Ever wondered how some people just nail it on social media or their facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?
In my latest podcast I interview copywriter Jo Watson who describes herself as an editor and 'writer of stuff'. She explains how to show your personality in your writing and why you need to make people really feel something when you write. Even if they disagree with you.
Jo is well-known on LinkedIn for her slightly sweary 'tell it like it is' approach and her personality is well reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won't forget about you (even if you go on holiday for a week!)
Jo also explains how you can show your authority and views even if you don't feel confident enough to actually post on social media. Jo doesn't have a social media strategy - and believes very much in showing up and being present, being yourself and explaining it as you would to a friend at the pub.
Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just your VA that can do it) and why it's really important to look at the return on investment that it will bring to your business.
I'd love to know what you think. I hope you enjoy the episode.
Podcast shownotes
Connect with Jo on LinkedIn
Jo's website
[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast0
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Preorder your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn