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The Janet Murray Show - Love Marketing, Make Money

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Aug 12, 2020

Are you considering joining my Build Your Online Audience programme but aren’t sure whether it’s right for you? 

If so you probably have questions like:  

  • What kind of results can I expect if I join the programme (and how quickly?)
  • What exactly is included in the programme and how does it work?
  • Is the programme suitable for a business brand//like mine? 

Maybe you’re wondering how much time you will need to devote to the Build Your Online Audience programme, whether it’s suitable for your type (or stage) of business and the difference between the Standard/Premium versions of the programme.  

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it’s tempting to start with the features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join. 

1. What kind of results can you expect if you join the Build Your Online Audience programme? 

As with anything in life you get out what you put in but here’s what some members have achieved: 

✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days. 

✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days.

✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days. 

✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales 

Achieved within 90 days 

✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers 

2. Why do you need to build an online audience?

You don’t NEED to build an online audience. If you’re getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don’t need to do anything. 

But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don’t want to have to do personal outreach for every sale,  you need an online audience. 

To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you’re looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.  

3. How much does it cost to join the Build Your Online Audience programme? 

There are two levels to the programme: Standard and Premium.

Standard: is £240/£36 pcm

Premium: is £440/£66 pcm 

As a monthly member - no minimum numbers of months. 

4. What exactly IS the Build Your Online Audience programme? 

The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers. 

Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales. 

Key topics covered in the Standard programme are: 

✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram

✔️ Content planning and creation

✔️ Content strategy (blogging, podcasting, video marketing)

✔️ Email marketing (including how to create a lead magnet and build your email list). 

We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence.

5. What is included in the Standard version of the Build Your Online Audience programme? 

The standard version of the Build Your Online programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list. 

SESSION 1: Nail your niche 

Find the right niche for your business (or refine the one you have) so you can become the market leader. 

SESSION 2: Developing your brand voice 

Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).

SESSION 3: Creating your visual brand 

Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again) 

SESSION 4: Choosing your platforms 

Choose the content platforms that are right for your business (i.e. blog, Youtube, podcast, Instagram, Facebook, LinkedIn and/or Twitter). 

SESSION 5: Creating binge worthy content 

Learn how to create content that’s more addictive than your favourite Netflix series.

SESSION 6: Unforgettable social media 

Create irresistible social media content that attracts new followers and fans - every single day. 

SESSION 7: Email marketing 101  

Get started with email list building (even if you feel daunted by the tech). 

SESSION 8: Email magnetism 

Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).

SESSION 9: Nurture and Grow 

Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving. 

😮  INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮 

Also included:

✔️ Bonus classes on the key social media platforms:  Twitter, Instagram Facebook, LinkedIn. PLUS a Canva masterclass. 

✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)

✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience 

6. What is included in the Premium version of the Build Your Online Audience programme?

The Premium version of the Build Your Online Audience programme includes:

All of the above PLUS: ACCESS TO MY ENTIRE ADVANCED MASTERCLASS LIBRARY

Includes the following classes (worth £792)  

  • How to create a coaching/consultancy package
  • How to launch your first online course
  • How to write social media posts that sell
  • How to launch your own planner/journal
  • How to turn your offline services into online offerings
  • How to launch a webinar/masterclass
  • How to create an email nurture sequence
  • How to create passive income in your business
  • How to write delightful emails 
  • How to write engaging copy for your business (Copy Fix)
  • How to get booked to speak on big stages 
  • How to create a content plan for your business 

PLUS additional courses/classes (worth £1782) 

✔️ Getting started with Pinterest

✔️ Blogging Success Formula

✔️ Instagram Success Academy 

✔️ Getting started with Facebook ads (coming later in the year)

✔️ Getting started with Youtube (coming soon) 

✔️ Getting started with live video (coming later in the year)

✔️ Launching your own podcast 

✔️ Blogging Success Formula

BONUS course: How to create awesome sales copy (worth £497)

🐝 GET IT DONE SESSIONS 🐝

The Premium version of the Build Your Online Audience programme also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).  

Who is the Build Your Online Audience for?

The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers. 

It’s suitable for: 

✔️ Service-based based businesses (including hospitality)

✔️ Product-based businesses

✔️ Online business

✔️ Offline businesses

✔️ New businesses

✔️ Established businesses​ 

✔️ Freelancers/sole traders

✔️ Solopreneurs/entrepreneurs

✔️ Small/Medium-sized businesses

✔️ Colleges/universities

✔️ Charities

And if you need more reassurance, here’s a list of some of the types of business owners I’ve helped with audience building: 

Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers.

7. Is the Build Your Online Audience programme suitable for product-based business owners?

 Absolutely yes. The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner

Here is a list of some of the product-based business owners I work with: 

✔️ Hand-made jewellery

✔️ Evening dresses and gowns

✔️ Dance costumes

✔️ Face masks

✔️ Vegan handbags

✔️ Subscription boxes

✔️ Personalised baby/toddler gifts

✔️ Recipe kits

✔️ Skincare and makeup

✔️ Books/planners

✔️ Yoga wear and accessories 

✔️ Children’s clothes

✔️ Activewear for mums and mums-to-be 

8. Is the Build Your Online Audience programme just for beginners?

Not at all. Whether you’re new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help. 

Is the Build Your Online Audience programme suitable for new business owners? 

Definitely. Whether you’re completely new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help. 

9. What is the format of the classes?

Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.

Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner). 

Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback. 

 10. When is the right time to join the Build Your Online Audience programme...before I launch my new product/service or afterwards?

It’s never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to? 

11.  How quickly should you expect to see results from the Build Your Online Audience programme? 

 As with anything in your business you get out what you put in? 

You get out what you put in. Shared success stories of 90 days 

12. Can men join the Build Your Online Audience programme?

Absolutely yes. Paul Couchman (great growth in his Instagram 1500 new followers) historic food, Mahmood Reza accountant (helped launch an awareness day) Jon Clayton architectural technologist (£600 of sales from Science of Audience Building). 

13. How much time do I need to spend?

Minimum of two hours a week.

You don’t have to do everything

Resources

Join my Build Your Online Audience programme here

Other Podcast episodes

[339] How To Build An Audience for an Online Course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
[386] The four types of content that will help you make more sales in 2020 (podcast)
[417] How much does it cost to launch your own planner (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

Aug 7, 2020

Would you love to make more sales from your website? Maybe you'd love to know the type of content to create to attract more people to your website?

Find out how to attract more website visitors and increase your sales in this podcast with online marketing consultant and website optimisation expert Vicki Jakes.

Vicki explains the key things that your website must-do if you’d like to sell more of your product or service. Including the four main website pages that any website should have and why your call to action needs to be really obvious.

Find out why your website content and the language you use is more important than using fancy pants keywords - and how to make Google really fall in love with you and show your content to a bigger audience.

Vicki shares simple, practical tips to get your website do the hard work for you. And the key things to consider when optimising your website to make it rank higher in search.

Discover the three main Google Analytic metrics that you must monitor and how to keep people on your website longer.

PLUS why knowing your best performing content will help you save time creating new content.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About my Build Your Online Audience programme (01:25)
  • About Vicki and how her business has evolved (4:09)
  • Why it's important to have a website and not just rely on social media (08:11)
  • Why you need a website to create a predictable revenue stream (11:30)
  • The four key pages you need to have on your website (13:34)
  • Why you should have a blog page on your website (and why it’s not a diary) (15:44)
  • Why you have to write as people think to get your content found on Google (18:43)
  • Why you have to start with your content and not with keywords (22:16)
  • The key things Google is looking for on your page (23:08)
  • How to find out what your customers are searching for (24:50)
  • Why you need to be realistic about being on the front page of Google (25:30)
  • Why you have to have a clear Call to Action on your website homepage (26:47)
  • Why your website needs to get to the heart of what you do (29:26)
  • How to make the most of your meta description and your word count (32:50)
  • Key things you can do to make sure your website is optimised (38:04)
  • Why you should know the best-performing pages on your website (41:40)
  • Key Google Analytics to track and why this will improve your marketing (42:14)
  • Why you should rewrite your best performing website content (46:38)
  • How to show Google that you’re an expert and the ideal length of a blog post (50:05)
  • Why you should create a blog post to go with your podcast or YouTube video (51:25)
  • Why you shouldn’t be afraid of creating link posts (52:25)
  • Why you don’t have to reinvent the wheel with every piece of content (53:35)
  • About my Blogging Success Formula course with Vicki Jakes (54:58)

Resources

Vicki Jakes website

Find out more about my Build Your Audience Programme

Keywords everywhere website

How to write a blog post every day 21 tips to get you started (blog post)

Why you need

Other useful podcasts

[236] Why you need a blog for your business (podcast)
[330] How to write awesome sales copy for your business (podcast)
[336] How to make sales from your business blog (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
[386] The four types of content that will help you make more sales in 2020 (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jul 31, 2020

Does your relationship with money hold you back in business?

Perhaps you struggle with pricing your goods or services or you’re too quick to discount. Or you always undercharge because you feel guilty charging the full price?

If this resonates with you then you’ll love this podcast episode with financial coach and planner and host of the podcast 'In her Financial Shoes' Catherine Morgan.

It’s a deep dive into how money mindset issues can really hold you back from growing your audience and building your business.

Find out how those little phrases from your childhood like ‘money doesn’t grow on trees’ and deep-rooted beliefs and preconceptions that have been passed down the generations (even if they're not true!) can really affect your relationship with money.

Catherine reveals the three most common types of relationship people have with money. Find out what type you are and how this impacts how you show up in business.

Discover why people get so addicted to taking courses and why over-giving is really common in online entrepreneurs. And what prevents some people from spending ANY money in their business. PLUS what this means for the content that you create in your business.

Catherine shares two steps that you can take right now - to start understanding your relationship with money - and how you can take your mindset from scarcity to abundance.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About my BYA programme and Money Mindset month (01:24)
  • How Catherine helps people improve their emotional relationship with money (06:30)
  • How your beliefs and thoughts about money come from messages when younger (07:16)
  • How your mindset can trigger scarcity messages in your brain (10:26)
  • How a scarcity money mindset can drive your business forward (11:00)
  • How social influences and beliefs can influence our thoughts about money (13:00)
  • Why you need to think of the emotion that you attach to money (14:48)
  • The three most common types of relationship people have with money (16:02)
  • How a giving relationship with money can affect your business (16:43)
  • Why you need boundaries in your business to stop yourself over giving (18:29)
  • Why setting up a treat fund will help you get into an abundance mindset (19:40)
  • How to get into the mindset of spending money on outsourcing (21:21)
  • How over planning and overthinking can stop you taking action  in your biz (22:03)
  • How a personal development pot of money can help you grab opportunities (25:07)
  • Types of content you can create for spontaneous spenders (27:20)
  • Why you need to understand the emotional trigger of spending (28:42)
  • How to get financially naked and why you need to stop burying head in the sand (34:27)
  • Why you have to avoid comparing your business with someone else's (36:56)

Resources

Catherine Morgan website

Catherine Morgan Money Personality Quiz

Catherine Morgan podcast In her Financial Shoes

Find out more about my Build Your Audience Programme

Other useful podcasts

[Bonus] How I discovered my ADHD superpower (podcast)
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[390] How to stop overthinking your content (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[413] How to get more done in less time and build your audience faster (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jul 24, 2020

Wondering if TikTok is right for your business? But not really sure if it’s your ‘thing’? Perhaps you think it’s just for teens and you’ve got no idea where to start?

