Find out what to expect from Janet's new podcast in this super short trailer.
Listen on Apple Podcasts
Or your favourite podcast app.
And don't forget to download, subscribe rate and review - those reviews are SO important!
THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP.
https://courageous-content.captivate.fm/
Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?
If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.
Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt).
You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure.
This is the final episode of The Build Your Online Audience podcast.
Join the waiting list for my NEW podcast (launching in May 2021) here.
Natalie's website and podcast
Natalie’s Instagram
Natalie’s book Suck It Up Princess
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Build Your Online Audience programme
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
[009] How to build a memorable brand with Natalie Sisson (podcast)
[418] How long does it take to create an online course (podcast)
[426] The ultimate course launch checklist (podcast)
[440] The secret to a successful online course or membership launch (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT.
I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too.
Listen to this quick podcast to find out how to get the link to register to join us.
Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle.
There's everything you need to get your podcast up and running.
See you there!
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Have you ever wondered what would happen to your content if you needed to take time out of your business?
Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work?
If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important.
In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to).
You’ll learn why planning for the good times (a sudden spike in sales, for example) is just as important as planning for a crisis.
PLUS what to include in your contingency planning. And why this topic is important - even if you’re a solopreneur.
Diane's website and podcast
Diane's Instagram
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Build Your Online Audience programme
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[439] How to create a content batching week with Jordan Gill (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
In this episode, I explain why I’m ending this podcast in two episodes time (episode 450).
I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together).
If you’re a regular listener to the show, THANK YOU so much for your support.
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[315] How to create a brand statement and why you need to with Nicole J Smith (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[400] How to build a large audience for your blog, vlog or podcast or (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products.
In this podcast episode (which you can also read as a blog), I share my tips on how to generate a semi-passive income from selling a planner or journal.
You’ll find out:
There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person.
For example, my Social Media Diary & Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track.
Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress.
A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event.
2. Pick a niche for your planner
Don’t be put off if there are already planners on sale in your industry/space.
It is possible to niche down within your industry
For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour - will not only help you stand out, it will also increase your sales.
For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches.
There are lots of possibilities to niche down within your industry. Even if it seems like there are lots of planners already on the market.
You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer.
The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations.
If this is the case, you have a number of options:
There may be someone else out there who sells a similar planner/journal to the one you want to create. Someone who has an established audience e.g. a YouTube channel, book and/or large social media following.
So why would someone choose to buy from you?
I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to sell your planner (at least in the numbers you would like).
The best way to build authority is to publish content that answers your ideal customers’ questions - ideally on your website.That way, when your ideal clients are searching online for answers to their questions, they’ll end up on your website.
I publish regular blogs/podcasts on content planning/creation throughout the year. This helps me and my planner get ‘found’ more easily in Google.
If you approach your planner business with realistic expectations, you can only build from there. This is one of the things we cover in my How To Launch Your Own Planner masterclass.
We do some calculations to see what your audience size is and what you can expect to sell. Then you can decide if you want to launch now or do a small print run. It can cost more to do a small print run, but you can learn and build from there.
I’ve got a podcast episode all about how much it costs to launch a planner that will help you understand how many you’ll need to sell.
The great thing about creating a planner/journal is that you can create information products (e.g. online courses/digital downloads) to go alongside it.
You don’t need to launch one now (in fact, it’s best to keep things simple and start with your planner/journal). But if you can see the potential to create an information product to go alongside your diary, you’ll be able to generate more revenue.
Since I launched my Social Media Diary & Planner five years ago, I’ve launched a content planning membership programme to support people with using the diary throughout the year. This is £149 (compared to £39 for the diary) and around 25% of diary owners now opt to buy the planning club as well as the diary.
Do also consider how your planner/journal might fit into the rest of your sales funnel. A planner/journal can often be an ‘entry level’ product which can lead to an upsell for a higher ticket offer.
