Info

The Janet Murray Show - Love Marketing, Make Money

Janet Murray - create a buzz around your business.
RSS Feed
The Janet Murray Show - Love Marketing, Make Money
2020
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
May
April
March
February
January


2018
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: June, 2020
Jun 26, 2020

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.

Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.

Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.

Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.

PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About my Pinterest course (0:50)
  • About Jen Hall and her business and how she helps people (4:11)
  • The benefits of becoming a market leader in your area (6:44)
  • Why size doesn’t matter if you want to be a market leader (8:45)
  • Why you need to niche before you can become a market leader (10:18)
  • Why you need to ditch niche fear (12:12)
  • Why passion will help you niche (14:20)
  • Why you’ll never get anywhere if you don’t niche (15:06)
  • How to use your messaging and articulate what you do to help you niche (17:43)
  • Why you should avoid overcomplicating your messaging (20:44)
  • Why you’ll hold your business back if you don’t specialise (22:19)
  • Why differentiation is key to becoming a number one choice (25:02)
  • Why you need to create your USP rather than look for it (30:05)
  • Why you need to look at your competition to help innovate  (33:06)
  • The difference accumulated benefits and that one killer thing you do (34:25)
  • Why you need to bring your ideas to market (37:14)
  • How to differentiate yourself in a crowded market (38:53)
  • How to stand out by using technology to be personal (41:04)
  • Why you need to be personal to your audience become a market leader (43:02)
  • Why content planning is so much easier if you’ve specialised (43:43)
  • Why your messaging will help you become a market leader (45:45)

Resources

Jen Hall The Expert Unrivalled Podcast

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course 

Other podcast episodes

[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jun 19, 2020

If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials.

In this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and how to be more inclusive.

Find out how you can make a difference from the way you write your content and the tone of voice you use - through to the guests that you might invite on your podcast or Facebook Live.

Ramat also recommends resources that you might find helpful to understand this more.

I'd love to know if you find this helpful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About Ramat and her business (1:43)
  • How unconscious bias works in our minds (3:13)
  • Why we can be uninclusive in our marketing (4:17)
  • Why we all have an unconscious bias (7:18)
  • How to view your business for diversity, inclusivity and unconscious bias (10:54)
  • Why being inclusive in your marketing will make a difference to your sales (14:47)
  • Why you should keep your language and tone of voice clear and simple (17:30)
  • Why you should be conscious of the audience you're writing for (20:08)
  • Why anyone should be able to understand your content  (25:25)
  • How to be less bias in your content creation and bring in new voices (26:55)
  • Why you need to keep adapting your marketing to ensure inclusivity (31:18)
  • Why you will have to take your time with any changes you make (35:17)
  • Why it’s ok to say you’re taking the time to learn about racism (41:17)
  • How everyone can make a difference even if its small (44:08)
  • Books and resources that Ramat recommends (45:50)

Resources

It's about Damn Time Arlan Hamilton

Sway: Unravelling Unconscious Bias Dr Pragya Agarwal

The Other Box

Ramat Tejani Website

Ramat Tejani Instagram - The Inspiration Box

Ramat Tejani Instagram

Ramat Tejani Twitter

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[384] How to be more yourself in your social media content with Nat Lue (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)

Connect with me on Twitter, InstagramPinterest, Facebook and LinkedIn

Jun 12, 2020

Want to learn how to use Pinterest to grow your online audience? 

If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis.

Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience. 

She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features.

Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too.

PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest. 

There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my new Getting Started with Pinterest Course with Kate Beavis in my Build your Audience Programme (1:02)
  • About Kate’s business and how she uses Pinterest in her business (2:50)
  • What Pinterest is and why it's not a social media platform (4:05)
  • How to use Pinterest as a visual search engine and how it compares to Google (5:29)
  • Why you need to understand your audiences pain points when planning your content (9:23)
  • Why Pinterest is great for a product-based business (9:57)
  • Why Pinterest is really powerful for a service-based business (11:30)
  • How to set up Pinterest for your business and why keywords are vital  (16:08)
  • How to set up your Pinterest boards and how many boards you need (18:01)
  • Why scheduling is key on Pinterest and how often you should be pinning (21:50)
  • How to share other people content on Pinterest (23:30)
  • What to consider when it comes to visuals/text/images on Pinterest (27:18)
  • How to make sales if you are a product-based business on Pinterest (30:07)
  • How to quickly create lots of content for your Pinterest boards (32:01)
  • Where to push your content if you don’t have a blog or website (34:34)
  • Using Pinterest Stories and tips on linking your videos to TikTok   (36:14)
  • How to use Pinterest to promote your podcast or YouTube channel (38:30)
  • What metrics are important to track on Pinterest (39:28)

Kate's website The Indie Practice

TheIndiePractice Pinterest
TheIndiePractice Facebook

Resources

Join my Instagram Success Academy here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[163] How to get high profile media coverage in your business with Kate Beavis (podcast)
[319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Jun 5, 2020

Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and you'd love to shake them up a bit?

Maybe you've got a product or service launch coming up and you’d love to know some new innovative ways to talk about what it is that you do and promote your product or service?

Then listen to this podcast episode where I share 11 Instagram Story ideas to generate more sales in your business. With three of them I go into more depth and explain how you can construct the entire Instagram Story from beginning to end.

Discover how you can use Instagram Stories to start conversations and generate sales. Plus why getting people into your DM’s is key.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my Instagram Success Academy (01:54)
  • Why Instagram stories are so powerful for sales conversations (2:42)
  • The difference between your Instagram grid and your Instagram Story (3:22)
  • Why asking for opinions/using polls on Instagram stories is great for making sales (08:21)
  • How to use your publicity shots in Stories and use voting polls (10:46)
  • How to create content about your behind-the-scenes on Instagram Stories (11:33)
  • How to use  behind-the-scenes on Instagram Stories for product or service businesses (12:15)
  • Examples of using before and after content in Instagram Stories (14:29)
  • How to use the grenade post as a video in Instagram Stories  (16:44)
  • How to use awareness days in your Instagram Stories (18:13)
  • The ideal length for an Instagram Story and how to keep people viewing & engaged (19:30)
  • How to ask for opinions to generate loads of engagement (20:46)
  • How to construct a day in the life Instagram story and examples of what to post (24:10)
  • How to avoid frustrating your Instagram story viewer (26:57)
  • What to put in a getting to know you Instagram Story and what you must include (27:21)
  • How to create an Instagram Story to promote and get people in your DM’s (29:52)
  • Why you should get people to DM you rather than send them to your website (32:58)
  • About my Instagram Success Academy (34:25)

Resources

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business 

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

1