If that sounds familiar then this podcast episode with marketing expert Sam Bearfoot is a must-listen. Sam explains exactly how you can use TikTok to build your online audience and promote your business.

Find out the best type of content to create on TikTok and why being authentically 'you' - will help you create content for TikTok and help you stand out amongst the crowds.

Discover how you can use TikTok to get people into your messages and grow your other social media platforms like Instagram.

Even if you’ve never used TikTok before - Sam explains how to get started with TikTok and how you can get inspired and begin creating content for TikTok (and why it doesn’t have to just be dancing!).

Plus how you can save time by repurposing the content you create on TikTok on your other social media platforms.

Sam shares so much value in this episode - I’d love to know if you’re inspired to start.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About my Build Your Audience programme and my Get It Done sessions (1:36)
  • About Sam and how she helps businesses grow (4:38)
  • How Sam has shifted her business from just being the ‘Instagram girl’ (6:52)
  • Why it’s harder to work with people if you don’t show up authentically (8:22)
  • Why you’ll stand out more if you are authentically you (12:54)
  • How TikTok compares other social media platforms like Instagram (15:15)
  • How to create your Tok Tok videos and decide on your content (16:29)
  • How TikTok has grown  and why it isn’t just for teenagers anymore (18:08)
  • How to make sure you have the right audience on TikTok (19:20)
  • How to get inspiration on TikTok and why you need to use music (20:43)
  • Why you need to curate TikTok so that see what you want 21:27
  • Why it doesn’t have to be music that you use on TikTok (22:02)
  • How Sam approaches content creation on TikTok (23:10)
  • Why TikTok is great for video editing (25:41)
  • How to use hashtags on TikTok (and how it’s similar to Instagram) (28:10)
  • Why you should repurpose your TikTok videos on other platforms (29:58)
  • Why TikTok will take you out of your comfort zone (but you should just do it) (31:31)
  • How to get inspiration from TikTok and how to start on TikTok (33:45)
  • How to use TikTok to talk to people - even if they don’t follow you  (36:11)
  • Why being yourself online really works (39:45)

Resources

Find out more about my Build Your Audience Programme

Sam Bearfoot Instagram

Sam Bearfoot Website

Sam Bearfoot TikTok

TikTok accounts recommended by Sam

Jerabean

It's Lauren Edge

The Matthew Hussey

Other useful podcasts

[347] How to create engaging social media posts even if you hate being on camera (podcast)

[377] How to write super engaging copy about your business with Jo Watson (podcast)

[343] The three audiences you must build to create a successful online business (podcast) 

[373] How to get more followers on any social media platform (podcast)

[384] How to be more yourself in your social media content with Natalie Lue (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jul 17, 2020

With sales of planners and organisers topping $386 million last year, we're clearly a generation obsessed with planning. 

And since I launched my Social Media Diary & Planner, back in 2017, I get asked tons of questions from people who want to launch their own. 

So in this podcast episode, I answer your burning questions, including the number one question: how much does it cost to launch a planner? 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

  1. How much does it cost to launch your own planner?

The rather unsatisfactory answer to this is: it depends on a number of things, including 

  •  How many pages you want
  •  The size (e.g. A4, A1) 
  •  Type of printing 
  •  Weight and type of paper 
  •  Finish (e.g. gloss/matt) 
  •  Type of binding e.g. spiral or perfect bound 

If you don’t have all of this information to hand, you won’t even be able to get a quote from a printer.

So if you want to launch your own planner, one of the first things you need to do is sit down and plan out exactly what you will include on every page of your planner - even down to how many pages you want for each month of the year. This is generally known as a flatplan. I include flatplan templates in my online masterclass: How to launch your own planner.

This is important because you can only print a perfect bound book (and, essentially, your planner is a book)  in multiples of four pages. This means that if you decide to add or take away content at a later stage, it could have a big impact on your project (and your budget). If you go for spiral bound, you can add or take away pages in multiples of two, but if you don’t plan out your content thoroughly beforehand, you could still create problems for yourself further down the line. 

it’s difficult to estimate how many pages you will need without knowing how your planner will be laid out.  Sites like Canva and Creative Market have planner templates you can browse for inspiration. Pinterest is also a great place to look for inspiration. 

At this stage, you also need to do some research on the correct paper weight for your planner and best method of binding. If you want to create a product people can use (and possibly carry around with them) for a full year it needs to be hardy. The last thing you want is people complaining/asking for refunds because the pages are ripped and/or the ink is seeping through.

So the best thing you can do at this stage - is to create a flatplan of your planner, then contact a number of printers for a quotation. 

Most printers will be happy to advise you and/or send through paper samples. It’s important to touch/feel the paper yourself before you get anything printed. I’d also suggest buying some different planners so you can compare size, binding and layout plus how easy they are to use. 

There are instructions on how to create a flatplan for your planner (and flatplan templates), a checklist of information you need to supply a printer with in order to get a quote and a list of all the printing terminology you need to know in my online masterclass on how to launch your own planner. 

  1. How do I price my planner? 

Once you’ve got quotes from printers (I’d suggest getting a minimum of three).While it may be tempting to outsource your printing overseas this may not be the best practical solution. While it can be cheaper, if there is a problem with the printing, it’s much more difficult to fix if your printer is in China. This is definitely something to bear in mind if you want to launch a seasonal planner i.e. one that runs from January to January.  Not only will you need to allow additional time for the initial print and delivery, if you are unhappy with any aspect of the printing, it could take weeks (or even months) to fix. This is not to say it is a bad idea, but for your first planner, it may be best to stay local.

Once you have some printing quotes, you can estimate how much it will cost you to produce each copy of your planner. Then, based on how much profit you want to make (and research on similar products on the market) you can decide on the price of your planner.  

When costing out your planner, remember you also need to include things like:

  • Packaging (and postage, although you may want to add this on to each order)
  • Fulfilment i.e. getting the planner packaged up and sent out 
  • Stripe/PayPal fees
  • Design 
  • Proofreading and editing 
  • Marketing 
  • Your own time 

There is a checklist of all the costs you need to consider in my online masterclass on how to launch your own planner. 

If you don’t want the hassle of organising your own printing, there is the option of using a print-on-demand service like Createspace, Lulu or Ingram Spark. With this option, you upload your artwork file for your planner to their website and, every time someone orders a copy, it is printed and sent to them. This cuts down on packaging and fulfilment costs, but you will still need to pay for design, editing and proofreading. 

While print-on-demand is often less expensive per copy, you also have less control over the process.  So if something goes wrong, it can be much more difficult to fix. Many people mistakenly think that using a large, established platform means you have a ready-made audience to buy their planner. This couldn’t be further from the truth. You will still need to work really hard to market your planner. 

There is a detailed comparison of DIY printing versus print-on-demand in my online masterclass on how to launch a planner for your industry. 

  1. Do I need to build an audience before I launch my planner?

Ideally yes...otherwise who are you going to sell your planner to? 

Most online sales convert at just 1-2%, so if you’re hoping to sell hundreds or thousands of copies of your planner, you will need a large enough audience to sell to. You can use my audience calculator to see if you have enough people in your audience right now to make your target sales. 

If you don’t have a big enough audience, you have two choices. You can either focus on building your online audience to the size you need to launch a planner. This may take at least a year but could save you a lot of time and money in the long run. Here’s how to build an audience. 

Or you can explore the idea of doing a short print run to test your idea. This will almost certainly reduce your profit, as shorter print runs are generally more expensive. But it will also reduce the risk of you making a loss on your planner (and ending up with a stack of planners gathering dust in your loft/garage).

At this stage, you should also ask yourself some tough questions about whether you have the authority to launch a planner on your chosen topic. For example, if you want to launch a planner for yoga teachers, but you’re currently working in banking, you may find you don’t have the credibility to make enough sales. In this case, it would be better to spend some time building your audience before launching a planner. 

  1. Can I presell my planner before I launch it?

Absolutely yes. In fact, if you don’t want a stack of planners you can’t sell (and a hefty printing bill) I would absolutely recommend it. 

The reality is, you can carry out tons of research, but won’t know for sure if anyone wants to buy your planner until you ask people to pay you money for it. 

This is why I believe you shouldn’t print your planner until you have made enough sales to at least break even. 

This is why I recommend creating a test offer. This is where you get a designer to create an image of your diary, create a simple landing page (a web page where people can only do one thing i.e. order your diary) and invite people to pre-order their planner at a reduced cost on the understanding that they may need to wait a bit longer for their planner. 

I share my test offer strategy (including a checklist of the steps you need to take and the resources you need) in my how to launch a planner masterclass.

  1. Do I need to hire a designer? Or can I do it myself? 

Unless you are a designer yourself, I really wouldn’t recommend it. 

If you want your planner to look professional, I believe you need to use a professional - ideally someone who has a background in book/magazine publishing. 

Not only will this ensure your planner has a professional look and feel, they should also be able to advise you on any potential problems with the design. For example, a professional designer will be able to advise on font size/type, what type of content is best on right and left-hand pages, potential problems with user experiences (e.g. left-handers). You only know that stuff if you’ve worked in publishing.

Sites like Canva and Creative Market have planner templates you can browse for inspiration. Pinterest is also great for inspiration. But, unless you are a designer, I would use it just for that - inspiration.

  1. How do you decide on a topic for your planner 

This isn’t actually on my list of frequently asked questions, but I’ve included it because it’s something people generally don’t give enough thought i.e. they create a planner they want to create - rather than something people actually want to buy. 

Remember, nice-looking stationery is all very well, but if your planner doesn’t solve a problem for people, you’ll struggle to sell it. 

Let’s take my media diary as an example. It’s an A4 desk diary that features key dates and awareness days that can help you plan out your content for the coming year. It also has planning templates that help you create annual, quarterly, monthly, weekly and daily content plans. So the media diary solves two key problems for the people who buy it: not being able to think of any/enough content ideas and not having a clear content plan to follow. Not publishing regular content can decrease your visibility, authority and credibility - which can have an impact on the bottom line of your business. 

Remember that your planner doesn’t necessarily have to solve a practical problem e.g. not being able to think of ideas. It can also solve an emotional problem/need, such as wanting to look stylish around your peers. 

But it does need to solve a problem...otherwise it won’t sell. 

I have a planner viability test in my how to launch a planner masterclass.

Podcast shownotes

  • The top questions I get asked about launching a planner (01:37)
  • About my new masterclass how to launch your own planner (02:55)
  • Why I’m recording my podcast during my ‘Get it Done’ session (04:27)
  • Why I can’t tell you exactly how much it will cost to print your planner (6:09)
  • What you need to know before going to the printers for a quote (06:45)
  • Why you need to know what you want before you go to the printers  (10:20)
  • What costs you need to consider when pricing out your planner  (11:45)
  • Why you should have your diary printed locally (and not in China) (12:38)
  • Other costs you need to work out before pricing your diary (14:08)
  • Why you should do some market research before pricing your planner (17:10)
  • Why you need to build an audience if you want to sell a lot of copies (17:23)
  • Why you need to have authority in your space if you want to sell (20:04)
  • Why you should presell your planner before you print (21:49)
  • What you should do if people don’t buy your planner on your presale (23:39)
  • Why you should use a professional designer to design your planner (25:22)
  • How to decide on a topic for your planner (27:13)
  • Why your planner has to solve a problem for someone (30:20)

Resources

Audience Calculator: Work out the audience size you need that you need with my audience calculator

Graphic design with Canva

Self publish with Amazon Create Space

Self publish with Lulu 

Self publish with IngramSpark

[326]  The one thing you need to do to generate passive income for your business (podcast)

[339] How To Build An Audience for an Online Course or membership (podcast)

[343] The three audiences you must build to create a successful online business (podcast) 

[355] How to create and launch a planner for your industry (podcast)

[374] How to create a year's worth of content in one morning (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jul 10, 2020

Hands up...I’m not the most organised person in the world.

