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The Janet Murray Show - Love Marketing, Make Money

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Now displaying: August, 2020
Aug 28, 2020

Are you easily distracted?

Do you feel like you could get SO much more done if you just could settle down and focus ONE thing. 

And it’s not just about the little everyday distractions, like social media, email, and text messages. 

Sometimes you get distracted by the BIG things - like opportunities/projects that take you away from the core focus of your business.

If this sounds familiar, you’ll love this podcast episode with productivity expert Mike Vardy.

In it, he talks about how to deal with distractions in your business. He also shares his unique approach to productivity - time crafting - and how this can help you do more in less time. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

 

  • About my 2021 Social Media Diary & Planner and #2021sorted (05:00) 
  • The difference between distractions, disruptions and diversions (and why it’s important)  (12:00)
  • Practical ways to prevent distractions (13:30)
  • How ‘theming’ your time and mode-based can help you avoid  - and deal with distractions (16:04) 
  • How long it takes to regain focus after you’re distracted (18:25)
  • Why awareness is the key to managing distractions (23:41) 
  • Why there is no one size fits all approach to productivity  (26:36)
  • Why you should add new productivity strategies all at the same time (30:48)
  • How time blocking can help you be more productive (35:10)
  • Why you should change up your productivity strategies from time to time (36:27)
  • The problem with being too rigid with your time management (40:25)
  • How external accountability can help you be more productive (41:27)
  • How themes and ‘modes’ can help you be more productive (41:18) 

Resources

Mike Vardy website

Mike Vardy’s $5 guarantee 

Other useful podcasts

[Bonus] How I discovered my ADHD superpower (podcast)

[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)

[413] How to get more done in less time and build your audience faster (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

Aug 22, 2020

Have you recently joined the Build Your Online Audience Programme and want to make sure you get the most out of the programme?

Or perhaps you’ve been in the Build Your Online Audience programme for a while and want to make sure you get the most out of your membership?

Maybe you’ve haven’t joined yet and just want to get a sense of what’s involved (all fine).

If so you probably have questions like:

  • What is the best way to use the resources to get the results I need?
  • How much time will I need to devote to the programme to get the results I need?
  • How will you communicate with me about upcoming events/classes?
  • What exactly is included in the programme and how does it work?
  • What should I do if I get ‘stuck’ or feel I’m not making progress

Find out why your mindset is important and the content that’s included in the programme and the differences between the two versions of the Build Your Online Audience Programme. Plus the support that you will get inside the membership from myself and my team.

If you're not a member - you might want to start this podcast - Should you join my Build Your Online Audience Programme.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it’s tempting to start by listing out  features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join. Which is why I’m going to start with getting into the right mindset. 

Managing your mindset 

While the Build Your Online Audience programme includes some fantastic resources and support….what will really make the difference to your progress is the mindset with which you approach things.

With that in mind, here are a few things you need to bear in mind.

1. Being successful in a membership programme isn't about how much time you spend in it. 

People use membership communities in different ways. Some like to work through all the resources, show up to live calls and post in the Facebook group every day. Others prefer to dip in and out as and when they need help. Either is fine.

Getting a return on investment is NOT about how much you ‘use’ the membership i.e. how often you log into the membership area, how many live calls you attend, how many masterclasses you watch (in fact that can be a form of procrastination!).

For example:

✔️Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building). Even if she never watched anything again, I think she’d say she got a return on investment.

✔️Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Again, even if she never accessed another resource, I think she’d say she got a great return on investment.

✔️Camille recently launched a membership and generated 8k in sales - adding 100 new members (she’d predicted 50)

✔️Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales

✔️Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales

✔️Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers

It’s about results. So while there’s tons of useful content in the membership, you may find that there’s just ONE thing that delivers the biggest investment for you. It could be one piece of advice (from me or something else in the group), one recommendation, one relationship, one conversation or one collaboration.

2. You will need to be patient

Forget about the ‘get rich quick’ stories. It takes most people a good year to build an engaged audience online.

At LEAST.

Which means you’ll need to keep showing up, consistently, and publish high-quality content. You’ll need to focus on building your email list - however frustrating it might feel. And you’ll need to keep tweaking and testing until you learn what works. And keep tweaking and testing some more. Because NO ONE gets it right first time. And doing it wrong (or even just ‘ok’) is how you learn how to do it right.