If you’re serious about launching a planner or journal for your industry, join my How To Launch A Planner Masterclass. I go into greater depth about the steps you need to take to launch a successful planner or journal. And it includes all the checklists and templates you need.
Plus, what you need to do before you go to a printer.
You can join the masterclass here.
Join my How to launch your own planner masterclass
Join my Instagram Success Academy
Join my Build Your Online Audience programme
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)[220] How to create a planner or journal for your industry (podcast)
[355] How to create and launch your own planner (podcast)
[414] How much does it cost to launch your own planner (podcast)
[422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Did you know that just one in three podcast hosts are women?
And just 21% of chart-topping podcast hosts are female?
Even though almost as many women listen to podcasts as men.
So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche?
This special podcast episode - published to mark International Women’s Day 2021 - aims to inspire more women to get their voices heard.
You’ll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast.
Even if starting a podcast isn’t on your radar, there is so much to inspire you in this episode to get your voice out there.
Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill.
Charlotte Foster Turn up the volume on your voice
Anna Parker Naples Podcast with impact
Ant McGinley Pods up North
Avni Gohil Virtuelicious
Descript - transcribe and edit audio
Audacity - for recording and editing
Searchie - for transcripts
Otter - for recording and transcripts
Zoom for recording your podcast
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[446] How to pitch yourself as a podcast guest (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[383] How to get your podcast live in 60 days (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[253] How to land a guest appearance on podcasts with Nicole Holland (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Being a guest on other peoples’ podcasts is a great way to build your audience - and your authority.
But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what’s the best way to pitch yourself as a podcast guest?
And how can you make sure your pitch stands out from the rest? In this podcast episode, you’ll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a ‘yes’ from the host.
You’ll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch.
Why Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast.
It’s much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week.
It’s also a great way to build trust quickly.
There’s something about being in someone’s earbuds that’s much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services.
And the best thing is, every time you appear on someone else’s podcast, you’re getting in front of a brand new audience - an audience you haven’t had to build yourself.
So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time.
But before you get too excited…let’s back up a bit.
Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough.
So how do you write a pitch for a podcast host that really stands out? Read on and find out.
And why not check out my YouTube video about pitching yourself as a podcast guest as well:-
As a podcast host, this is what I’m looking for in a guest:
Sadly, most of the pitches I get are focused on what the person doing the pitching hopes to get out of the interview rather than how they can help my audience.
In many cases, it’s clear they haven’t even listened to the show (or even scrolled through previous episode titles) to get a feel for the kind of content I offer.
I think my experience is pretty typical - which is why I say 'no' to most pitches I receive. If you can focus on how you can help the podcast host - rather than yourself - you'll have a much better chance of getting a 'yes'.
Most podcast hosts are actively looking for great content, so label the subject line of your email and they’re far more likely to pay attention.
A concise subject header that summarises your story (ideally in ten words or less) is far more likely to get a podcast host’s attention. Resist the temptation to use puns or clever wordplay though; an obscure headline that doesn’t mean anything may get ignored.
If you’re pitching an interview about how to get more conversions from a Facebook Ad, how to recover from postnatal depression or how to wear beige in winter...that’s exactly what you should say.
If you’re pitching cold, it’s a good idea to 'introduce' yourself (a slightly different approach to pitching to journalists). But do keep it brief - or you could lose the podcast host’s attention before you’ve even got started.
Most of the pitches I get are from people who either haven’t listened to my podcast and/or haven’t given any thought to the kind of content I generally run. Say something that shows you’ve taken the time and trouble to actually listen to the podcast, and you’ll stand out a mile.
Many of the pitches I receive offer a series of vague topics the interviewee might cover. When what I’m really looking for is a killer episode idea. And I’m literally looking for a title that will fit right in with previous titles on my podcast app.
If you want to increase your chances of getting a ‘yes’, you need to show how you can help them grow their audience - by promoting the podcast interview to yours. So do include any relevant stats, like the size of your email list and numbers of social media followers.