But I AM insanely productive - publishing hundreds of podcasts, blogs and social media posts every year - and rarely missing a deadline. 

My recent ADHD diagnosis made me question how I’d managed to stay so productive - despite being disorganised. 

If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness. Problems with memory, forgetfulness, organisation. 

And it made me realise I’d actually developed coping strategies to stay productive - which I share with you in this episode. 

They’re actually really good strategies that can help anyone who struggles to get things done (which we all do at times).

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Here are five things that help me stay productive. 

  • Time blocking. I keep my mornings free and don’t do any external meetings/teaching/coaching until midday. As I get up at 5 am, this means I can often get around six hours of solid work in before lunchtime. 
  • Repetition. If you’ve ever tried to quit smoking or lose weight, you’ll know that changing bad habits can be tough. The same goes for good habits. Which is why, if you can get into the habit of doing good things every day, these habits can be as difficult to break as having a cigarette or a chocolate bar after every meal. 

This is why I do the same thing at the same time every day. For example: 

  • Sending a Daily Email to my list at/around 7 am
  • Posting on Instagram every day around 7.30 am 
  • Publishing a podcast [add hyperlink] every Friday

Experts believe it can take as little as 21 days to adopt a new habit. So if you can get into the habit of posting your blog post on a particular day and/or planning your social media posts at a particular time each week, this can be really powerful for your productivity. 

  • 90-day planning. I plan my content in 90-day cycles - around the products/services I’m launching in my business. Which also means I can plan my content to coincide with key launches in my business. 

For example, this month (July 2020) I’ve launched a Pinterest course in my membership programme Build Your Online Audience. Knowing it was coming up, meant I could schedule a relevant week of content ahead of the launch, including a podcast on getting started with Pinterest , a cool messenger bot quiz on whether Pinterest is right for your business and tons of relevant social media posts.  

  • Public accountability. I make my plans public e.g. writing a daily email, publishing a podcast episode every Friday - which means I can’t back out
  • Body Doubling. This is a term used to partnering with others to get specific tasks done. For example, I’ve recently started using a fab tool called Focusmate a virtual co-working tool that allows you to work, side-by-side, with a partner, remotely - over video - in structured 50-minute sessions. 

However, I’m hyper-aware that some people might find working with strangers of the internet kind of awkward. So this week I’m trialling my own ‘Get It Done’ sessions for members of my Build Your Online Audience programme. 

 

Podcast shownotes

  • How I use time blocking to stay productive (6:43)
  • How I produce three pieces of great work by midday (8:22)
  • Why you need a good chunk of time at a time of day that works for you (10:20)
  • How repetition and creating good habits can help productivity (11:10)
  • Habits that I have in my business to get things done (12:30)
  • Why consistent habits will build your online audience (15:22)
  • How 90-day content planning will make you more productive (16:37)
  • How planning ahead will help you focus on peak points in your business (17:48)
  • How public accountability will help you be more productive (23:10)
  • How body doubling can help you increase your output  (24:50)
  • How Focusmate helps with accountability and productivity (26:40)
  • Get it Done sessions in Build Your Audience programme (30:02)

Resources

Focusmate

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[Bonus] How I discovered my ADHD superpower (podcast)

[374] How to create a year's worth of content in one morning (podcast)
[390] How to stop overthinking your content (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jul 3, 2020

Ever worried that you're annoying your subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy? Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy.

They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you.

Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers.

They explain why you shouldn't overthink email segmentation. And why you mustn't be afraid to delete people from your email list.

PLUS how you can sell in your emails and still give value.

It's full of really practical advice and takeaways that you can apply straight away in your own business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (0:20)
  • How Rob & Kennedy got started with email marketing (03:03)
  • Why you should stop worrying about sending too many emails (04:42)
  • How often Rob & Kennedy email their subscribers (06:28)
  • How to start your email relationship with a new subscriber (08:39)
  • Why it’s good to set up expectations in your intro emails (10:30)
  • Why it's important that people understand your personality (13:45)
  • How you can use your own experiences to make your messaging interesting (15:26)
  • Why you need to segment different parts of your audience (16:55)
  • How to start segmenting your list and why you should start simple (19:17)
  • Why you need to look at the outcomes that people need when you segment (21:29)
  • How to win your subscribers back if they’ve stopped engaging (24:45)
  • How often you should run a re-engagement and what to do if you get no reply (27:16)
  • How to avoid sending your emails to the spam and junk folder (27:43)
  • How to create content that sells and still give people value in emails (28:30)
  • About Rob & Kennedy and my Build Your Audience programme (31:50)

Resources

The Email Marketing Show Podcast

Rob & Kennedy’s Facebook Group

Join my Build Your Audience programme

Find out about my Pinterest Course

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[350] How to use surveys to increase your online sales with Rob & Kennedy (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
[404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jul 1, 2020

I was recently diagnosed with ADHD.

At the grand old age of 45.

If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness.

I’ve found it uncharacteristically difficult to talk/write about, but I’m sharing it here in the hope it might be of help (even just as a reminder that everyone has their ‘things’ to deal with).

In this special podcast episode, I share the story of how I discovered I had ADHD and why I believe it's my secret superpower as an entrepreneur.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

By the time you get to the end of this post, there’s a good chance you’ll be thinking one of three things (or maybe all three).

  1. But I do those things too
  2. But you don’t seem the slightest bit ‘hyperactive’ Janet
  3. ADHD isn’t real...it’s just your personality type

So, to put it into context...yes we all do some of the things I share with you here sometimes. What makes the difference with ADHD is (a) the frequency with which the symptoms occur (b) the extent to which it affects your life.

It’s also worth mentioning that ADHD shows up differently in different people….particularly in girls and women (which is why it’s often missed). For example, the hyperactivity and/or restlessness can be mental rather than physical (as in my case).

And while educational/professional achievement in people with ADHD is often lower, it can show up in high achievers too. In fact the ability to 'hyperfocus' - to zone in on a particular area of interest and block out everything else - can be EXACTLY the thing that helps you to become a high achiever (another reason why ADHD can get missed).

I always felt there was something a bit ‘different’ about how my brain worked - but like many people - I associated ADHD with hyperactive teenage boys, so never imagined I could have it.

Then I stumbled across an article about women and ADHD and thought…’oh my God, that’s ME.’ I spent the next year or so reading and researching, which is what, eventually, led to me getting tested and getting a diagnosis.

My ADHD symptoms

To put my symptoms into context, here are some of the questions I’ve grappled with pretty much all of my life 👇:

✔️ How can I be such a high achiever at things I find interesting but suck SO badly at those I don’t (which is VERY apparent from my school reports)?

✔️ Why can I concentrate for hours on things I’m interested in - to the point where I lose track of time - but struggle to pay attention to anything that doesn’t?

✔️ Why am I so bad at ‘life stuff?’ Paying bills, booking/cancelling appointments, ordering groceries, cooking….

✔️ Why do I get so excited about new things….then struggle to finish them?

✔️ Why am I so bad at friendship? Remembering friends' birthdays, sending baby gifts, asking after them when they’re sick, turning up to social things…well maybe not bad, just inconsistent...

✔️ Why am I such an impulsive spender (but never seem to learn from my mistakes)?

✔️ Why am I so brilliant with words...but frequently get muddled up with numbers and dates?

✔️ Why do I leave everything until the last minute? In fact, why does leaving it to the last minute sometimes feel like the ONLY way to get it done?

✔️ Why do I struggle so much with detail? To the point where starting a project with lots of moving parts or instructions to read feels PHYSICALLY painful?

✔️ Why can’t I hold down a job or even stick working in an office with other people for more than a few weeks at a time?

✔️ Why do I get so BORED of everything so quickly: meetings, relationships, social events, small talk, projects...?

✔️ Why do I sometimes make such impulsive decisions? Decisions that can blow up relationships (friendship/work/family)...often on a whim?

✔️ Why am I SO damn sensitive? To the point where a cross word/brush off from a colleague/friend can put me in a dark place for weeks on end…

✔️ Why am I a compulsive workaholic who works longer hours than anyone else I know (often to achieve the same results)?

✔️ Why don’t I enjoy holidays/days off like other people seem to?

✔️ Why can’t I SWITCH MY DAMN BRAIN OFF? 🤯

All of which I now realise are symptoms of ADHD.

Why you don't have to be hyperactive to have ADHD

If you’ve worked with me and/or are a friend, you may be surprised by me sharing this.

Because I probably come across as pretty calm, right?

I generally don’t pace the floor, interrupt people when they’re speaking and/or talk incessantly (well, only sometimes 😂 ) or any of the other stereotypical symptoms of ADHD.

The only thing you might have noticed is that sometimes I talk a bit fast. And - if you’ve worked with me, you’ll also know I THINK fast. Which can make it hard to keep up at times...

But I wasn’t bouncing off the walls as a child/teenager (and nor do I do that now). So I had no reason to believe - and nor did anyone else in my life - that the things I describe above were anything more than personality quirks.

Relationships is the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.

Maintaining female friendships often involves doing things you don’t want to do - or that bore you - just to be accepted. Which I’ve learned doesn’t work for the ADHD brain.

I’ve been dropped from numerous female friendship groups over the years for not playing by the ‘rules’ (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I’ll save that for another post!).

Which means life can feel a bit lonely at times. 😢

While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I’m engrossed in work or a new hobby. Because that’s all I can manage without messing things up.

Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I’ve spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain... which kind of helps a bit.

Coping Strategies

Work-wise, I’ve completely leant into my zone of genius (writing, communicating, creating content) and outsourced the things I find hard. And I love what I do, which means I rarely have problems paying attention to work stuff.

Life wise...I kind of bumble along, trying - and often failing - to create systems to keep me organised. But I still get far too many fines/charges for forgetting to pay things. I’m still impulsive with money, but because I earn more these days, it’s less of a problem. Which means I no longer have any debt. Although, if my income changed, I know that’s something I’d have to watch out for.

I’ve learned that the ADHD brain only has two modes: ‘now’ or ‘not now’ - which means you can’t draw on a previous experience like most people do (for example, getting charged for going over your overdraft limit because you bought something you couldn’t afford). Which is why you keep repeating the same mistakes - over and over again - much to the frustration of family/friends/colleagues.

Relationships are the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.

Maintaining female friendships often involves doing things you don’t want to do - or that bore you - just to be accepted. Which I’ve learned doesn’t work for the ADHD brain.

I’ve been dropped from numerous female friendship groups over the years for not playing by the ‘rules’ (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I’ll save that for another post!).

Which means life can feel a bit lonely at times.

While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I’m engrossed in work or a new hobby. Because that’s all I can manage without messing things up.

Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I’ve spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain, which kind of helps a bit.

Next steps

This is all quite new to me, so I’ll leave it here (and I’m also a bit bored now).

I’m just starting out on this journey, so I still have a lot to learn. I spent the first few weeks wondering whether the test was ‘wrong’ and worrying about whether people would think I was jumping on to some kind of trend/bandwagon (ADHD is really common in entrepreneurs).

Once I’ve got my head around it, I’m sure it’s a topic I will revisit again - especially once I’ve explored different treatment options. But I wanted to share this with you in case it was helpful in any way.

