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Build Your Online Audience

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857 Or on your favourite podcast app here:  https://courageous-content.captivate.fm/
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Now displaying: January, 2021
Jan 29, 2021

Are you using Instagram Reels as part of your Instagram strategy?

Maybe you’ve been thinking about creating Instagram Reels but you need some creative inspiration? Or perhaps you’ve no idea what to make your Instagram Reels about?

In this podcast episode, I explain how to get started with Instagram Reels and why Reels are a powerful way to stand out from the crowd on Instagram and create relatable content that gets people into your DMs - fast.

Discover my time-saving hacks (using Instagram Reels and TikTok together) and the four types of content that really FLY on Instagram Reels (and how to keep people coming back for more). Plus you’ll get my 15 second Instagram Reels template.

And the ONE thing I did that exploded my video content.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • About my Instagram Sucess Academy (00:37)
  • What are Instagram Reels? (04:57)
  • Why video is a good way to connect with your audience (07:34)
  • How to get started on Instagram Reels (09:22)
  • The ideal length for an Instagram Reel (011:18)
  • Why TikTok is great for recording Instagram Reels (11:42)
  • How to think about your content strategy for Instagram Reels (12:56)
  • Why you will need to experiment with your content (15:51)
  • Why you’re not too old for TikTok (17:29)
  • Signs that your content is hitting the mark (19:06)
  • How I created content that really hit the mark (21:14)
  • Why your content needs to be really specific and niche (23:37)
  • Why you might be making a mistake with your content (25:00)
  • How to think about content for a product-based business (25:35)
  • Why you have to think about your customers and their problems (30:15)
  • Types of content that work well on Instagram Reels Tips and tricks (30:50)
  • Why relatable content is really powerful (32:50)
  • Janet’s Instagram Reel challenge (34:09)
  • My 15-second template for an Instagram Reel (34:32)
  • Why you should avoid selling on Instagram Reels (36:01)
  • How to get people to come back for more (36:39)
  • What to do if you’re too nervous to show your face (38:14)

Resources

Join my Instagram Success Academy

Buy my 2021 Social Media Diary & Planner

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[392] How to get more engagement on Instagram (podcast)
[408] 11 Instagram Story ideas to help you make more sales (podcast)
[415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jan 22, 2021

What’s this new social media app Clubhouse everyone’s talking about? And how can you use it to build your online audience? 

In this podcast episode, I share how this audio-only app can be a powerful way to build your online audience and how you can use it to build your authority and your network.

You’ll learn how to get started with Clubhouse (if you haven’t already). PLUS how the exclusive invite system works. 

I also share what I like about Clubhouse and what I’ve discovered (so far) about the best strategies you can use to build your online audience (yep - even if you have a product-based business).

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

 

  • About my Instagram Success Academy (01:30)
  • What is the Clubhouse app and how does it work (04:08)
  • How to find the topics that you’re interested in on Clubhouse (06:33)
  • How to get an invite for Clubhouse (07:25)
  • How to start a Clubhouse broadcast and promote it to your audience (09:45)
  • The best way to get started and show up on Clubhouse (10:33)
  • How to get used to speaking on audio on Clubhouse (14:08)
  • What I like about Clubhouse (14:40)
  • Why Clubhouse is good for building your authority and your network (16:13)
  • Disadvantages of the Clubhouse app (16:48)
  • How to use Clubhouse to build an online audience (18:35)
  • How to choose people to collaborate with on Clubhouse (22:15)
  • Why you should niche your conversation topics on Clubhouse (23:15)
  • Come and join me on Clubhouse this Friday to talk about this episode (24:59)
  • Why you need to be giving and helpful and not just sell (25:47)
  • How to use Clubhouse if you have a product-based business (26:51)

Resources

Find out more about my  Instagram Success Academy here
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[373] How to get more followers on any social media platform (podcast)
[379] How to grow your Instagram followers by 1K in 30 days (podcast)
[415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)
[438] Five things you must stop doing if you want to build your online audience in 2021 (podcast)

 

Connect with me on Twitter, Instagram Facebook and LinkedIn

Jan 15, 2021

Want to know the secret to launching a successful online course or membership site?

In this special podcast episode, I’m sharing a game-changing lesson from my Build Your Online Audience Programme which has helped some of my clients generate thousands of pounds in revenue.

You’ll learn the steps you need to take to launch an online course or membership (some of which might surprise you).

PLUS how long it will take to build the audience of the size you need to launch a profitable online course or membership .

You'll find out how spending too much time on the wrong activities can hold you up (and what those activities are).

There’s also tons of ideas on how to generate income in your business FAST (even if you haven’t built your online audience yet).

