How to create engaging content if you only sell one product/service (podcast)
How to create a content plan you can actually stick to (podcast)
Do you struggle to stick to a content plan for your business? Perhaps you find it hard to be consistent week in and week out?
Maybe you start with great intentions every year and then before you know it you’ve missed a week and you’ve fallen off the wagon and you’re struggling to show up again?
If any of that resonates with you then you’re going to love this podcast episode with performance and mindset coach Osmaan Sharif. We’re digging deep into how your mindset might be holding you back from sticking to your content plan.
Discover practical tips and advice about how to make 2021 your best year yet for content planning and make sure you’re not getting in your own way.
Find out why your content plan doesn’t begin with your business goals but with you. And why understanding your values and personality is key to a successful content plan.
PLUS what will happen to your content plan if your motivation and values get too far out of synch.
Osmaan Sharif’s Rapid Transformation website
Join my 2021Sorted Club
Find out more about the private podcast stream
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
[434] How to set your prices and why it’s an audience issue with Sally Farrant (podcast)
[435] What’s the difference between marketing a product and a service (podcast)
Thinking about joining my Build Your Online Audience Programme? Want to know if it's right for you and your business?
If you've been considering joining then listen and discover why now is the best time to join my Build Your Online Audience programme.
You probably have questions like:
Maybe you’re wondering how much time you will need to devote to the Build Your Online Audience programme, whether it’s suitable for your type (or stage) of business. Hint: It's suitable for any business that needs to build an audience of followers, fans and subscribers.
Plus you can find out why my Get it Done sessions are so powerful for results and accountability.
While it’s tempting to start with the features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join.
As with anything in life you get out what you put in but here’s what some members have achieved:
✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days.
✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days.
✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days.
✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales
Achieved within 90 days
✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers
But it's not all about money and audience...
✔️ Charlotte Foster a podcaster is taking Christmas off for the first time ever and she puts this down to my Get It Done sessions (more below)
✔️ Sally Farrant worked her way through the programme and nailed her niche. Find out how this helped her build her online audience and her business in this podcast episode
You don’t NEED to build an online audience. If you’re getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don’t need to do anything.
But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don’t want to have to do personal outreach for every sale, you need an online audience.
To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you’re looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.
There are two levels to the programme: Standard and Premium with the choice of a quarterly payment plan:
If you’re listening before Jan 4 - can grab a discounted offer for 2020.
*Prices correct at time of publishing December 2020
The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers.
Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales.
Key topics covered are:
✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram
✔️ Content planning and creation
✔️ Content strategy (blogging, podcasting, video marketing)
✔️ Email marketing (including how to create a lead magnet and build your email list).
We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence.
New for 2021
Get It Done
Get It Written
Osmaan Sharif
The standard Build Your Online Audience programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list.
SESSION 1: Nail your niche
Find the right niche for your business (or refine the one you have) so you can become the market leader.
SESSION 2: Developing your brand voice
Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).
SESSION 3: Creating your visual brand
Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again)
SESSION 4: Choosing your platforms
Choose the content platforms that are right for your business (i.e. blog, YouTube, podcast, Instagram, Facebook, LinkedIn and/or Twitter).
SESSION 5: Creating binge worthy content
Learn how to create content that’s more addictive than your favourite Netflix series.
SESSION 6: Unforgettable social media
Create irresistible social media content that attracts new followers and fans - every single day.
SESSION 7: Email marketing 101
Get started with email list building (even if you feel daunted by the tech).
SESSION 8: Email magnetism
Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).
SESSION 9: Nurture and Grow
Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving.
😮 INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮
Also included:
✔️ Bonus classes on the key social media platforms: Twitter, Instagram, Facebook, LinkedIn. PLUS a Canva masterclass.
✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)
✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience
All of the above PLUS: Acces to my entire advanced Masterclass Library (worth £792)
✔️ Getting started with Pinterest
✔️ Blogging Success Formula
✔️ Instagram Success Academy
✔️ Getting started with Facebook Ads
✔️ Getting started with YouTube
✔️ Getting started with live video
✔️ Launching your own podcast
✔️ Blogging Success Formula
✔️ Getting started with chatbots (NEW 2021)
✔️ Getting started with Canva for graphic design (NEW 2021)
✔️ Creating sales funnels (NEW 2021)
✔️ Private podcast stream of classes (NEW 2021)
✔️ Monthly group mindset calls with mindset coach Osmaan Sharif (NEW 2021)
BONUS course: How to create awesome sales copy (worth £497)
🐝 GET IT DONE SESSIONS 🐝
The Premium version also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).
And NEW for 2021 Monthly Get It Written sessions.
The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers.
It’s suitable for:
✔️ Service-based based businesses (including hospitality)
✔️ Product-based businesses
✔️ Online business
✔️ Offline businesses
✔️ New businesses
✔️ Established businesses
✔️ Freelancers/sole traders
✔️ Solopreneurs/entrepreneurs
✔️ Small/Medium-sized businesses
✔️ Colleges/universities
✔️ Charities
And if you need more reassurance, here’s a list of some of the types of business owners I’ve helped with audience building:
Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers.
Absolutely yes.
The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner.
Here is a list of some of the product-based business owners I work with:
✔️ Hand-made jewellery
✔️ Evening dresses and gowns
✔️ Dance costumes
✔️ Face masks
✔️ Vegan handbags
✔️ Subscription boxes
✔️ Personalised baby/toddler gifts
✔️ Recipe kits
✔️ Skincare and makeup
✔️ Books/planners
✔️ Yoga wear and accessories
✔️ Children’s clothes
✔️ Activewear for mums and mums-to-be
I have lots of product-based business owners who can also apply to join my online Christmas Market in the first week of December.
Not at all. Whether you’re new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.
Definitely. Whether you’re completely new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.
Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.
Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner).
Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback.
It’s never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to?
As with anything in your business, you get out what you put in. As the examples above show, it is possible to achieve considerable results in 90 days or less. But that does depend on the time you've got available to spend.
Absolutely yes. Here are some of the men who are in the programme (along with some of their results).
✔️ Historic food expert Paul Couchman has added around 1500 followers on Instagram (amongst many other things).
✔️ Accountant Mahmood Reza has launched an awareness day.
✔️ Architectural technologist Jon Clayton generated £600 of sales from Science of Audience Building
This is down to you. I generally teach one or two classes live each week, but go at the pace that's right for you. A minimum of 2 hours a week. Even if you only have a few hours a week, as long as you are implementing what you learn, you WILL make progress. And a few hours a week over a year is better than doing nothing at all, right?
Remember you don't have to do everything in the programme.
Ready to join the Build Your Online Audience programme? Click here.
Buy 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
[Bonus] How to get the most out of my Build Your Online Audience Programme (podcast)
[339] How To Build An Audience for an Online Course or membership (podcast)
[342] The three audiences you must build to create a successful online business (podcast)
[432] How to plan and host your own Christmas market (podcast)
[434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)
[435] What's the difference between marketing a product and a service (podcast)
Is your fear of being trolled or bullied online holding you back from being visible and building your online audience?
Maybe you’ve been trolled or had to deal with copycats and you’re not sure how to handle it?
If ANY of that resonates with you then this special podcast episode recorded at my LIVE online event 2021 Sorted is a must-listen.
You’ll hear from four online business owners: sales expert Jessica Lorimer, blogger Natalie Lue, passive income expert Lisa Johnson and online coach Dan Meredith.
They share their experiences of online trolls, bullies and copycats and some of their stories may shock you.
Discover practical strategies and tips for dealing with the dark side of online business. Find out what to do if you’re in a difficult situation and you’re being bullied or trolled online or if someone is ripping off your work.
You’ll get tips on building your resilience - as well as how to reframe what’s happening to you. And why the content you create can have an impact on people’s reaction to you.
Plus tips on how to avoid making a bad situation worse and when you SHOULD get legal.
Join my 2021Sorted Club
Find out more about the private podcast stream
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[311] How to generate passive income in your business with Lisa Johnson (podcast)
[384] How to be more yourself in your social media content with Natalie Lue (podcast)
[386] The four types of content that will help you make more sales (podcast)
[397] How to create content that attracts corporate clients with Jessica Lorimer (podcast)
What’s the difference between marketing a product and a service?
In this podcast episode, I explain why there’s NO difference between selling a product and a service. A
And I explain why the belief that there IS a difference can actually hold you back as a product-based business.
But this episode isn’t just for product-based business owners. It’s packed full of marketing tips for both product and service-based businesses, including the THREE things you must be able to do to sell a product/service successfully (hint: many small business owners aren’t doing any of them).
PLUS why generating desire in your customers/clients is crucial – regardless of whether you sell a product or a service.
Nadia Newton Penelope Hope
Finula Crowe New Day Originals
Tracy Hooper Personal Stylist
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
[386] The four types of content that will help you make more sales (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
[421] Seven signs you're ready to start running Facebook Ads (podcast)
[434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)
Do you struggle to price your services? Or maybe you live in dread of having THAT conversation about pricing?
Maybe you've discounted your prices just to win a client and ended up feeling REALLY resentful? Or perhaps you’re wondering if you should put your prices on your website?
If any of that sounds familiar then you'll love this podcast episode with pricing accountant Sally Farrant.
Sally shares practical tips about setting your prices and why being clear on your pricing upfront - can save you tons of time later on. And why you need to focus on the transformation you offer and not just the price.
Find out why offering fewer products makes it easier to create content and make sure you’re showing up for the right audience.
Discover what people really mean when they say they ‘can’t afford you’ And how to avoid falling in the trap of dropping your prices JUST to win a new client.
PLUS how to put your prices up with existing clients without it turning into an awkward conversation (and why you should put your prices up every year).
You’ll learn how to deal with with the nightmare of scope creep and why having package prices will help you avoid sticky situations with clients.
I’d love to know how you get on with this episode.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Sally's website Business Growth by Numbers
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[411] How to become the number one choice in your industry with Jen Hall (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)