And it goes without saying that while living with a restless, racing mind isn’t always easy (in fact, it can feel unbearable at times), it is almost certainly responsible for some of the things I’ve achieved in my life/business.

Over and out.

Podcast Shownotes

  • Why I recorded this bonus podcast episode (1:35)
  • My ADHD symptoms that led to my ADHD diagnosis (5:49)
  • Why I always just accepted my symptoms as personality quirks (9:15)
  • How ADHD has affected my ability to form close friendships (11:01)
  • Why ADHD symptoms show up later in women (12:24)
  • How I struggled at primary school with sensitivity (14:01)
  • How I lost interest in certain subjects at school (18:08)
  • How I started enjoying school when I could focus on the subjects I was good at (20:43)
  • Why I found university boring and it didn’t do much for me (22:50)
  • Why I struggle with small talk especially at events (23:59)
  • How I couldn’t stop spending money when I was younger (25:54)
  • When I realised that teaching wasn’t right for me (28:50)
  • Why freelance journalism was a really good fit for me (30:48)
  • How I got interested in entrepreneurship and online businesses (34:02)
  • How I struggled with being a mum and making connections with other mums (36:12)
  • How ADHD leads to hyper-focus and can make you lose interest in things (39:53)
  • Why I decided to find out if I had ADHD /  I started to question why I couldn’t enjoy time off (40:22)
  • Why it’s about the frequency of symptoms in an ADHD diagnosis (42:18)
  • How I’ve managed my business around my symptoms (43:05)
  • How ADHD hyper-focus has really helped my business (45:16)
  • Resources to understand more about ADHD (47:10)

Resources

Tracy Otsuka Podcast 

Jessica Macabe How to ADHD 

A Radical Guide for Women with ADHD 

Taking Charge of Adult ADHD 

 

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course 

Other podcast episodes

[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[406] Mindset problems that can slow your audience growth (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jun 26, 2020

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.

Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.

Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.

Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.

PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About my Pinterest course (0:50)
  • About Jen Hall and her business and how she helps people (4:11)
  • The benefits of becoming a market leader in your area (6:44)
  • Why size doesn’t matter if you want to be a market leader (8:45)
  • Why you need to niche before you can become a market leader (10:18)
  • Why you need to ditch niche fear (12:12)
  • Why passion will help you niche (14:20)
  • Why you’ll never get anywhere if you don’t niche (15:06)
  • How to use your messaging and articulate what you do to help you niche (17:43)
  • Why you should avoid overcomplicating your messaging (20:44)
  • Why you’ll hold your business back if you don’t specialise (22:19)
  • Why differentiation is key to becoming a number one choice (25:02)
  • Why you need to create your USP rather than look for it (30:05)
  • Why you need to look at your competition to help innovate  (33:06)
  • The difference accumulated benefits and that one killer thing you do (34:25)
  • Why you need to bring your ideas to market (37:14)
  • How to differentiate yourself in a crowded market (38:53)
  • How to stand out by using technology to be personal (41:04)
  • Why you need to be personal to your audience become a market leader (43:02)
  • Why content planning is so much easier if you’ve specialised (43:43)
  • Why your messaging will help you become a market leader (45:45)

Resources

Jen Hall The Expert Unrivalled Podcast

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course 

Other podcast episodes

[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jun 19, 2020

If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials.

In this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and how to be more inclusive.

Find out how you can make a difference from the way you write your content and the tone of voice you use - through to the guests that you might invite on your podcast or Facebook Live.

Ramat also recommends resources that you might find helpful to understand this more.

I'd love to know if you find this helpful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About Ramat and her business (1:43)
  • How unconscious bias works in our minds (3:13)
  • Why we can be uninclusive in our marketing (4:17)
  • Why we all have an unconscious bias (7:18)
  • How to view your business for diversity, inclusivity and unconscious bias (10:54)
  • Why being inclusive in your marketing will make a difference to your sales (14:47)
  • Why you should keep your language and tone of voice clear and simple (17:30)
  • Why you should be conscious of the audience you're writing for (20:08)
  • Why anyone should be able to understand your content  (25:25)
  • How to be less bias in your content creation and bring in new voices (26:55)
  • Why you need to keep adapting your marketing to ensure inclusivity (31:18)
  • Why you will have to take your time with any changes you make (35:17)
  • Why it’s ok to say you’re taking the time to learn about racism (41:17)
  • How everyone can make a difference even if its small (44:08)
  • Books and resources that Ramat recommends (45:50)

Resources

It's about Damn Time Arlan Hamilton

Sway: Unravelling Unconscious Bias Dr Pragya Agarwal

The Other Box

Ramat Tejani Website

Ramat Tejani Instagram - The Inspiration Box

Ramat Tejani Instagram

Ramat Tejani Twitter

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[384] How to be more yourself in your social media content with Nat Lue (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)

Connect with me on Twitter, InstagramPinterest, Facebook and LinkedIn

Jun 12, 2020

Want to learn how to use Pinterest to grow your online audience? 

If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis.

Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience. 

She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features.

Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too.

PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest. 

There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my new Getting Started with Pinterest Course with Kate Beavis in my Build your Audience Programme (1:02)
  • About Kate’s business and how she uses Pinterest in her business (2:50)
  • What Pinterest is and why it's not a social media platform (4:05)
  • How to use Pinterest as a visual search engine and how it compares to Google (5:29)
  • Why you need to understand your audiences pain points when planning your content (9:23)
  • Why Pinterest is great for a product-based business (9:57)
  • Why Pinterest is really powerful for a service-based business (11:30)
  • How to set up Pinterest for your business and why keywords are vital  (16:08)
  • How to set up your Pinterest boards and how many boards you need (18:01)
  • Why scheduling is key on Pinterest and how often you should be pinning (21:50)
  • How to share other people content on Pinterest (23:30)
  • What to consider when it comes to visuals/text/images on Pinterest (27:18)
  • How to make sales if you are a product-based business on Pinterest (30:07)
  • How to quickly create lots of content for your Pinterest boards (32:01)
  • Where to push your content if you don’t have a blog or website (34:34)
  • Using Pinterest Stories and tips on linking your videos to TikTok   (36:14)
  • How to use Pinterest to promote your podcast or YouTube channel (38:30)
  • What metrics are important to track on Pinterest (39:28)

Kate's website The Indie Practice

TheIndiePractice Pinterest
TheIndiePractice Facebook

Resources

Join my Instagram Success Academy here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[163] How to get high profile media coverage in your business with Kate Beavis (podcast)
[319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jun 5, 2020

Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and you'd love to shake them up a bit?

Maybe you've got a product or service launch coming up and you’d love to know some new innovative ways to talk about what it is that you do and promote your product or service?

Then listen to this podcast episode where I share 11 Instagram Story ideas to generate more sales in your business. With three of them I go into more depth and explain how you can construct the entire Instagram Story from beginning to end.

Discover how you can use Instagram Stories to start conversations and generate sales. Plus why getting people into your DM’s is key.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my Instagram Success Academy (01:54)
  • Why Instagram stories are so powerful for sales conversations (2:42)
  • The difference between your Instagram grid and your Instagram Story (3:22)
  • Why asking for opinions/using polls on Instagram stories is great for making sales (08:21)
  • How to use your publicity shots in Stories and use voting polls (10:46)
  • How to create content about your behind-the-scenes on Instagram Stories (11:33)
  • How to use  behind-the-scenes on Instagram Stories for product or service businesses (12:15)
  • Examples of using before and after content in Instagram Stories (14:29)
  • How to use the grenade post as a video in Instagram Stories  (16:44)
  • How to use awareness days in your Instagram Stories (18:13)
  • The ideal length for an Instagram Story and how to keep people viewing & engaged (19:30)
  • How to ask for opinions to generate loads of engagement (20:46)
  • How to construct a day in the life Instagram story and examples of what to post (24:10)
  • How to avoid frustrating your Instagram story viewer (26:57)
  • What to put in a getting to know you Instagram Story and what you must include (27:21)
  • How to create an Instagram Story to promote and get people in your DM’s (29:52)
  • Why you should get people to DM you rather than send them to your website (32:58)
  • About my Instagram Success Academy (34:25)

Resources

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

May 30, 2020

Do you ever have a series of social media posts or marketing emails to write and find yourself wondering how you heck you can make the topic interesting? 

In this podcast episode, I share my secret strategy for turning 'boring' topics into super engaging content. 

It’s so simple, you’ll wonder why you didn’t think of it yourself. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

Resources

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[405] The secret to creating bingeworthy content (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

May 22, 2020

Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you’ll love this podcast episode with performance and mindset coach Osmaan Sharif.

Osmann explains the common struggles that affect our mindset as entrepreneurs and how this can get in the way of building our audience.

Discover why you need to know your entrepreneurial super power and how this will help you identify the parts of your business that you should be focusing on and what you might need to let go.

Find out how aligning your values with your business goals will motivate you and help you achieve your goals and what happens to your mindset when they get too far out of synch.

He shares practical advice that you can apply in your business to deal with overwhelm, procrastination and perfectionism. Plus how 90 day goal setting can help us move forwards in business.

As always I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About this podcast episode (3:12)
  • About Osmaan and how he helps entrepreneurs with mindset (4:27)
  • Why mindset is so important to business owners (6:49)
  • Why a past corporate background can hold people (9:15)
  • Why big goals can overwhelm you and hold you back (10:44)
  • Why expecting too much of yourself can overwhelm you (13:08)
  • Why perfectionism will hold you back and (14:22)
  • About the different entrepreneurial superpowers and how it can affect your strategy (17:11)
  • Why you need to focus on the parts of your business that you are good at (20:08)
  • What procrastination is really telling you about your business (21:40)
  • Why the wrong mindset can really affect your business (24:15)
  • Why being clear on your goal will stop holding you back  (28:03)
  • How ninety-day goals will help you move forward and focus (33:15)
  • Why shorter goals are better and flexibility is key for achievable goals (36:00)
  • How accountability will help you stay focused (37:15)
  • Why we need to align our values with what drives us forward (40:01)
  • How knowing your values and your goals will help you make decisions in your business (44:38)
  • Why we can struggle with what we think we should do and what we actually do (47:57)

Resources

Osmaan Sharif’s Rapid Transformation website

Find out more about your entrepreneurial superpower in this podcast episode:
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[405] The secret to creating bingeworthy content (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

May 15, 2020

Want to know how to make content so good that it’s like your favourite show on Netflix where one show is never enough?

The sort of content that people just can’t get enough of and they want to binge on it.

Listen to this podcast episode where I explain how you can make your content bingeworthy and make people crave your content so much that they just can’t stop consuming it.

I explain why Netflix is SO addictive and how we can learn so much from it by applying the same principals. Discover how you can make your regular content be it email, podcast, YouTube or blog just as addictive as Netflix and people can’t wait to get their eyes (or ears) on it.

I share practical tips and tactics about how to make your content bingeworthy and why it’s so powerful if your content can do this.

Find out why our brains crave familiarity and how you can make your content irresistible.

As always I’d love to know what you think.

p.s Warning you might want to go on and listen to other episodes after this one.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

My daughter and I have a serious Netflix habit.

We sit down at 10pm every night with a chocolate covered Oreo and cup of tea to get our ‘fix’.

Over the past few  months we’ve watched:

  • Tiger King
  • Spinning Out
  • Anne With An E
  • The Marvellous Mrs Maisel

Over the past few years we’ve watched the entire seven series of The Gilmore Girls - including the revival - several times. And I think we’re on our third time through Call The Midwife, which has seven series.

