Would you love to know how to use awareness days to create engaging content for your business? In this podcast episode I explain how to use awareness days to create engaging relevant content that fits with your business and goals. If you've ever wondered how National Nothing Day or how to create content about The Golden Globes that can be applied to any business then have a listen as I explain how I would go about using them.
I explain the four types of content that you should be sharing, regularly on your social media accounts and how you can apply these to the awareness days that are relevant to you and your business.
I explain how to create content by asking yourself these two MAIN questions when thinking about how to use an awareness day:
If you’d love to know how to use awareness days to create content that’s relevant to your business in an engaging way that will get people talking back to you (without overdoing the awareness days) then you’ll love this podcast. I also tackle how you can use overly popular awareness days differently and how you can create content by saying what no one else is. PLUS how you can use awareness days to tackle the elephant in the room.
If you’d like to know how I would go about using some of the sillier sounding awareness days by using some lateral thinking and some examples of my own personal relatable stories then have a listen. I'd love to know what you think and do let me know how you'd use some of these awareness days.
*The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast
[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
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Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is?
Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don’t need an online audience.
BUT if you’d like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience.
In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets. I’ll also explain why you shouldn’t just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers.
PLUS I’ll also explain my “put out your fire first” strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth.
So if you’d like to look back at the end of 2020 and know that you’ve doubled your email list or tripled your social media following and hopefully your sales - then you really do need to listen to this podcast episode. I’d love to know what you think…
Janet Murray's Audience calculator
[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you?
If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days.
I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers.
I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following.
PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops.
And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people.
So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think.
@JanetMurrayuk Instagram
@IamSamBearFoot Instagram
[378] How to use hashtags to build your online audience (podcast)
[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)
[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast episode)
[093] How to use Instagram to promote your business with Sara Tasker (podcast)
When to Post app (iOS)
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Preorder your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter?
In this episode I demystify hashtags and give an introduction to how you can use hashtags to grow your online audience.
I share my strategy on how I have successfully been building my Instagram followers using specific hashtag strategies and how you can do the same by understanding how the Instagram algorithm shows your posts.
I also explain how you can use hashtags at events and how you can use them to reach journalists on Twitter and get press coverage for your business. PLUS how you can use hashtags on Instagram to find out what content to create for your audience.
Resources
[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)
[ 356 ] How to build your audience on Twitter (and create FOMO) (podcast)
[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast episode)
[309] How to go viral on Twitter with Kerry Jordan (podcast)
[093] How to use Instagram to promote your business with Sara Tasker (podcast)
LinkedIn hashtags Andy Foot
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Preorder your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Ever wondered how some people just nail it on social media or their facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?
In my latest podcast I interview copywriter Jo Watson who describes herself as an editor and 'writer of stuff'. She explains how to show your personality in your writing and why you need to make people really feel something when you write. Even if they disagree with you.
Jo is well-known on LinkedIn for her slightly sweary 'tell it like it is' approach and her personality is well reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won't forget about you (even if you go on holiday for a week!)
Jo also explains how you can show your authority and views even if you don't feel confident enough to actually post on social media. Jo doesn't have a social media strategy - and believes very much in showing up and being present, being yourself and explaining it as you would to a friend at the pub.
Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just your VA that can do it) and why it's really important to look at the return on investment that it will bring to your business.
I'd love to know what you think. I hope you enjoy the episode.
Podcast shownotes
Connect with Jo on LinkedIn
Jo's website
[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast0
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Preorder your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn