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The Janet Murray Show - Love Marketing, Make Money

Janet Murray - create a buzz around your business.
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The Janet Murray Show - Love Marketing, Make Money
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Now displaying: February, 2020
Feb 28, 2020

Would you love to know how to use IGTV to build your followers on Instagram? Or maybe you’re thinking IGTV is a bit too techy and you don’t think it’s right for your business and you haven’t quite got round to using it yet?

If you’re feeling a bit mystified about IGTV and you’d love to know how IGTV can help build your Instagram audience - then this podcast episode with Instagram specialist Helen Perry is a must-listen. Helen shares tons of really practical advice on how to use IGTV, build your audience on IGTV and how she’s successfully used IGTV to generate leads in her business.

Helen explains how to be fearless when it comes to creating and filming your videos. And why you shouldn’t let perfectionism hold you back (in fact imperfection can make a stronger connection with your audience).

If you’re worried it’s all bit complicated for you Helen explains how to set up your IGTV channel, how to post to the Instagram grid, the types of content that work well on IGTV and how long your videos should be. Helen explains about posting your IGTV video and what to consider about the aesthetics of your IGTV video in your Instagram grid.

PLUS why you don’t need any fancy equipment to create your IGTV videos.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Helen and her background and how she became an Instagram specialist (2:22)
  • The content you can create for different parts of the Instagram platform (5:55)
  • How to get IGTV on your account and what to use it for (8:48)
  • Why IGTV is easier to use and quicker to get started with than YouTube (11:47)
  • Tools to create IGTV videos and why you should use captions (14:49)
  • Why you don’t need any fancy kit to make IGTV videos (16:00)
  • Why your video doesn’t need to be perfect (and why imperfection is good) (18:26)
  • How creating IGTV video has helped Helen grow her Instagram followers (19:49)
  • How Helen’s content marketing on IGTV has led to enquiries for work (22:29)
  • Why you need to be consistent with IGTV and videos don’t need to be long (27:02)
  • Why you should post a small valuable specific tip on IGTV (29:00)
  • How to get inspiration for IGTV content if you don't know what to post (30:38)
  • How to create IGTV content for product-based businesses (32:45)
  • Where to post IGTV video and what aesthetics you need to consider (38:12)
  • Optimum posting times for IGTV and why you should share in the first 24 hours (40:33)
  • How to deal with negative comments on Instagram (43:15)

Resources

Helen's website notaboutthekids
Helen's Instagram @notaboutthekids

Rode Microphone

For editing your IGTV - Inshot
For designing your IGTV video - A design kit

[388] How much content should you give away for free (podcast)

Get Janet's  Instagram Engagement Playbook 

Other podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Feb 21, 2020

Do you struggle to plan and create content because you only sell one product or service?

Or perhaps you just feel like your content gets repetitive at times. You’d love to find new ways of talking about the products or services you sell.

If this sounds like you, you’ll love this podcast episode.

In it, I share practical tips and tactics that will help you plan and create content about ONE product or service - even if it’s the only thing you sell. 

I’ll show you how to create ‘peak points’ in your business that allow you to create fresh ‘buzz’ about your product or service.  Plus How you can find and identify less obvious 'peak points' in your business or industry by understanding your customer or clients pain points.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • What inspired me to create this podcast episode (3:32)
  • How to create a yearly content plan for your business (and what might be holding you back)  (4:26)
  • Why you can’t sell the same product or service the same way all year round (7:06)
  • Why you need to be constantly relaunching your same product or service (9:29)
  • How to create content and peak points around different stages of the buying process (15:40)
  • Finding natural peak points examples by different industries (17:01)
  • How to find your business’ natural peak points for sales (22:08)
  • How to find the natural peak points in your industry (23:01)
  • How to find the less obvious peak points by thinking about your customer's pain points (26:19)
  • How to use awareness days to create peak points in your business (27:35)
  • How to create artificial peak points in your business (32:28)
  • How to think creatively about peak points for a product-based business (34:49)

Resources

Get my Instagram Engagement Playbook 

Instagram @JanMurrayUK

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[355] How to create and launch your own planner (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Feb 14, 2020

Do you ever find yourself stuck on what to post on Instagram, whether it’s on your Instagram grid or Instagram Stories or IGTV?

Or maybe you’re just not getting ANY engagement on your Instagram posts and you’d love to get more eyes on your content and get more likes, comments and shares?

Then you’ll love this podcast where I share the six types of content that are guaranteed to get you engagement on Instagram. I’ll explain exactly what the types of content are and how you can use them to get more engagement on Instagram

Plus how to save time by using other peoples content to grow your Instagram account and how you can create content that builds connections and relationships (and why it doesn’t have to be business-related)

I’d love to know what you think. If you'd love more help with your  Instagram engagement, then try my Instagram Engagement Playbook

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • How to create content that educates people on Instagram (2:25)
  • Examples of content that educates for a product based Instagram account (3:32)
  • How to find and create original inspiring content on Instagram (and why you need to experiment) (7:06)
  • How to use curated content on your Instagram account (and why you should) (9:37)
  • When to use caution when sharing other peoples content on Instagram (12:30)
  • How to repurpose other people's Instagram quotes (and how to credit) (13:45)
  • Examples of Inspiring Instagram accounts to follow (15:07)
  • How to create entertaining content on Instagram and why it should be relatable (17:25)
  • How to build relationships on Instagram by creating content that celebrates (18:32)
  • How to use Instagram (especially Instagram Stories) to create discussion content  (21:06)
  • Why discussion content is great for building business relationships (22:37)
  • Why you must create sales content on Instagram (and how to do it) (23:10)
  • About my Instagram Engagement Playbook (28:11)

Resources

Get my Instagram Engagement Playbook 

Instagram @JanMurrayUK

TheOttoHouse

NotAboutTheKids

h.e.l.e.n.m.a.r.i.e.

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[387] How to create more content in less time with Amy Woods (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Feb 7, 2020

Do you ever get stuck when you're writing social media captions or maybe you find the ones that you write just aren't engaging enough for your audience?

Well, if any of that resonates with you, you're going to love this podcast episode because I talk about how to write more engaging social media captions.

I explain why you need to write as you speak and how to figure out your unique brand voice. I share with you five tips for creating your own really engaging social media posts. And the three types of caption that you can create to get engagement from your audience - and you can use them on your social media posts straight away.

Plus I explain how I create those tiny moments of drama in my social media posts. I share tons of examples of the captions that I create on my own platforms including my Instagram posts (and why it doesn’t take as much time as you’d think).

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

Podcast shownotes

 

  • About this podcast (5:27)
  • Why you should write as you speak and how to figure out your brand voice (5:50)
  • Why you need to work out your unique brand voice (10:50)
  • Why keeping your captions as short as they can be will have the most impact (11:50)
  • How to make sure people engage with you by having a call to action (CTA) on every caption (14:30)
  • How to make sure you don’t lose your audience by taking them straight to the drama (16:50)
  • Why you should keep your captions to just one story (19:15)
  • How to layout your captions and make them easy for people to read (20:25)
  • How to create a call to action caption and when to use it (21:17)
  • How to create an explainer caption and how to use it with an image (24:22)
  • How to create a story caption and why it should be compelling rather than lengthy (28:05)
  • How to make your story post memorable and why it should create a single takeaway for your reader (30:39)
  • How to increase your engagement by creating relatable tiny moments  (33:34)

Resources

Instagram @JanMurrayUK

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[381] How to use awareness days to create content for your business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[387] How to create more content in less time with Amy Woods (podcast)
[390] How to stop overthinking your content (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

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