At 11pm we often end up bickering because my daughter wants to watch another episode. And it’s hard to play the responsible parent because I’m DYING to see the next one. If you think 11pm is late for a 14-year-old to go to bed, by the way…well I’ll tell you about that tomorrow.

From a behavioural science point of view, our behaviour follows a classic pattern of habit formation.

There is a cue (the time - 10pm)

There is a routine (the cup of tea and the chocolate Oreo)

There is a reward (the enjoyment of the show)

This is followed by a craving for the next show.

The reason Netflix shows are so addictive is because they flood us with the feel-good hormone dopamine, leaving us ‘hungry’ for the next show.

And there is so much we can learn from Netflix on how to make our own content more ‘binge worthy’.

For example, I’ve been publishing a new podcast every Friday for the past four years (cue). People often tell me they plan their dog walk/gym visit around this (routine). I know that if people have enjoyed the episode (reward) they’ll want to listen to others on a similar topic (craving). Which is why I often mention other relevant episodes on the show (and include them in the show notes).

And since I’ve been publishing my daily email on/around 7am each day (cue), people have started telling me it’s the first thing they read each day over their coffee (routine). If they’ve enjoyed the email (reward) they’ll be looking forward to the next one (craving). Which is why I sometimes hint at what I’m going to cover in the next one.

What does this mean for you? If you can make your content part of someone’s routine, you’ll find it much easier to build an engaged online audience.

So how do you do this?

A cue can be created by deciding on a regular day/date/time. For example, if people know you put a new podcast out every Friday, they can plan their activities around it. My podcast, daily email, podcasts, Boris

A routine can be established through a familiar format. Even this podcast has one. As human beings we like to know what to EXPECT.

We can learn a lot from the news/magazine shows.

Radio 4 - news on the hour, half hour, 15.

People watch Newsnight - Emily Maitlis reads the news, then there’s a few interviews

So my Daily email works because it’s the same every day.

The reward mostly comes from the enjoyment/value of the content. But there are other ways to reward people who engage with your content - for example reading out reviews/doing shout outs. When people feel seen, heard and appreciated, they’re far more likely to keep engaging with your content.

You can create cravings by telling people what’s coming up in the next post/show. Or referring to other related content they might find interesting.

Teasers or trailers e.g. daily emails - gave them the title...what is it going to be about?

On a platform like Youtube you can actively encourage people to binge on your content by creating playlists of videos on similar topics. On a blog, you can create round-up posts of blogs on similar topics. On a podcast you can record ‘seasons’ on specific topics to encourage people to listen to a bunch of episodes at once.

In psychology this is known as clustering.  People have a limited amount of space in their short-term memory. In fact, most people can only remember around seven pieces of information at a time. So planning/organising your content in this way can make it easier for people to consume (and binge) on your content.

Clustering doesn’t only apply to how you plan your content - but also how you present it too i.e. how you design and lay out your content to increase memory retention.

One way to do it is by grouping similar topics together -- either under numbered bullet points or with different header sizes.

Besides being much easier to scan, your content will be much easier to remember and recall down the road -- especially if you’re creating long form content.

In BYOA we look at other psychological principles

Reciprocity

Social Proof

Paradox of choice

Podcast Shownotes

  • About my Build Your Online Audience programme (02:10)
  • Why routines, cues and rewards are so important when creating bingeworthy content (3:55)
  • How we can learn a lot about our content from Netflix (06:05)
  • Why it’s so powerful to crate content that becomes part of someone's routine. (08:03)
  • How my daily email has become a part of people’s routine and sparks conversation (09:52)
  • How you can create bingeworthy content in your business (10:36)
  • How to create a cue and make people expect your content (11:23)
  • Why you need to create familiar content to create a routine for people  (12:41)
  • Why our brains love familiarity and how you can use this to get people to love your content (15:20)
  • How to create the reward in your content by making it good and using shout outs (17:45)
  • How podcasters reward their listeners (18:50)
  • How to get people to crave your content (20:14)
  • How to use teasers to get people to crave your content (21:09)
  • How to create make your content bingeworthy on YouTube (22:36)
  • How to use clustering to make people consume more of your content (23:09)
  • Why you should plan your content in groups or seasons to encourage bingeing (23:30)
  • Tweaks you can make to your  content to see if it is bingeworthy (24:37)
  • About my Creating Bingeworthy Content Class (25:42)

Resources

Sign up for my Daily Email

[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

May 8, 2020

If you’re like most business owners I know the idea of emailing your list each day might seem crazy. Won’t people get sick of hearing from you every day? Won’t you lose all your subscribers?

I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results.

Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience.

This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write.

I’d love to know if it inspires you.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer.

1.You’ll develop a daily writing habit (which will help you get better at writing)

People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn’t just newbies. I hear this from experienced business owners too.

But like everything, writing is about practice. And the more you do it, the easier it gets.

My friend Kennedy started sending a daily email to his list because he’s dyslexic and wanted to get better at writing.

He’s been doing it for two years now. But if you read his stylish, entertaining emails, you’d NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email).

Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer.

I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don’t do any meetings or coaching calls until midday. I just write/create content.

Why do I do it this way? Because I believe it’s easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions.

And while I never suffer from writer’s block (which is what 18 years in journalism does for you), I do write better copy when I’m feeling inspired.

Now I’m not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who’s also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general.

2. You’ll develop a bank of content you can repurpose into other things

Since I started my Daily Email in April 2020,  I’ve racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads.

I recently created a whole series of Facebook ads for my new Instagram course from ‘daily email’ copy - and a bunch of marketing emails. And I’d much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I’m not feeling it.

In fact, I actually repurposed some daily email copy to create this podcast episode and blog post.

3. You’ll develop a deeper relationship with your audience

Since I’ve been sending my daily email I’ve been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story.

Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists.

4. You’ll sell more of your products/services

When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy.

5. It’s a form of therapy 

I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It’s also a way of helping me process my experiences and emotions. Some people journal...I write my daily emails.

If you have kids or other responsibilities, it’s easy to tell yourself that you don’t have time. Or that it would be ‘impossible’ to find 15 minutes to write each morning.

But where there’s a will there’s always a way, right?

Podcast shownotes

  • About my Instagram Success Academy (01:26)
  • What inspired me to start a daily email (3:55)
  • How to develop a daily writing habit and why it’ll make you a better writer (5:55)
  • How to find the right time for your writing  and why you should make it regular (8:40)
  • How you can batch create your content for your emails (9:28)
  • Why you'll get better responses if you write about current events (12:15)
  • Why you don’t have to get up at 5am to be successful (13:38)
  • How to create social media content by repurposing your daily emails (14:21)
  • How I organise my content/topics and themes for my daily email (15:40)
  • Why you can’t force your writing (18:25)
  • How I’ve used my daily email copy in this podcast (19:28)
  • How sending a daily email can deepen your relationship with your audience (20:25)
  • Examples of daily emails that have created a conversation (22:05)
  • How sharing content that makes people feel something will connect with them (25:28)
  • How my daily emails have prompted  engagement in my paid membership group (30:11)
  • Why sending a daily email will help you sell more (31:32)
  • Why writing every day can be great therapy (32:33)
  • Tips for getting your daily emails right  (34:54)
  • Why you should always check your email open rates (37:35)

Resources

Sign up for my Daily Email

Rob & Kennedy Podcast

[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

May 1, 2020

Would you love to know how you to build your audience using competitions and giveaways?

If you've ever wondered how to run a competition or giveaway and how you can use this to build your audience on social media - then you'll love this podcast episode - with Mark Simpson founder of Boostly and worldwide Facebook group the Hospitality Community.

Mark explains step by step how you can build your online audience by using giveaways and competitions on Facebook and Instagram

Discover how you can use competitions to get people from your Facebook page and onto your email list. He explains how to make your competition post go viral with clever copy and posting tactics. And how to make sure you don't fall foul of Facebook regulations by using the right copy.

Find out how you can use competitions or giveaways to build an audience in any industry and how you can use them to create a buzz when you're launching a new product or service.

Mark shares so much in this podcast episode including his tried and tested 5-day formula for creating and running successful competitions and giveaways on Facebook and Instagram.

Plus he shares the exact copy for Facebook and Instagram competition/giveaway posts so that you don’t have to create it yourself.

I hope you're as excited by this podcast as I am and I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (4:35)
  • How Mark’s business evolved and how he started his business (8:02)
  • Background to Mark and his Facebook group (13:02)
  • Why competitions help the Facebook algorithm (18:23)
  • Why building Facebook followers through giveaways works (20:32)
  • Key things you have to do when running a Facebook competition (21:57)
  • Why the image is really important in a Facebook competition (22:30)
  • Why the first few lines of your copy are really important in your competition post (22:56)
  • Why you must get your giveaway T&C’s right (24:12)
  • How to be clever with your copy and get people to share your post (24:50)
  • How to choose a competition prize (and why it doesn’t have to be your product/service) (30:40)
  • How to think creatively about images (even if you don’t have a beautiful product) (35:30)
  • Why you must be present on social media after you launch (39:01)
  • How to get more eyes on your competition posts (and how much you should post) (41:09)
  • Marks 5-day formula for running a competition and what you should do daily (44:08)
  • How to get people onto your email list from your competition (47:58)
  • How to use peoples competition excitement to make a sale (49:23)
  • Why the competition strategy will work for building your audience (53:20)
  • How to use a competition/giveaway to launch a product or service (55:24)
  • How to access the dropbox folder with the competition templates (57:24)

Resources

Connect with Mark on Instagram

Mark's Boostly podcast

Access Marks FREE 5 day competition copy here: boostly.co.uk/janetmurray

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Apr 24, 2020

Are you feeling frustrated with your Instagram growth?

In this episode, I share the surprising reason your account isn’t growing (even though you’re posting consistently, using relevant hashtags and/or spending time engaging on other peoples’ accounts). And show you how to fix it. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

If you’re struggling to attract new followers to your Instagram content, you may think it’s because you haven’t nailed your strategy. You need to post more often/consistently. You need to find the right time of day to post. You need to find the right hashtags to attract your ideal/clients.

But while honing these strategies can help, there is one fundamental thing you have to be able to do to grow your following. If you can’t do this, you’ll struggle to grow your audience - regardless of any strategies you try.

So what is this magic thing you must be able to do?

You have to be able to connect emotionally with your audience.

Your content needs to make people stop in their feed,

And it needs to make them feel something. For example:

  • Empathy (because they’ve had a similar experience)
  • Amusement (because you’ve made them laugh)
  • Anger/frustration (because they disagree with you)

If you want people to take the time to stop and read your post. If you want people to hit ‘save’ or ‘share’ - or leave you a comment - it has to hit them right in the heart.

It if doesn’t, they’ll just keep on scrolling.

So how do you know your content is hitting the spot? More people will be liking, commenting on and sharing your content for sure. But what will really show your content is hitting the spot is when people leave comments like:

‘This really resonates with me.’ 

‘I feel like you’re inside my head.’

‘I was just thinking this earlier. 

So how do you create this kind of content? Keep reading and you’ll find out.

1.Study your competitors’ content

Take a look at the account of some key competitors that are getting good engagement and growth on their account.

How are they engaging their audience emotionally?

Natalie Lue - everything we do is about making us feel better. So if we can make our audience feel better about themselves they’ll love us for it.

Lifestyle envy (personal/work)Hannah Otto, The Annaedit, Brand Stylist

Humour:  Alyssa Limperis, Simon Holland, Glitterbeards, Paul Flaart

Empathy: Matt Haig, Jamie Tworkowski (Jamie T), Helen Marie

Reassurance/encouragement: Boss Babe, me

Challenge: polarising content - don’t see so much on Instagram

People need to SEE themselves in your story - even if they haven’t had that exact experience.