Want to know more about my Build Your Online Audience Programme? Head to the links in the show notes below.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About the science of audience building (04:12)
  • Why your audience need to get to know you before they buy (08:50)
  • How long it takes to build your audience for an online course/membership (13:01)
  • Why you need a bigger audience than you might think (15:57)
  • What I didn’t realise about audience building when I started out (17:35)
  • Why your course/membership launch flopped (18:15)
  • How to make money in your business  - even if you haven’t built an audience yet (20:12)
  • The three online audiences you need to build to sell online courses/memberships (22:17)
  • Why you might be spending too much time on the wrong audience (23:33)
  • How long it takes someone to trust you enough buy from you (24:37)
  • Your mindset - and how it can holdiyou back from building your audience (26:04)
  • How to reach out to the people who are most likely to buy from you (28:14)
  • How to work out your hot, warm and cold leads (28:51)
  • Why you shouldn’t be afraid to go for the 'no' (35:20)
  • How to get more leads and opportunities from existing clients/customers (36:33)

Resources

Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[418] How long does it take to create an online course (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast)
[427] How to make more money teaching online (and how to do it really well) (podcast)
[438] Five things you must stop doing to build your online audience in 2021 (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Resources

Join my masterclass LINK
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)

[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[418] How long does it take to create an online course (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast)
[427] How to make more money teaching online (and how to do it really well) (podcast)
[438] Five things you must stop doing to build your online audience in 2021 (podcast)

 

Connect with me on Twitter, Instagram Facebook and LinkedIn

Jan 8, 2021

Do you struggle to make the time to create content for your business?

Would you love to start each month knowing you’ve nailed ALL your content for the month ahead?

If that sounds good then you’ll love this podcast episode with systems expert and host of Systems Saved Me podcast Jordan Gill.

Jordan explains how to create a content batching week - so whether you have a podcast, YouTube channel or regular blog post you can get your content creation wrapped up FAST - and avoid the time sink of creating content in dribs and drabs.

Discover why you need to stop squeezing your content creation in between other work tasks and why carving out some time to intentionally create your content, will REALLY take your content to another level (as well as saving you time and brain space).

Find out Jordan’s own systems and processes for batching her podcast episodes and how to make sure you stay on track and get in the right headspace to do it.

And if you can’t manage a whole week of content batching Jordan’s got some tips that will help you batch on a smaller scale.

PLUS why batching content and using systems will make sure you show up as your best self in your content (and REALLY help you build your online audience).

There’s so much value in this podcast episode with Jordan Gill and I d love to know if it’s inspired you to try a content batching week.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • About my Masterclass How to create a launch plan (03:30)
  • About Jordan Gill and how she helps business owners (06:05)
  • How to create a content batching week for any type of content (08:32)
  • Why batching content will help you do your best work (10:22)
  • How Jordan gets in the right headspace to create content (10:57)
  • What to do if you’ve batched your content ahead of time and things change (13:30)
  • How to batch content and stay relevant if you create timely content (15:11)
  • Why you should have some backup content in case you need to be flexible (17:45)
  • Why you need to give yourself time to get your processes streamlined (20:27)
  • How Jordan has set up her podcast batching processes  (21:09)
  • How to make sure you stick to your systems even if others don’t (22:38)
  • How Jordan would structure a week of creating podcast content (24:15)
  • How Jordan manages her podcast guest onboarding and content curation (25:24)
  • How Jordan chooses the content that she’s going to create (27:42)
  • How batching content will help you show up as your best self for your audience (29:50)
  • What to do if you can’t manage a whole week of content creation (31:55)
  • How to get to grips with creating systems if you’re not a natural (34:24)
  • Why systems are so great and worth investing the time to get right  (37:20)

Resources

Tools that Jordan uses:

ClickUp
Airtable

Jordan's podcast: Systems Saved Me
Jordan Gill: website
Jordan Gill: Instagram

Join my masterclass How to create a lunch plan
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

[411] How to become the Number one choice in your industry with Jen Hall (podcast)
[438] Five things you must stop doing to build your online audience in 2021 (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

Jan 1, 2021

Do you want to BUILD your online audience in 2021?

Maybe you've spent tons of money looking for the right course to help you do this?

Listen to this podcast episode and find out why chasing the latest shiny object could be delaying you from growing your online audience.

You'll learn the five things that you MUST stop doing right now if you want to build your online audience.

Find out why spreading yourself too thin is holding you back from building an online audience and why you need to set realistic goals from day one.

Discover why having a niche will make it SO much easier to build an online audience (despite what you might think).

Plus why you need to build authority to build an online audience and why can't expect to rock up online and be an overnight success.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • About this podcast episode (01:37)
  • Why you need to stop looking for the magic silver bullet (01:58)
  • Why you should focus on just one thing and not be everywhere (03:53)
  • Why you should focus on just ONE platform to grow an audience on (04:55)
  • Why you need to publish regular consistent content (05:55)
  • Throwback to one of my earlier podcast episodes (07:33)
  • Why you have to give yourself time to get it right (08:28)
  • Why you need to be a specialist and not a generalist  (11:54)
  • Why niching can make content creation easier (15:37)
  • Why you should stop thinking so big (16:13)
  • Why you need numbers on your email list to sell more (18:02)
  • Why you need to start off with realistic goals (19:20)
  • Why you need to build your authority before you sell (21:41)
  • Why you need to have realistic targets for building your audience (23:17)
  • Why it can take a year to build an online audience (23:45)
  • Why you have to give yourself a chance to build an online audience (24:25)
  • About my Build Your Online Audience programme (25:03)

Resources

Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[411] How to become the Number one choice in your industry with Jen Hall (podcast)
[434] How to set your prices and why it’s an audience issue with Sally Farrant (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

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