The good news is, you’ve got my support - and the support of the Build Your Online Audience community - to keep you going, even when it feels hard.

To ensure you have money coming in during that time you have the Science of Audience Building class.

3. You may need to be courageous 

If you’re not used to putting yourself/your business out there…you may need to be courageous and try things you haven’t done before. But just think what it will do for your confidence.

4. You will need to take responsibility 

The Build Your Audience Programme has all the resources and support you need to succeed including our fab Get It Done sessions - focused co-working sessions that will help you get things done.

Ultimately though, it’s up to you to take action. That’s the only bit I can’t help you with. If you don’t do the work, you won’t get the results. It’s that simple. 

You will need to prioritise

But make sure you reach out to Sam our Community Manager.

5. You will lose your mojo 

I can tell you right now...there will be times when you need to take time out from the membership programme: when your workload gets crazy, you have family issues to deal with or over the holiday period, for example. At times like this, you may feel like you’ve lost your mojo, and wonder how you’ll ever get it back.

If you’re feeling like this, rest assured this is perfectly normal. Life gets in the way for all of us from time to time. The key thing is to get back on track as soon as you can.

Whatever you do, don’t beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to. Remember, getting value out of a membership programme is NOT about how many classes you watch

If you’ve had to take a break from your membership community - or are struggling to keep up - you may experience a range of emotions: embarrassment, frustration or even anger, for example. You may feel annoyed at yourself that you’ve paid for something you’re not using or isn’t getting you the results you hoped for.

When you feel like this, it’s tempting to ‘hide’ and hope no one notices your absence, but the longer you leave it, the harder it will be to make a comeback. So be brave and let us and know how you’re feeling. Drop us a line on janet@janetmurray.co.uk and we’ll do our best to help.

Finally...people join membership communities for the content and stay for the community. So don’t underestimate the power of being part of a supportive business community.

The content in my Build Your Online Audience Programme

What is included in the Standard programme? 

The standard programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list.

SESSION 1: Nail your niche 

Find the right niche for your business (or refine the one you have) so you can become the market leader.

SESSION 2: Developing your brand voice 

Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).

SESSION 3: Creating your visual brand 

Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again)

SESSION 4: Choosing your platforms 

Choose the content platforms that are right for your business (i.e. blog, Youtube, podcast, Instagram, Facebook, LinkedIn and/or Twitter).

SESSION 5: Creating bingeworthy content 

Learn how to create content that’s more addictive than your favourite Netflix series.

SESSION 6: Unforgettable social media 

Create irresistible social media content that attracts new followers and fans - every single day.

SESSION 7: Email marketing 101

Get started with email list building (even if you feel daunted by the tech).

SESSION 8: Email magnetism 

Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).

SESSION 9: Nurture and Grow 

Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving.

😮  INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮

Also included:

✔️Bonus classes on the key social media platforms:  Twitter, Instagram Facebook, LinkedIn and Canva

✔️A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)

✔️Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience

What is included in the Premium version of the programme?

All of the above PLUS: ACCESS TO MY ENTIRE ADVANCED MASTERCLASS LIBRARY

Includes the following classes (worth £792)

  • How to create a coaching/consultancy package
  • How to launch your first online course
  • How to write social media posts that sell
  • How to launch your own planner/journal
  • How to turn your offline services into online offerings
  • How to launch a webinar/masterclass
  • How to create an email nurture sequence
  • How to create passive income in your business
  • How to write delightful emails
  • How to write engaging copy for your business (Copy Fix)
  • How to get booked to speak on big stages
  • How to create a content plan for your business

PLUS additional courses/classes (worth £1782)

✔️ Getting started with Pinterest

✔️ Blogging Success Formula

✔️ Instagram Success Academy

✔️ Getting started with Facebook ads (coming later in the year)

✔️ Getting started with Youtube (coming soon)

✔️ Getting started with live video (coming later in the year)

✔️ Launching your own podcast

✔️ Blogging Success Formula

BONUS course: How to create awesome sales copy (worth £497)

🐝 GET IT DONE SESSIONS 🐝

The Premium version also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).


What is the format of the classes?

Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.

Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner).

Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback.