2. Look at what’s done really well for you (and do more of it) 

For example, I have a recent post: Don’t take criticism from people you wouldn’t take advice from.

In the caption I talked about how people email me with ‘advice’ on email marketing - even though they don’t have

1,333 likes

1086 shares

640 saves

3. Curate content 

I’ve just been looking at my top ten performing Instagram posts of the past year.

My best performing post got:

  • 2,663 likes
  • 5,920 shares
  • 28,933 impressions

PLUS it’s been saved 2,495 times, landed me 912 new followers and 90% of people who saw the post weren’t even following me in the first place.

Pretty mind-blowing, right?

Well here’s the interesting thing.

Only ONE of my ten best-performing Instagram posts was actually created by ME (number 10 as it happens). The rest of the posts (including this one) were originally created by other people. I was simply resharing them.

In the last six months I’ve more than doubled my Instagram following from 6.5k to over 15k and content curation (sharing other peoples’ content) has been a big part of my strategy.

The way I see it, there is so much great content out there already - created by people who are more eloquent, funny and/or talented than I could ever be.

So instead of dishing up my rather mediocre content, why not introduce my audience to the best of the best?

That way I can focus on giving them exactly what they need: funny, inspiring, poignant, polarising...whatever it is they need to hear at any given time.

Without having to come up with a single idea myself.

And in doing so, I’m not just growing my own Instagram account. I’m helping to grow other peoples’ too.

Which is a win-win all round, right?

Of course there is an art to content curation (including how to credit those whose content you share). Which is why I’ve devoted a whole section to it in my new Instagram course, which starts in May.

But not only can content curation save you tons of time...it can also help you improve the quality of your content.

Which is why I’d love you to give it a try (tip: it doesn’t just work on Instagram)

 

Podcast shownotes

  • About my Instagram Success Academy (01:54)
  • Why you have to hit people emotionally with your content on Instagram (4:08)
  • Why your Instagram content needs to make people feel something to stop them scrolling (6:11)
  • Why your Instagram feed needs to look visually appealing (8:55)
  • Questions to ask yourself about your Instagram feed (9:50)
  • What your Instagram content needs to make people feel (10:56)
  • Why engagement is more important than a large following on Instagram (11:55)
  • When you’ll know that your Instagram posts are hitting the mark (12:20)
  • How to research the right content by looking at your competitors (13:47)
  • Why making your audience feel better will make them want to follow you (15:45)
  • Five ways you can engage your Instagram audience emotionally (16:40)
  • How to use aspirational lifestyle posts to make people stop and look (16:42)
  • How to use humour to connect with your audience (19:03)
  • Examples of how to use empathy to reassure and encourage people (21:54)
  • How to think about the content from your audience's point of view (24:31)
  • Why you need to be flexible in your Instagram content (25:27)
  • Why you might need to be careful with challenging content or content that shames (26:07)
  • Why people need to be able to see themselves in your content (29:40)
  • Why you should have a look through your content and see what has done well (30:04)
  • Why using other people’s content will grow your followers (and save you time) (34:53)
  • Why your content and emotional connection is at the heart of everything you do (37:09)

Resources

Join my Instagram Academy Course here

 Natalie Lue Instagram

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Apr 17, 2020

‘How often should I email my list?’ 

This is probably one of the most common questions I get asked about email marketing. 

The rather unsatisfactory answer is ‘it depends’ - on all sorts of factors, including how often you usually email your list, what’s going on in your business at the time and what your goals are. 

But what I can tell you is that you are almost certainly emailing your list less than you should - and missing out on sales as a result.

In this podcast episode, I tackle the question of how often you should be emailing your list - and share the key email sequences every business owner should have. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

1. The 'delivery/welcome' sequence 

This is the sequence of emails you send someone when they join your email list.

If they have signed up via a free lead magnet (i.e. a resource you create specifically with the intention of getting people to join your list), I’d suggest sending a series of 3-5 emails where you break down the content of your lead magnet and give additional value. I generally refer to this as a ‘delivery sequence’.

So for example with my 23 Social Media Ideas lead magnet, I send five follow up emails (across four days). The first - which should land immediately after they subscribe to the lead magnet - is to deliver the lead magnet.

The second - sent around 24 hours later - asks subscribers to email back and let me know if they received the email ok. This can help troubleshoot any potential problems with spam (once a new subscriber emails me back, their email provider recognises us as ‘friends’ - which means my content is less likely to end up in spam).

The next three delve deeper into the problem the lead magnet solves (not being able to come up with engaging content ideas). I share three types of post (one each day): the question post, the ‘story’ post and the ‘grenade’ post.  In this email I make a sales offer to a product/service that feels like the natural ‘next step’ to the lead magnet. This may or may not lead into a sales sequence.

I may also make a ‘soft’ sales offer in the p.s. of the second or third email (or both).

If people are joining your list for another reason i.e. you just have a general ‘sign up’ email, I’d recommend a 3-5 email ‘getting to know you’ sequence where you talk a little bit about what to expect from being on your list and help people get to know you better.

You should also create a welcome sequence for people who buy one of your products/services. For a coaching/membership programme - where you’re going to be working with people over a longer period of time - I’d recommend a 3-5 day ‘tour’. In my Build Your Online Audience Programme, you get a ‘tour’ of the membership (including the site/resources and team). For an online course, masterclass or playbook I’d generally keep it shorter.

2. The ‘sales sequence’ 

This is the sequence of emails you send someone to promote a paid product/service. This can be anything from an online masterclass to a playbook to an online course.

The length of your sales sequence really depends on the product/service you’re selling, but, personally, I wouldn’t recommend sales campaigns that run for longer than 5-7 days - with some kind of scarcity built in - otherwise people can start to zone out.

I’d recommend sending at least one email every day, with at least 2-3 emails on the last day. I’d also recommend creating a ‘looked not bought’ sequence - which you send to those who have clicked on the link to purchase (more on that later).

However, the length of your campaign can depend on the product/service you’re selling. For example, I have a four day email sequence I use for online masterclasses, which I generally start three days before the day of the masterclass. If I start to promote any earlier, I find people forget about the masterclass.

3. The ‘looked not bought’ sequence

One of the biggest mistakes I see people making with their email marketing, is not asking people why they didn’t buy. While it can be uncomfortable to ask, it can also be an opportunity to convert someone who might otherwise have walked away.

The reasons people don’t buy are varied and complex. Some people have unanswered questions, but for whatever reason they don’t ask. Others have a fundamental misunderstanding about the product/service - which can be down to missing/misleading information on your sales page, for example. A few have decided the product/service is not for them based on an incorrect assumption.

For example, lots of my customers/clients convince themselves my services are not suitable for product-based businesses - even though I do my best to stress this in my marketing and use relevant testimonials.

In many cases, when you provide subscribers  with the information they need, they will decide to buy.  Even if they don’t, at least they’ve had all the information they need to make a decision (which means they may still buy at a later date).

But if you’re not brave enough to ask the question, you’ll never know. Which means you’re almost certainly missing out on sales.

This is why it’s vital to have a Looked Not Bought sequence in every email campaign you create where you simply say something like: I noticed you’d been checking out x product/service but haven’t yet bought. Let me know if you have any questions.

Sometimes people can feel nervous about voicing their concerns. This is why it can be helping to give a list of typical reasons people have given for not buying.

  • I don’t have the budget right now
  • I’m worried I don’t have the time
  • I’m worried it’s too early on in my business

If you would like to see my Top 10 podcasts then head to my Podcast Finder and my messenger bot will make some suggestions. 

 

Podcast shownotes

  • About my daily email (2:45)
  • About this podcast episode (4:07)
  • How to send a delivery/welcome email sequence when someone joins your list (5:02)
  • How to use lead magnets to get people to sign up to your email list (5:24)
  • Why a sign-up box on your website won't get people to join your email list (7:41)
  • How to follow up with an email delivery sequence after sending a lead magnet (8:03)
  • How to make sure that people have got your download and avoid the spam folder (09:50)
  • How to get people to email you back and build a relationship (11:45)
  • Why you need an email structure and set templates (13:50)
  • How to move people onto your sales sequence email list (15:20)
  • How to use scarcity in your email marketing and why it focuses peoples minds (16:26)
  • How often you should email people in an email sales sequence (19:38)
  • How to make sure people don't unsubscribe from your whole list (21:09)
  • Why I only have a four day lead-in for sales for my masterclass (23:12)
  • The 3 types of email that you can put in your email sales sequence (23:37)
  • Why emailing people who have looked but not bought will help your sales (25:15)
  • Examples of how to follow up with people if they haven’t bought from you (28:21)
  • Why you need to become part of peoples routine (31:04)

Resources

janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes


[333] 39 surprisingly easy ways to build your email list (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast episode)
[359] How to create an email newsletter that people look forward to receiving (podcast)
[360] How to get people to open your emails (podcast)
[375] How to get your first 1K email subscribers (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook 

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Apr 10, 2020

Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience. 

My podcast The Janet Murray Show gets around 35k downloads per month, consistently ranks top of the UK podcast charts for marketing and is the biggest driver for leads and sales in my business. Which is why I’ve invested a huge amount of time and resources into building my podcast audience since I launched in 2015. 

But just having a blog, vlog/Youtube channel or podcast isn’t enough. People won’t automatically find your content, just because it’s out there. You need to invest time and resources building an audience for that content. 

And while the platforms might be different, the audience-building strategies will be the same - regardless you have a blog, Youtube channel, Facebook Live Show or podcast. 

Which is why, in my 400th episode of the podcast I want to share my top audience building strategies with you. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

1. Consistency

  • Show up regularly
  • Make a public commitment
  • Become part of peoples’ routine
  • Promotion strategy 
  • Promote every episode more than you think 

It sounds obvious, but showing up regularly is key. I launched my podcast The Janet Murray Show back in 2015 and I’ve never missed an episode. 

I started out publishing a new episode every Friday. For a few years I published two episodes a week (one solo show midweek and one interview episode first thing on a Friday). So on the odd occasion my podcast has gone live later than usual, people have actually messaged me to ask me where it is. 

If you struggle with consistency, I’d recommend making a public commitment to posting your new episode/post on a particular date/time e.g. Friday. This gives you accountability (if you’ve promised something publicly, it’s much harder not to do it). It also helps get your audience familiar with your publishing schedule, which means consuming your content can become part of their routine. For example, my podcast listeners often tell me they listen to the latest episode of my podcast on the school run, when they’re cleaning their house on a Saturday or out for a run on a Sunday morning. 

Becoming part of peoples’ routine is a sign you’re building an engaged and loyal audience. 

Consistency also matters when it comes to the promotion of your blog/vlog or podcast. Most content creators I know vastly underpromote their content. They publish a new episode/post, make a few ‘announcement’ posts about it on social media, then move onto their next piece of content.

If you want to build an audience for your blog/vlog/podcast, you need to treat every new post/episode as a launch, which means creating a promotion strategy that you rinse and repeat every time (and add to as time goes on). For example, when my podcast goes live on a Friday I email my list, create some kind of announcement on my Facebook messenger and do an Instagram Story. This is followed up with multiple pieces of social media content across the week. We also regularly promote episodes from my back catalogue. This means finding different ways to talk about the same episode (more on that later). 

While there is always more you can do (there’s still lots more I could do to promote each episode) a good rule of thumb is this: promote each episode way more than you feel comfortable with and you’ll probably have it about right. 