But don’t let not having a big email list or social media following put you off; personally, I’d rather get in front of 500 people who are exactly the kind of people I love to work than 50,000 people who ‘sort of’ fit. So if you target the right kind of content at the right kind of people, you can usually make a strong case – as long as you’re focused on how you can help the podcast host rather than yourself.
Although I have a decent-sized email list (around 15k at the time of writing) it's tiny compared to some of the big podcast hosts I've pitched to. But that's still a significant number of people - and I have specialist knowledge and experience - which makes me a valuable podcast guest. 'Selling' this in my pitches has helped me get on some pretty Big Deal podcasts.
If you’re just starting out and your email list is small (or non-existent), focus on the value of the content you can offer.
If you’ve contributed guest content elsewhere, do mention it in your pitch. Seeing that others value your content - particularly well-established podcasters - should provide reassurance that you know what you’re talking about.
For most podcast hosts, the interview is the enjoyable bit. Chasing people up for photos, biogs and social media handles can be a pain. So make it as easy for them as possible by providing all of that info in your pitch.
Getting half an hour or longer on a call with someone you admire - or would love to work with in the future - is a great opportunity to start building a business relationship. I’ve kept in contact with many of the people I’ve interviewed for my podcast - and many who’ve interviewed me for theirs, including Chris Ducker, Natalie Sisson and Amanda Cook.
So when your interview goes live, don’t forget to email the host to thank them for the interview...and get out there and promote it. Email your list, share it on all your social media networks and keep on doing it (I’m still sharing podcast interviews I did years ago on social media now).
Remember you haven’t just given a podcast interview - you’ve co-created a piece of evergreen content - which is hugely valuable.
You might also enjoy: how to use guest content to grow your audience.
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[424] How to build an audience on YouTube with Justin Brown (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[383] How to get your podcast live in 60 days (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[253] How to land a guest appearance on podcasts with Nicole Holland (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Self-publishing your own book is a great way to build your online audience - and your authority.
But how do you get started? How much does it cost? And should you do it all yourself - or use a print-on-demand service like Amazon, IngramSpark or Bookbaby.
If you’ve been asking yourself these questions (and more) then you’ll love this podcast episode with publishing expert and bestselling Indie author Sacha Black.
Sacha shares every single step you need to take on your self-publishing journey - from coming up with a killer idea for a non-fiction book - to publication to promotion.
You’ll also learn how to promote your book (with or without an online audience) and some killer tips to avoid the stress of a one-star review.
PLUS the one thing you must avoid when you launch.
Vellum for formatting on Mac
BookBaby for publishing
Kobo for publishing
Barnes and Noble for publishing
Overdrive for publishing
Reedsy for editing
Draft2Digital online publishing
Ingram Spark print on demand
Bookbub for distribution
Mastering Amazon Descriptions by Brian Meeks
How to write a sizzling synopsis by Bryan Cohen
The Rebel Author Podcast Sacha Black
Sacha's published books
Sacha Black Instagram
Sacha Black website
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[408] 11 Instagram Story ideas to help you make more sales (podcast)
[411] How to become the go-to person in your industry with Jen Hall (podcast)
[414] How much does it cost to launch your own planner? (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you.
But how much personal information should you share on your social media and other content platforms?
What is ‘ok’ to share and what should be kept private?
And what is the difference between sharing and oversharing?
If you’ve ever asked yourself any of these questions, you’ll love this podcast episode on how much personal information you should share on social media (and other content platforms).
If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified).
I also share practical tips on how to decide what to share and what to keep private.
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] How I discovered my ADHD Superpower (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[392] How to get more engagement on Instagram (podcast)
[408] 11 Instagram Story ideas to help you make more sales (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Ever find yourself wondering how some business owners manage to get tons of engagement (and sales) from the content their share on social media?
Then you’ll love this podcast episode with Dawn Bradley - who teaches hair stylists how to build a six-figure business (having done exactly that herself).
Dawn explains how to create content that really gets under the skin of your ideal customers/clients and keeps them coming back for more.
PLUS how to get comfortable with sharing content on more personal topics (and why you should). And why you must stop trying to appeal to everyone (because you’ll end up appealing to no one).
This episode is packed full of tips, strategies and ideas - regardless of what type of business you have.
Join my Instagram Success Academy
Buy my 2021 Social Media Diary & Planner
Other useful podcasts
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[392] How to get more engagement on Instagram (podcast)
[408] 11 Instagram Story ideas to help you make more sales (podcast)
[415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Are you using Instagram Reels as part of your Instagram strategy?
Maybe you’ve been thinking about creating Instagram Reels but you need some creative inspiration? Or perhaps you’ve no idea what to make your Instagram Reels about?
In this podcast episode, I explain how to get started with Instagram Reels and why Reels are a powerful way to stand out from the crowd on Instagram and create relatable content that gets people into your DMs - fast.
Discover my time-saving hacks (using Instagram Reels and TikTok together) and the four types of content that really FLY on Instagram Reels (and how to keep people coming back for more). Plus you’ll get my 15 second Instagram Reels template.
And the ONE thing I did that exploded my video content.
Join my Instagram Success Academy
Buy my 2021 Social Media Diary & Planner
Other useful podcasts
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[392] How to get more engagement on Instagram (podcast)
[408] 11 Instagram Story ideas to help you make more sales (podcast)
[415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
What’s this new social media app Clubhouse everyone’s talking about? And how can you use it to build your online audience?
In this podcast episode, I share how this audio-only app can be a powerful way to build your online audience and how you can use it to build your authority and your network.
You’ll learn how to get started with Clubhouse (if you haven’t already). PLUS how the exclusive invite system works.
I also share what I like about Clubhouse and what I’ve discovered (so far) about the best strategies you can use to build your online audience (yep - even if you have a product-based business).
Find out more about my Instagram Success Academy here
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[373] How to get more followers on any social media platform (podcast)
[379] How to grow your Instagram followers by 1K in 30 days (podcast)
[415] How to use TikTok to build your online audience with Sam Bearfoot (podcast)
[438] Five things you must stop doing if you want to build your online audience in 2021 (podcast)
Want to know the secret to launching a successful online course or membership site?
In this special podcast episode, I’m sharing a game-changing lesson from my Build Your Online Audience Programme which has helped some of my clients generate thousands of pounds in revenue.
You’ll learn the steps you need to take to launch an online course or membership (some of which might surprise you).
PLUS how long it will take to build the audience of the size you need to launch a profitable online course or membership .
You'll find out how spending too much time on the wrong activities can hold you up (and what those activities are).
There’s also tons of ideas on how to generate income in your business FAST (even if you haven’t built your online audience yet).
Want to know more about my Build Your Online Audience Programme? Head to the links in the show notes below.
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme
Other useful podcasts
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[418] How long does it take to create an online course (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast)
[427] How to make more money teaching online (and how to do it really well) (podcast)
[438] Five things you must stop doing to build your online audience in 2021 (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Join my masterclass LINK
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[418] How long does it take to create an online course (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast)
[427] How to make more money teaching online (and how to do it really well) (podcast)
[438] Five things you must stop doing to build your online audience in 2021 (podcast)
Do you struggle to make the time to create content for your business?
Would you love to start each month knowing you’ve nailed ALL your content for the month ahead?
If that sounds good then you’ll love this podcast episode with systems expert and host of Systems Saved Me podcast Jordan Gill.
Jordan explains how to create a content batching week - so whether you have a podcast, YouTube channel or regular blog post you can get your content creation wrapped up FAST - and avoid the time sink of creating content in dribs and drabs.
Discover why you need to stop squeezing your content creation in between other work tasks and why carving out some time to intentionally create your content, will REALLY take your content to another level (as well as saving you time and brain space).
Find out Jordan’s own systems and processes for batching her podcast episodes and how to make sure you stay on track and get in the right headspace to do it.
And if you can’t manage a whole week of content batching Jordan’s got some tips that will help you batch on a smaller scale.
PLUS why batching content and using systems will make sure you show up as your best self in your content (and REALLY help you build your online audience).
There’s so much value in this podcast episode with Jordan Gill and I d love to know if it’s inspired you to try a content batching week.
Tools that Jordan uses:
ClickUp
Airtable
Jordan's podcast: Systems Saved Me
Jordan Gill: website
Jordan Gill: Instagram
Join my masterclass How to create a lunch plan
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
[411] How to become the Number one choice in your industry with Jen Hall (podcast)
[438] Five things you must stop doing to build your online audience in 2021 (podcast)
Do you want to BUILD your online audience in 2021?
Maybe you've spent tons of money looking for the right course to help you do this?
Listen to this podcast episode and find out why chasing the latest shiny object could be delaying you from growing your online audience.
You'll learn the five things that you MUST stop doing right now if you want to build your online audience.
Find out why spreading yourself too thin is holding you back from building an online audience and why you need to set realistic goals from day one.
Discover why having a niche will make it SO much easier to build an online audience (despite what you might think).
Plus why you need to build authority to build an online audience and why can't expect to rock up online and be an overnight success.
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[411] How to become the Number one choice in your industry with Jen Hall (podcast)
[434] How to set your prices and why it’s an audience issue with Sally Farrant (podcast)
Need to create a content plan for 2021 but not sure where to start?
Create your 2021 content plan with my easy-to-follow plan - in just a few hours (or less)
This four step plan will take the overwhelm out of content planning - and get you all set for 2021.
Write down 3-5 important things you will be doing in your business in each quarter e.g. launching a new product/service, attending or speaking at an event, hosting an event/special promotion.
Once you have an overview of your year, you can create your quarterly content plan. If you have one, you’ll find the Q1 quarterly planning template on page 9 of your 2021 Social Media Diary & Planner.
How to create your quarterly plan:
Listen to this podcast to learn more about how to use awareness days to generate content ideas for your business.
Simply by doing these three things, you can create a quarterly plan (i.e. 12 weeks of content ideas) in a very short space of time.
Depending on your personal preference, you might decide your quarterly plan can double up as your monthly plan (adding new ideas as you go).
But you might prefer to sit down once a month and create a specific plan for the following month (using the content from your quarterly plan as a starting point).
It’s up to you.
If you have a copy of my 2021 Social Media Diary & Planner, you will also have a planning template where you can map out what you’re going to post on each content platform each day (the first is on page 14). If you don't, you can
So now you’re ready to create your 2021 content plan. Good luck!
Join my 2021Sorted Club
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
How to create 30 days of content in 30 minutes (podcast)
How to create engaging content if you only sell one product/service (podcast)
How to create a content plan you can actually stick to (podcast)
Do you struggle to stick to a content plan for your business? Perhaps you find it hard to be consistent week in and week out?
Maybe you start with great intentions every year and then before you know it you’ve missed a week and you’ve fallen off the wagon and you’re struggling to show up again?
If any of that resonates with you then you’re going to love this podcast episode with performance and mindset coach Osmaan Sharif. We’re digging deep into how your mindset might be holding you back from sticking to your content plan.
Discover practical tips and advice about how to make 2021 your best year yet for content planning and make sure you’re not getting in your own way.
Find out why your content plan doesn’t begin with your business goals but with you. And why understanding your values and personality is key to a successful content plan.
PLUS what will happen to your content plan if your motivation and values get too far out of synch.
Osmaan Sharif’s Rapid Transformation website
Join my 2021Sorted Club
Find out more about the private podcast stream
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
[434] How to set your prices and why it’s an audience issue with Sally Farrant (podcast)
[435] What’s the difference between marketing a product and a service (podcast)
Thinking about joining my Build Your Online Audience Programme? Want to know if it's right for you and your business?
If you've been considering joining then listen and discover why now is the best time to join my Build Your Online Audience programme.
You probably have questions like:
Maybe you’re wondering how much time you will need to devote to the Build Your Online Audience programme, whether it’s suitable for your type (or stage) of business. Hint: It's suitable for any business that needs to build an audience of followers, fans and subscribers.
Plus you can find out why my Get it Done sessions are so powerful for results and accountability.
While it’s tempting to start with the features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join.
As with anything in life you get out what you put in but here’s what some members have achieved:
✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days.
✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days.
✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days.
✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales
Achieved within 90 days
✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers
But it's not all about money and audience...
✔️ Charlotte Foster a podcaster is taking Christmas off for the first time ever and she puts this down to my Get It Done sessions (more below)
✔️ Sally Farrant worked her way through the programme and nailed her niche. Find out how this helped her build her online audience and her business in this podcast episode
You don’t NEED to build an online audience. If you’re getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don’t need to do anything.
But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don’t want to have to do personal outreach for every sale, you need an online audience.
To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you’re looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.
There are two levels to the programme: Standard and Premium with the choice of a quarterly payment plan:
If you’re listening before Jan 4 - can grab a discounted offer for 2020.
*Prices correct at time of publishing December 2020
The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers.
Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales.
Key topics covered are:
✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram
✔️ Content planning and creation
✔️ Content strategy (blogging, podcasting, video marketing)
✔️ Email marketing (including how to create a lead magnet and build your email list).
We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence.
New for 2021
Get It Done
Get It Written
Osmaan Sharif
The standard Build Your Online Audience programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list.
SESSION 1: Nail your niche
Find the right niche for your business (or refine the one you have) so you can become the market leader.
SESSION 2: Developing your brand voice
Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).
SESSION 3: Creating your visual brand
Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again)
SESSION 4: Choosing your platforms
Choose the content platforms that are right for your business (i.e. blog, YouTube, podcast, Instagram, Facebook, LinkedIn and/or Twitter).
SESSION 5: Creating binge worthy content
Learn how to create content that’s more addictive than your favourite Netflix series.
SESSION 6: Unforgettable social media
Create irresistible social media content that attracts new followers and fans - every single day.
SESSION 7: Email marketing 101
Get started with email list building (even if you feel daunted by the tech).
SESSION 8: Email magnetism
Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).
SESSION 9: Nurture and Grow
Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving.
😮 INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮
Also included:
✔️ Bonus classes on the key social media platforms: Twitter, Instagram, Facebook, LinkedIn. PLUS a Canva masterclass.
✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)
✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience
All of the above PLUS: Acces to my entire advanced Masterclass Library (worth £792)
✔️ Getting started with Pinterest
✔️ Blogging Success Formula
✔️ Instagram Success Academy
✔️ Getting started with Facebook Ads
✔️ Getting started with YouTube
✔️ Getting started with live video
✔️ Launching your own podcast
✔️ Blogging Success Formula
✔️ Getting started with chatbots (NEW 2021)
✔️ Getting started with Canva for graphic design (NEW 2021)
✔️ Creating sales funnels (NEW 2021)
✔️ Private podcast stream of classes (NEW 2021)
✔️ Monthly group mindset calls with mindset coach Osmaan Sharif (NEW 2021)
BONUS course: How to create awesome sales copy (worth £497)
🐝 GET IT DONE SESSIONS 🐝
The Premium version also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).
And NEW for 2021 Monthly Get It Written sessions.
The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers.
It’s suitable for:
✔️ Service-based based businesses (including hospitality)
✔️ Product-based businesses
✔️ Online business
✔️ Offline businesses
✔️ New businesses
✔️ Established businesses
✔️ Freelancers/sole traders
✔️ Solopreneurs/entrepreneurs
✔️ Small/Medium-sized businesses
✔️ Colleges/universities
✔️ Charities
And if you need more reassurance, here’s a list of some of the types of business owners I’ve helped with audience building:
Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers.
Absolutely yes.
The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner.
Here is a list of some of the product-based business owners I work with:
✔️ Hand-made jewellery
✔️ Evening dresses and gowns
✔️ Dance costumes
✔️ Face masks
✔️ Vegan handbags
✔️ Subscription boxes
✔️ Personalised baby/toddler gifts
✔️ Recipe kits
✔️ Skincare and makeup
✔️ Books/planners
✔️ Yoga wear and accessories
✔️ Children’s clothes
✔️ Activewear for mums and mums-to-be
I have lots of product-based business owners who can also apply to join my online Christmas Market in the first week of December.
Not at all. Whether you’re new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.
Definitely. Whether you’re completely new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.
Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.
Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner).
Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback.
It’s never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to?
As with anything in your business, you get out what you put in. As the examples above show, it is possible to achieve considerable results in 90 days or less. But that does depend on the time you've got available to spend.
Absolutely yes. Here are some of the men who are in the programme (along with some of their results).
✔️ Historic food expert Paul Couchman has added around 1500 followers on Instagram (amongst many other things).
✔️ Accountant Mahmood Reza has launched an awareness day.
✔️ Architectural technologist Jon Clayton generated £600 of sales from Science of Audience Building
This is down to you. I generally teach one or two classes live each week, but go at the pace that's right for you. A minimum of 2 hours a week. Even if you only have a few hours a week, as long as you are implementing what you learn, you WILL make progress. And a few hours a week over a year is better than doing nothing at all, right?
Remember you don't have to do everything in the programme.
Ready to join the Build Your Online Audience programme? Click here.
Buy 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
[Bonus] How to get the most out of my Build Your Online Audience Programme (podcast)
[339] How To Build An Audience for an Online Course or membership (podcast)
[342] The three audiences you must build to create a successful online business (podcast)
[432] How to plan and host your own Christmas market (podcast)
[434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)
[435] What's the difference between marketing a product and a service (podcast)
Is your fear of being trolled or bullied online holding you back from being visible and building your online audience?
Maybe you’ve been trolled or had to deal with copycats and you’re not sure how to handle it?
If ANY of that resonates with you then this special podcast episode recorded at my LIVE online event 2021 Sorted is a must-listen.
You’ll hear from four online business owners: sales expert Jessica Lorimer, blogger Natalie Lue, passive income expert Lisa Johnson and online coach Dan Meredith.
They share their experiences of online trolls, bullies and copycats and some of their stories may shock you.
Discover practical strategies and tips for dealing with the dark side of online business. Find out what to do if you’re in a difficult situation and you’re being bullied or trolled online or if someone is ripping off your work.
You’ll get tips on building your resilience - as well as how to reframe what’s happening to you. And why the content you create can have an impact on people’s reaction to you.
Plus tips on how to avoid making a bad situation worse and when you SHOULD get legal.
Join my 2021Sorted Club
Find out more about the private podcast stream
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast)
[311] How to generate passive income in your business with Lisa Johnson (podcast)
[384] How to be more yourself in your social media content with Natalie Lue (podcast)
[386] The four types of content that will help you make more sales (podcast)
[397] How to create content that attracts corporate clients with Jessica Lorimer (podcast)
What’s the difference between marketing a product and a service?
In this podcast episode, I explain why there’s NO difference between selling a product and a service. A
And I explain why the belief that there IS a difference can actually hold you back as a product-based business.
But this episode isn’t just for product-based business owners. It’s packed full of marketing tips for both product and service-based businesses, including the THREE things you must be able to do to sell a product/service successfully (hint: many small business owners aren’t doing any of them).
PLUS why generating desire in your customers/clients is crucial – regardless of whether you sell a product or a service.