Making the most of Office Hour 

Our weekly Office Hour takes place on Mondays  - alternating at 11am/4pm (GMT/BST).  If you want to check the time for your specific time zone, you can do that here.  It takes place online (we use the video conferencing software Zoom) and is a chance for members to ask questions about any aspect of their marketing and get feedback from myself and the rest of the group. At the start of the call, I also update the group about membership news e.g. upcoming events and/or challenges.

Occasionally the time of the Office Hour might change - for example, if I am speaking/travelling. If this is the case we will let you know via our member bot. We will attempt to give you plenty of notice, but please be aware this may not always be possible.

Attending the weekly Office Hour call is not only a chance for you to ask questions, but it’s also an opportunity for you to get to know other members, build your support network and create opportunities for collaboration.


How to prepare for Office Hour 

You don’t need to prepare anything for the call - apart from making a note of any questions you would like to raise.

However, when you join the call, you may be asked to introduce yourself to the rest of the group in ten words or less (on video), so it’s a good idea to craft your ‘ten-word top line’ before you get on the call e.g. ‘I sell gift boxes for new mums’ or ‘I’m a business coach, specialising in working with introverts’.

Due to time constraints this really does need to be a ten-word top line...and the more specific you can be the better. If people are confused about what you do, they’re far less likely to remember you/your business.

A replay of the call, along with summary notes (which are time-stamped so you know what has been discussed) will be available in the membership area and Facebook group afterwards. This should be uploaded within 24 hours - often much sooner - but you may need to bear with us at busy times.


What's
not included in the Build Your Online Audience programme

1-2-1 calls with me

Personal responses to your questions via social media messaging (Facebook, Instagram, LinkedIn, Twitter) or phone

Personal responses to your questions via email (please use the Facebook group to ask questions)

If you feel like you need more personalised attention, drop us a line on janet@janetmurray.co.uk to find out about upgrading your membership to one of our coaching programmes


The support you get in the Build Your Online Audience programme

About Team JM 

As you can imagine, I have hundreds of clients and there’s only one of me...so I rely on these guys to look after you so I can focus on the content/teaching.

But I’m lucky enough to be supported by a fab team and here’s what they can help you with.

Sam Hill, Community Manager

Sam helps look after the Build Your Online Audience Community. This includes: creating the show notes for our weekly Office Hour, supporting me on online classes and events. She also helps with moderation in the Facebook group (including directing you to relevant resources and connecting members’ with common interests). She can also help if you can’t log into your account (just tag her into a post in the Facebook group).

Julie Williams, Tech Support 

Julie manages the Janet Murray inbox and provides technical support. So if you’re locked out of your account, have ordered something from the website that hasn’t come through or are struggling to access the learning resources on the members’ site, Julie is your first port of contact.

Lisa Crossland, Events Manager

Lisa handles the financial side of the business and looks after the fulfilment of all of the physical products (books, diaries etc), She is the person to speak to if you have a query about a payment, are looking for a VAT invoice…anything money related really.

Lisa also deals with all my event logistics - from booking the venue, to managing the speakers (including booking their hotels/travel) to arranging the printing of the workbooks. So if you have any logistical questions e.g. ‘where’s the special lunch I ordered?’ ‘what time is the group dinner this evening?’ or ‘can I have an invoice/receipt?’ she’s the person to talk to.

Tracey Tester, Design & Creative

Tracey is the creative brain behind the Janet Murray brand. She is responsible for all the on and offline visual branding, including my popular Social Media Diary & Planner. Tracey also works closely with me on the development of content ideas, including online courses, publications and live events.

Kim Willis, Social Media

Kim helps me with social media management - primarily relating to the promotion of my podcast.

Sarah Mulcare, Messenger Bot

Sarah builds and manages our member messenger bot which is the main communication tool we use in the Build Your Online Audience programme. The bot will remind you about all our upcoming classes/coaching sessions. If you think you don’t like messenger bots...I’d urge you to give ours a try. It really is the most convenient - and least intrusive way - to keep you up to speed with everything that’s going on.

We’re all mums combining our roles with bringing up school-aged children, which means we sometimes keep slightly unusual hours (e..g evenings and weekends) and tend to work less during school holiday periods. Occasionally this can mean we take a little bit longer to get back to you…but we do surprisingly well, considering.