2. Collaboration 

  • Invite people onto your podcast, FB Live, Youtube, guest blogs
  • Don’t be fooled about the big cheese - smaller often better
  • Get on other peoples’ podcasts etc
  • Speaking, guest teaching, press 

One of the quickest ways to build your own audience is to get in front of other peoples’. This is why inviting guests on your podcast, Facebook Live or Youtube show - or inviting people to guest blog on your website - can be a great way to build your audience. When you do this, they are likely to share that content with their own audience, which means people will want to find out more about you. 

It’s often assumed that collaborating with people with bigger audiences than your own is the best strategy. Personally I’ve found that collaborating with people with smaller, engaged audiences can often be more effective than the big names in my industry. This is because people who already have a large audience may not have the time - or inclination - to share your podcast episode/Youtube interview. Whereas someone with a small, but engaged audience will share the heck out of your content - and do it with so much enthusiasm -you may find you get better results. 

Creating guest content for other peoples’ platforms - those with similar audiences to yours - is another great way to build an audience for your own content. Here’s how to pitch yourself as a podcast guest (these tips apply to pitching yourself for anything).

Speaking at live events, teaching guest classes and taking part in virtual summits or webinars can be another great way to grow your audience. Although I would not recommend paying to be part of virtual summits - unless there is a very compelling reason to do so (and evidence that you will get a return on investment). 

Getting press coverage can be another great way to build your audience - as long as your call-to-action sends people to your blog/vlog or podcast (more on that later). 

3. Conversation

  • Post and flee
  • Want to get people talking in public about your content
  • Start conversations then give link
  • Different angles 
  • Tagging 
  • Make time to engage

One of the biggest mistakes I see bloggers, vloggers and podcasters making is what I refer to as ‘post and flee’ i.e. they post a few announcement posts about their blog/vlog or podcast on social media then and do nothing else until the next one comes out.

Recommendations are powerful. Public recommendations are even more powerful. So, if you can generate public conversations about your content, people are much more likely to want to check it out. 

So instead of posting announcements about your latest blog, vlog or podcast, ask questions that relate to the topic of your podcast.

For example, if I have a new podcast episode coming out on how to get more engagement on Instagram I will start by asking questions to pre-qualify people who might be interested in listening to that podcast e.g. how would you rate your engagement on Instagram, are you interested in learning strategies on how to increase your Instagram engagement. Then I will share the link with people who have demonstrated an interest in the topic. 

While that might seem like more work, it’s more effective because you’re getting that content into the hands of people who actually need it. And those people are far more likely to share. 

I might also post some polarising content - for example asking people if they believe the algorithm is to blame for poor engagement on Instagram or poor content. 

If you don’t know what the algorithm is, by the way, it’s the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to). 

Across the course of a week, I will find different ways to talk about that same piece of content - looking at different angles/subtopics in different formats e.g. audiograms, posts, memes, videos. 

Tagging people in - for example, people you’ve mentioned in your blog/vlog or podcast - can be another great way to get engagement. When you mention people, they’re often happy to comment, like and share. 

Using a social media scheduler is fine, but if you don’t make time to engage with your followers, your audience will not grow. 

4. Grow your audience on social media

You might not want to hear this, but the more followers you have on social media, the easier it will be to grow the audience for your blog, vlog or podcast. The more of the right followers that is. Which is why it’s important to focus on growing your following - and your engagement - on at least one social media platform. 

You can join my Build Your Online Audience programme here

5. Give one call-to-action 

If you want to grow your audience for a blog/vlog or podcast, another powerful thing you can do is issue a single call-to-action. So every time you write a guest blog, do some guest teaching, are interviewed in a podcast, send people to your blog/vlog or podcast. Add a banner to all your social media channels, put it in the email signature on your emails - in your messenger bot. Everywhere if you can.

[331] What it really takes to build an audience with John Lee Dumas (podcast)

6. Help people find your content

If you’re publishing a regular blog/vlog or podcast - with the aim of promoting your business - you should be creating content that solves your ideal customers’ problems. Which means, if you’ve got your topics right, people will actually be looking for content on the topics you cover. 

Which means you need to make it as easy as possible for people to find your content. This means you need to use effective titles that use the words and phrases people are actually searching for, rather than things that sound clever. 

A lot of this is down to common sense and simply involves thinking about the kind of things your ideal customer/clients will be searching for online. But using keyword tools can help you refine your terms.

I have a full explanation of how to do keyword research  in this post on how to make sales from your business blog (episode 336 of the podcast) but you can start  by using Google autocomplete 

Type in your topic title and take note of the suggestions that come up under the search box — that’ll give you a great idea of the kinds of things that people are searching for relating to that subject. You can apply the same trick to Youtube and Pinterest too.

The key is to find search terms that are popular, but not so popular it would be impossible for your content to come up first in search. So a term like ‘how to write a press release’ is a popular but broad term, but how to write a press release for your small business is more niche. Which is why my blog post on that topic comes up on the first page of Google.  

Other tools I use for keyword research. 

Keywords Everywhere 

Answer The Public 

Google Ads

Keyword Finder 

There is quite specific keyword research you can do on Youtube and you can optimise your content to make it more easily found.

Three of my most successful blog posts

[333] 39 surprisingly easy ways to build your email list 

[334] How to build a large audience without paid advertising with Callie Willows 

[338] Why you feel afraid of selling 

If you would like to see my Top 10. Then head to my Podcast Finder and my messenger bot will take you through

What about paid ads? 

Contrary to popular belief, putting money behind something doesn’t mean it will necessarily perform well. If you don’t know how to create engaging content that would encourage people to take action (even if it wasn’t an ad) you’re generally wasting your time. PLUS most people don’t buy from cold ads - unless you’ve got your targeting really spot on. 

[329] What’s working on Facebook right now with Liz Melville  (podcast)

 

janetmurray.co.uk/podcastfinder

 

Podcast shownotes

  • About this episode and why I recorded this podcast (3:30)
  • The podcasts that launched from my Get Your Podcast Live in 60 days course (7:59)
  • Why I’d still start a podcast even if I was starting again (10:27)
  • Why sharing regular valuable core content will keep you in mind (12:26)
  • Why consistency is key when creating core content (13:49)
  • How to promote your podcast and why you need a regular promotion cycle (18:09)
  • How to build an audience by collaborating (and why big names can be a red herring)  (22:22)
  • What you need to think about before you pitch to go on a podcast  (26:06)
  • How you can build your audience for your content by speaking at events (32:42)
  • Why you should focus on just one main type of core content (34:18)
  • How to create a buzz about your content using social media posts (34:37)
  • How to get more engagement on your social media posts  (37:37)
  • Why you need to build your audience on social media to get your content seen (40:53)
  • Why you need to have one clear call to action to your content (42:19)
  • How to make it easy for people to find your content with the right keywords (44:00)
  • Three of my best performing blog posts (49:33)
  • Why you need good organic engagement before spending money on paid ads (51:24)
  • About my Build Your Online Audience programme (55:01)

Resources

janetmurray.co.uk/podcastfinder

Colin Gray

 

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Podcasting episodes

[080] Three must-do tips for pitching yourself as a podcast guest (podcast)
[190] How to pitch yourself as a podcast guest (and why you must do) (podcast)
[253] How to land guest appearances on podcasts with Nicola Holland (podcast)
[263] Why I changed the name of my podcast (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[383] How to get your podcast live in 60 days (podcast)

Other podcast episodes

[329] What’s working on Facebook right now with Liz Melville  (podcast)
[331] What it really takes to build an audience with John Lee Dumas (podcast)
[333] 39 surprisingly easy ways to build your email list (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[336] How to make sales from your business blog (podcast)
[338] Why you feel scared about selling (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast episode)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to pitch yourself as a podcast guest (blog)
Seven compelling reasons to start a podcast in 2020 (blog post)
How to create an editorial calendar for your business(blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook 

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Apr 3, 2020

Are you wondering how you can build your online audience during the Coronavirus crisis? Perhaps your online audience is really small and you'd like to make it bigger? Or maybe you’re thinking what's the point in building an audience during a global pandemic? Especially if you can’t actually sell your product or service at the moment?

In this podcast I explain exactly why there’s never been a better time to build an online audience.  And I give you practical tips and examples that you can implement right now to build your online audience.

I explain why your content is at the heart of your audience building and how to lean in and find the angle that you can talk about in relation to your product or service.  And why you MUST talk about Coronavirus and not just sweep it under the carpet.

I also share why you can't just rely on using paid ads to sell because your audience needs a genuine connection before they will buy.

I give you examples of businesses that have adapted and are creating great content about their products and services.  Plus why you must keep showing up; and how you can connect with your audience by demonstrating your expertise - even if you can’t sell your product or service at the moment. So that as soon as you can start selling your audience knows who you are and can't wait to buy from you.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my Build Your Audience programme (3:38)
  • About this episode and why you need to build an online audience (7:49)
  • Why you need to build a relationship and you can’t rely on ads to get sales (9:54)
  • Why the content you create is at the heart of your audience building (10:34)
  • Why you mustn’t shy away from building your audience and you need to be visible (11:51)
  • How live video will help you build your audience (with examples)  (12:57)
  • Why there’s never been a better time to build your audience (14:50)
  • Why you must look after your existing audience and paying clients (15:01)
  • Why you have to talk about Coronavirus (and why people want to hear about it) (16:54)
  • Why you need to be prepared to change your content strategy (21:20)
  • How to make your audience remember you by creating helpful content (22:15)
  • Examples of businesses that have been creating helpful content for their audiences (24:24)
  • Why you should show up and share your expertise even if you can’t sell (26:49)

Resources

Matt Haig Instagram

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[377] How to write super engaging copy about your business with Jo Watson (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)
[398] What sort of content should you create during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook 

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Mar 27, 2020

Struggling to know what sort of content you should be creating during the current global crisis and worried about saying the wrong thing? Wondering how to create content about your business and keep selling during the Coronavirus pandemic?

With things changing on a daily basis - it's hard to know what to say - let alone how to plan your content.

In this podcast I share practical advice and guidance about how to navigate your way through the current global crisis and how to go about thinking about your content during this pandemic.

I explain why you mustn’t be afraid to lean in and talk about the C-Word. Plus why you should definitely switch off the scheduler.

I explain why you mustn’t assume that people aren’t buying and why you must keep selling - and how to do it without appearing insensitive or spammy. Plus how to position yourself so that people understand WHY you are selling to avoid those ‘neggy’ comments.

I also tell you why adapting and selling now will put your business in a much stronger position for when the crisis is over.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this episode (1:24)
  • Why you should switch off your content scheduler (5:30)
  • Why you must lean into the C-word and not avoid it (6:56)
  • How to think about your content and what to create (8:20)
  • Why you need to create content that solves an immediate problem (10:04)
  • Why you shouldn’t be afraid to be selling and how to set out your position (11:28)
  • How to sell without it looking insensitive (or look like you’re cashing in) (14:42)
  • What people are still buying and why you mustn’t assume that no one is buying (16:16)
  • Why you should explain that you are selling and why you need to be upfront (17:40)
  • Why selling now will future proof your business and put you in a stronger position (18:59)
  • Examples of clients that have moved their business online (20:09)
  • How to create relevant timely offers that help people with their problems (22:38)
  • Why you should be flexible about pricing and reward loyalty not slash prices (26:27)
  • How to help people that don’t have the budget right now (28:34)
  • Why you need to think about the problem your product solves not the product (30:01)
  • How to use other peoples content and why it doesn’t have to be businessy (31:40)

Resources

Matt Haig Instagram

Joe Wicks YouTube

My Emergency Response Plan

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook 

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Mar 20, 2020

Ever wondered about adding to your income stream? Maybe you’ve considered selling to corporate organisations but you’re just not sure how to do it? Or what content to create to attract them?

In this episode sales coach Jess Lorimer explains how to create content that attracts the right sort of corporate clients. Jess who helps online business owners sell to corporate organisations and is host of the Selling to Corporate podcast explains why you really should consider adding a corporate revenue stream to your business. She explains what it means to be selling to a corporate organisation and the steps you can take to start selling.

Jess shares the exact type of content that you need to be creating to sell to a corporate organisation and how to use LinkedIn the RIGHT way to attract corporates without just waiting for them to discover you from scrolling through their LinkedIn feed.

Plus the two types of content that you NEED to be creating to attract corporates and why you MUST remember that corporates aren’t robots and people need to feel a connection. And why you should never be afraid to show your personality when you create your content - even when creating for corporates.

This episode is full of valuable and practical tips from Jess that you can implement immediately to start creating content that converts and attracts .

I’d love to know what you think

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Jess and how her business has evolved (3:01)
  • What is a corporate and advantages of having a corporate revenue stream (6:01)
  • Why you should add a corporate revenue stream to your business (07:28)
  • Steps to take if you want to sell to corporates and how to find the low hanging fruit (13:41)
  • The two types of content that you can create to sell to corporates (19:45)
  • Types of proactive content that you can create (19:45)
  • How to use the two different types of content on different audience platforms (20:39)
  • The difference between proactive content and broadcast content (23:12)
  • Examples of different types of proactive content (24:07)
  • Examples of different types of broadcast content (24:42)
  • Why you need to make sure you have the right audience for your content (26:42)
  • Why you need to create content that makes corporates remember you (31:00)
  • Why you should create broadcast content that shows corporates your personality (38:05)
  • How to create content that can alert a corporate to a problem they might need to solve (44:37
  • How you can create content that starts discussions and demonstrates your expertise (46:42)

Resources

Connect with Jess on Instagram

Listen to Jess' podcast Selling to Corporate

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Instagram Engagement Playbook 

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Mar 16, 2020

Why not create a Power Hour: an online consultancy session, where people pay a one-off fee to pick your brain/get advice about a topic you have expertise in? 

In the short-term - where you may not be able to physically deliver in-person services due to the Coronavirus pandemic - it can help you continue to serve your ideal customers/clients.

In the longer-term, it can be a great way to generate additional income for business - without having to leave your desk/studio. 

It can also be a great way to deal with people who ask for help - but don’t seem to want to pay for your time. So the next time someone says: ‘I’d love to pick your brain about xxx,’ you can invite them to book a Power Hour. 

But how do you choose a topic for your Power Hour? What tech will you need to deliver it? And how much should you charge? 

That’s exactly what I’ll cover in this podcast episode - along with tips on how to promote your Power Hour. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

As with anything in your business, the more specific/niche you can be the better. So while you can offer a general Power Hour (where anyone can ask you anything about your expert topic) you’ll almost certainly get more take up if you hone in on a specific type of customer/client and/or a common problem your customers/clients experience. 

Here are some examples of Power Hours created by my current/former clients: 

So for example, Facebook ads expert Laura Moore has a power hour that focuses on increasing ad conversions.

Virtual assistant Catherine Gladywyn offers a power hour for VAs who are stuck on something in their business. 

Architectural technologist Jon Clayton has created a power hour for design and architecture

Amy Caiger has a Power Hour that focuses on helping business owners find their niche. 

If you have a product-based business, you can still create a Power Hour. You can either offer something that relates to the problem you solve. For example, I sell a Social Media Diary & Planner. Although I don’t currently do this, I could offer a content planning Power Hour for people who want help creating their content plan. I could offer these sessions to existing diary owners as an upsell.  Or I could open them up to anyone who needs help with content planning and offer the diary as an upsell at the end of a consultancy session. 

Or you could offer a Power Hour to other product-based businesses on how to do something specific that you are already doing successfully but they might be struggling with e.g. creating a marketing plan, setting up a shop on their website. 

 

How to deliver your Power Hour

You can use video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat ‘live’ with participants. And you can send them the recording afterwards in case they want to go over anything again. Zoom starts from £11.99 a month. 

Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans.

If you’re worried your clients will be overwhelmed by the tech, it’s a good idea to send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join). 

 

How to ensure your Power Hour is productive

To ensure the session is productive, I’d recommend you do the following: 

  • Create a dedicated page on your website for you Power Hour that includes information about the session and a link to book 
  • Use a tool like Calendly or Acuity Scheduling so clients can book straight into your diary 
  • Send a pre-call email on how to prepare for the session (including any information they might need to bring to the session) and an outline of how the call will be structured.. PLUS  instructions on how to use the video conferencing software from their phone/desktop. I’d recommend sending this information immediately after booking, then at least one reminder email before the call 
  • Send a follow-up email within 24 hours of the session, with a link to the recording, a short follow-up report with details of what was discussed and up to three key action points (one side of A4 should be plenty).  

These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, are delivered the link to join the call and reminders before the call. 

I include template/swipe files for these types of emails in my How To Turn Your Offline Services Into Online Offerings masterclass

If you’re worried that what you teach/coach can’t be delivered online, I’ve personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you. 

 

How to price your Power Hour 

It can be tempting to base your pricing on what others are charging in your industry. But this can lead to you vastly undercharging - or even overcharging - for your services. 

Your pricing should reflect the transformation you can create for your client - not how long it takes you to prepare and deliver the session. So if you can share information/advice/guidance that can save them tons of time, money and/or help them generate income in their business - because you’ve spent years honing your craft - your price should absolutely reflect that. 

I’ve generated over a million pounds in sales from the copy I’ve written for my website, sales pages, email marketing and social media. And the reason I’m able to create engaging content is because I spent the best part of 20 years writing and editing for national newspapers. PLUS I’ve invested huge amounts of time (and money) learning about copywriting - specifically for online business. This means I can look at a sales page, social media post or marketing email and immediately see what needs to be changed. Which is why I charge £500 + VAT for a Power Hour - not £50+ VAT.

That said, I haven’t always charged that fee. I started at around £99 + VAT and gradually scaled up as I got more experienced and gathered more testimonials. 

So start by thinking about the transformation you can create for someone and the impact that could have on their life/business.

It can help to spell out the return on investment for your clients. So for example, if I could give you some advice on your sales copy that would help 5x your investment, would you think £500 +VAT was expensive? Probably not. It’s all about how you frame it. 

But you do need to have the experience to match your pricing. You can’t charge £500 + VAT for your Power Hour just because someone else in your industry is doing it (well you can, but you may not make any sales).

So if you haven’t yet delivered any Power Hours it can be worth offering a number of discounted sessions so you can gather testimonials. I wouldn’t recommend offering them for free. People generally don’t value what they get for free. Which means they’re more likely to cancel/show up late to the session and less likely to implement your advice. Even a modest fee will ensure they have some skin in the game. 

 

How to promote your Power Hour

If you already have an email list - great.  Simply email your list, tell them about your Power Hour and (providing you’ve created the right offer for the right audience) you should get bookings. I’d also recommend doing some social media promotion too. If you have a blog/podcast/Youtube channel, it’s also worth sharing information about it there. 

If you don’t have an email list (or only have a small list) you’ll need to use proactive outreach. That means making a list of people you know (e.g. current/former clients) who might be interested in your offer. PLUS asking for recommendations/referrals from friends/colleagues. If you’re not sure how to get started with proactive outreach, the first module in my Build Your Online Audience programme focuses on exactly that topic (and includes email/message templates you can adapt for proactive outreach). 

Need help building your email list? Check out: https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/

I also have an email list building programme inside my Build Your Online Audience programme

Buy My Emergency Response Plan

Podcast shownotes

  • The context for this bonus podcast episode (01:44)
  • Find out about my Emergency Response Plan (4:32)
  • What is a power hour and how you can use it in your business (06:50)
  • Why power hours are great for getting rid of the tire kickers (8:37)
  • Why you should choose a niche topic for a power hour (09:04)
  • Examples of successful niche power hours (12:57)
  • How to create a power hour for a product-based business (14:11)
  • How you can use a power hour to upset and get future business (16:15)
  • How to use a power hour to decide if you want to work with someone (17:57)
  • How to deliver a power hour and apps you can use to deliver (19:30)
  • How to make sure your power hour is productive and take payment (22:10)
  • Tools you can use to make it easy to schedule a power hour in (23:04)
  • How to prepare people for the power hour (and why you need to) (24:54)
  • How to follow up a power hour and what you should include (27:10)
  • How to plan out a power hour call and manage expectations (29:29)
  • How to price a power hour and think of the transformation you offer (30:04)
  • Why you need good testimonials (and how to get them) (32:42)
  • How to promote a power hour (and what to do if you don’t get a response) (34:25)
  • How to promote a power hour if you don’t have an email list or audience (36:09)

Resources

Video Conferencing Software
Zoom
Go To Meeting
Team Viewer
Join Me
Google Hangouts
Meetme
Blue Jeans
Actuity
Calendly

Presenting software
Screenflow Mac
Thinkific
Teachable
Wistia
Vimeo
YouTube
Audacity
Soundcloud

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[375] How to get your first 1K email subscribers (podcast)
[378] How to use hashtags to build your online audience (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)

Bonus podcast

Get my  Instagram Engagement Playbook 

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Mar 13, 2020

Have you ever wondered how to grow a really engaged Facebook group? Where there is a real sense of community - and people genuinely engage? If you’d love some strategies for growing your own online community or you’re thinking of starting a Facebook group then this podcast with video and audio producer Steve Folland is a must-listen. 

Steve who is also the host of the Being Freelance podcast shares how he grew his online community and Facebook group from his own podcast. He explains how he started his Facebook group after growing his podcast audience and how he links the content in his Facebook group back to his podcast - even down to the questions that he asks when people join the group.

Steve explains how important it is that your Facebook group is genuine and why you have to show up and set the tone of the group with your own face and personality. Plus why you must create really good quality consistent content. He shares the strategies that he’s used to engage his community and grow his Facebook group. 

Find out why having a specific niche for his Facebook group has made his community really successful and buzzing.

Plus how Steve has used his Facebook group to increase his online presence and his podcast audience.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • How Steve started the Being Freelance podcast and then his Facebook group (2:11)
  • How Steve uses his podcast to get people to join his Facebook group (3:23)
  • Why you need to set the tone of a group for people to connect with you (7:48)
  • Why having a niche Facebook group helps with engagement and content (9:27)
  • How Steve creates a buzz and makes people feel part of the community (10:14)
  • Why you need to set out what you will genuinely use the group for at the outset (16:20)
  • How Steve set his group rules and the questions he asks when people join (18:13)
  • How Steve gets people involved and links the group back to the podcast (22:44)
  • How Steve repurposes content in the group to use on other platforms (24:14)
  • How Steve uses his podcast to drive people to his Facebook community (27:40)
  • Why your personality, consistency + content will help attract people to your group (30:11)
  • Why you should niche your Facebook community as much as possible (34:49)
  • How Steve’s Facebook group has enabled him to monetise his podcast (35:57)
  • How having an online community has helped Steve with his online business (39:19)

Resources

Steve's website Being Freelance

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Masterclass - How to turn your in-person services into online offerings

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[Bonus] How to turn your inperson services into online offerings (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

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