Nadia Newton Penelope Hope
Finula Crowe New Day Originals
Tracy Hooper Personal Stylist
Buy my 2021 Social Media Diary & Planner bundles
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
[386] The four types of content that will help you make more sales (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
[421] Seven signs you're ready to start running Facebook Ads (podcast)
[434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)
Do you struggle to price your services? Or maybe you live in dread of having THAT conversation about pricing?
Maybe you've discounted your prices just to win a client and ended up feeling REALLY resentful? Or perhaps you’re wondering if you should put your prices on your website?
If any of that sounds familiar then you'll love this podcast episode with pricing accountant Sally Farrant.
Sally shares practical tips about setting your prices and why being clear on your pricing upfront - can save you tons of time later on. And why you need to focus on the transformation you offer and not just the price.
Find out why offering fewer products makes it easier to create content and make sure you’re showing up for the right audience.
Discover what people really mean when they say they ‘can’t afford you’ And how to avoid falling in the trap of dropping your prices JUST to win a new client.
PLUS how to put your prices up with existing clients without it turning into an awkward conversation (and why you should put your prices up every year).
You’ll learn how to deal with with the nightmare of scope creep and why having package prices will help you avoid sticky situations with clients.
I’d love to know how you get on with this episode.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Sally's website Business Growth by Numbers
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[411] How to become the number one choice in your industry with Jen Hall (podcast)
[416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast)
Would you love to create your own awareness day for your business or industry?
Maybe you’ve got a great idea for an awareness day but you’ve got no idea how to create or promote it?
Find out why awareness days are one of the BEST ways to make your business stand out from the crowd in this podcast episode with publicity expert Rachel Spencer.
Rachel shares the key things that you need to think about when creating an awareness day and how to get maximum publicity for your awareness day.
Discover why having your own awareness day is SO powerful and how to create a buzz about your awareness day BEFORE you launch it.
Rachel helped me launch my own awareness day Love Your Diary Day and she shares examples of other entrepreneurs that she’s helped to launch awareness days for as well.
I’d love to know if this episode has inspired you to launch your own awareness day.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Rachels website Publicity for Pet Businesses
Connect with Rachel on social media Instagram, Facebook, Twitter
Love Your Diary Day
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[309] How to go viral on Twitter with Kerry Jordan (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)
Want to plan and host your own online Christmas market or virtual pop up?
Listen to this podcast I take you through the steps you need to take to create an online Christmas market - but can be applied to any type of virtual or online event.
You’ll learn how to take your online sale from idea through to creation and everything I’ve learnt from running my own online virtual events. Including the best tech to use depending on your budget.
Get clear on your aim for your sale (and why it’s not always about selling) AND how to map out your event from start to finish.
Discover the content that you need to create to make your event a success from email sequences to testimonials. And why planning and creating your content in advance will save you tons of time when it comes to promoting your event.
Find out why you need to think about your next online sale - before you finish mapping out your current one.
Plus what you REALLY need in place - if you want to charge people a seller's fee or to get sponsorship for your online event.
Listen to this podcast if you’d like to find out how much it will cost to host an online event.
Join the waiting list for my Virtual Christmas market in a box
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
Seven podcasts to help you with your email marketing (blog post)
[385] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a launch (podcast)
[429] How to plan and run a sell-out virtual event (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)
Thinking about hosting your own online Christmas market or virtual pop up?
Listen to this podcast episode and discover how much it really costs to host an online Christmas market or any kind of virtual online sale.
I explain what’s possible at three different price points. I’ll talk you through the options and costs as to what you can do - depending on the budget you have.
Find out how to go LIVE on a budget of £50 ($70), what you could achieve with a budget of £500 ($700) and how to make an impact with a really big budget of £5000 ($7000).
I explain the costs for creating and hosting your online sale and everything you need to consider - especially if you want to charge sellers a fee to sell at your online market.
Plus the one thing you need to have - no matter what your budget.
Join my Christmas market as a seller here
Join the waiting list for my Virtual Christmas market in a box Join my Christmas market as a seller here
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)
[385 ] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