If at any time you have a question - or need some help or advice, please do tag myself, or Sam into your Facebook posts or send an email to janet@janetmurray.co.uk which will be picked up by someone in the team.


Key Information 

WORKING HOURS

1. My working hours are 9-5pm (BST/GMT) Mon-Fri although this may vary when/if I am travelling. This means if you email/post a question relating to the programme during those hours, you can expect to receive a reply within 24 hours if it’s a working day (longer if it’s the weekend). You may receive a reply from myself or from one of my team members.

2. My team members keep the same hours…so please respect their right to have an evening/weekend. This includes private messaging them on their personal Facebook accounts. If you do want to contact the team via Facebook please go via my page but we really do prefer email. If you send your message to janet@janetmurray.co.uk one of the team can pick it up there.

RESPONSE TIMES

1. Due to the high numbers of students enrolled in my online programmes, I am not able to answer individual questions via email. If you would like to book a 1-2-1 consultation with me please email janet@janetmurray.co.uk for fees and availability.

2. If you have a question, please tag me in and I will reply within 24 hours if it’s a working day (working hours listed above). Please appreciate I get a LOT of notifications so if I miss your post, it is not intentional - so just re-tag me and or nag one of my team members starting with your community manager Sam Hill.

YOUR PARTICIPATION

This Build Your Audience Programme contains all the information you need to build your online audience. If anything is unclear you can also ask me questions in our dedicated Facebook community. 

But ultimately the only person who can do the work is YOU.

So if you don’t use the membership materials and/or use the Facebook community to get support, the only person you can blame if you’re not successful is YOU.

To that end, you must take personal responsibility for your own learning. Which includes asking for help if you need it.

Not a member of my Build Your Online Audience programme but want to join? Join my Build Your Online Audience programme here

Thinking about joining my Build Your Online Audience programme? Listen to this podcast 

 

Podcast shownotes

  • About this podcast episode and why you might be listening (01:45)
  • Why you don’t have to spend hours in the membership to be successful (4:35)
  • Different member success stories and why everyone is different (06:10)
  • Why everyone’s outcomes are different as they have different objectives (10:22)
  • Why you’ll get a return on investment (as long as you do the work) (12:15)
  • Where to start in the Build Your Online Audience programme ( 12:48)
  • Why you shouldn’t worry if you don’t do everything in the programme (14:31)
  • Why you have to be patient (and why it takes time to build an online audience) (15:29)
  • About the science of audience building class (and why you do it first) (17:16)
  • Why you’ll have to push yourself out of your comfort zone (19:02)
  • Where to start in the programme if you feel overwhelmed (22:56)
  • What to do when you lose your mojo or you get  stuck (24:14)
  • The different modules and what’s included in the standard version (27:40)
  • About our weekly group coaching call office hour (32:30)
  • What’s included in the premium version of Build Your Online Audience (32:56)
  • About the Get It done Sessions in the premium version  (34:18)
  • About our weekly office hour coaching calls and the guest experts (35:34)
  • What’s not included in Build Your Online Audience (36:20)
  • About the Build Your Online Audience team behind the scenes (36:50)
  • About my messenger bot and why it’ll help you stay organised (38:26)
  • Working hours that the membership team are available (38:30)

 

Resources

[BONUS] Should you join my Build Your Online Audience Programme (podcast)

Other Podcast episodes

[339] How To Build An Audience for an Online Course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Aug 21, 2020

Do you ever struggle promoting your business success and telling everyone how great you are?

Perhaps you'd love to be one of those people that tells everyone how amazing they are - but you don't want to come across as an arrogant braggy show-off - so you just keep quiet and hope everyone will just notice you?

If that sounds familiar then this podcast is for you. I explain why you must shout about your success and how to show potential clients how fabulous you are - without using contrived website testimonials.

Find out how to use your client success stories to showcase your highlight reel and why you need to think carefully about the problem you solve - before you rush off to pitch to a client.

I explain the steps you need to take to make sure you get a great testimonial from a client that has clarity and impact  - rather than just a load of meaningless wimpy words.

Plus how to make sure your testimonials show how brilliant you are - rather than just tell.

And why testimonials aren't just for potential clients or customers but why you current clients and customers need to hear how great you are too.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • About this podcast episode (10:10)
  • How to sell more by explaining how you help people (13:27)
  • Why your clients (and potential clients) need to hear how good you are (15:28)
  • What makes a great testimonial and why it's not just words (17:39)
  • Why your transformation doesn’t have to be big (19:01)
  • How to use your stories to share your transformations (20:01)
  • Why you must think about the problem you solve for your clients (22:30)
  • Why your client success stories will make potential clients want to work with you (23:44)
  • Why original raw testimonials are better than fancy images (25:30)
  • Why you should get specific numbers from clients (26:35)
  • Why you should share testimonials with existing clients/customers (28:13)
  • Why it’s not just about the money when you write in a testimonial (30:40)
  • Why impact is really powerful when talking about transformations (31:15)
  • Why pictures of people using your product are really powerful (34:01)
  • Why you have to ask clients to promote your product or service (36:18)
  • How to use a case study as a testimonial (and why it’s valuable) (37:01)
  • How to get testimonials from your clients by asking them to share their knowledge (38:20)

Resources

 

Join my Build Your Online Audience Programme

 

Other useful podcasts

[337] The tools I use to build an online audience (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[372] How to build an engaged online audience (podcast)

[BONUS] Should you join my Build Your Online Audience Programme? (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Aug 14, 2020

Would you love to launch an online course - but you're not sure how long it will take or you may be wondering how long it will take you to create the resources and get it online?

There are so many factors to consider. For example:

  • How well do you know your subject? (and do you already have content you can repurpose?) 
  • How long will your course be? (i.e. how many modules/lessons)
  • Are you are planning to do everything yourself (or outsource some tasks)
  • Will your classes be live or pre-recorded?
  • Have you created an online course before? 
  • Do you have previous teaching experience? 

This podcast episode (which you can also read as a blog post) will take you through the key things you need to consider to estimate how long it will take you to create your course.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

1. How well do you know your subject?

The first and most important decision you need to make about your course is the topic.

Choose a topic you know well and/or have already created content on as this can vastly reduce the amount of time needed to create your course - and get it to market.

For example, my first course, Soulful PR for Starters was a beginners course on how to do your own PR. I had already created a cluster of blog posts on this topic. For example:

  • What kind of ideas are journalists interested in?
  • How to write a press release for a journalist
  • How to write an effective pitch for a journalist
  • How to find journalists’ contact details
  • What to do if a journalist says ‘no’ to your pitch

So I was able to use the blog posts I had already created (which were tried and tested ideas) to quickly create an outline for my course.

Had I been starting from scratch it could have taken HOURS of research.

 

2. How long will your online course be?

This will have the biggest impact on your time as the longer your course, the longer it will take you to create the materials.

According to Teachable, a starter course might be just five – 20 lessons and cover a smaller aspect of a wider topic e.g. How to create a high-converting lead magnet or it may cover it at a beginner’s level of detail e.g. Soulful PR for Starters.

A typical price to sell a starter course might be $50 – $200.

A flagship course like Build Your Online Audience might be 20 – 100 lessons and cover all aspects of a topic in lots of depth with plenty of additional resources and maybe a community aspect to the programme too. It could sell for $200 – $2000+.

Bonus tip If it’s your first course, try a starter course as part of a funnel. A tripwire. Then you can measure how long things take you.

 

3. Are you are planning to do everything yourself (or outsource some tasks)

As a minimum, most online courses contain:

  • Video tutorials
  • Workbooks/printables (e.g. templates, checklists, cheat sheets, swipe files)
  • Slides

Some course creators also provide audio versions of their courses (which is a great idea for accessibility) and transcripts.

This means that at a very minimum you will need to:

  • Plan the lessons
  • Record/edit video tutorials
  • Create slides and printables

If you are planning to do it all yourself, you may need to factor in time to learn about video editing, design. However, I really recommend using a professional designer and perhaps even an audio editor. I’d recommend outsourcing if you can.

Bonus tip: Don’t forget to factor in time learning new skills or costs for outsourcing.

 

4. Will your classes be live or pre-recorded?

It’s typically quicker to create live content (as you have to do it all in one ‘take’) but depending on how perfect you want your content to be - you may want to edit your content afterwards and cut out any unnecessary bits. But see point 6 - it can be quite nerve-wracking teaching online (or teaching at all if you haven’t done it before).

For a masterclass that’s 90 mins - 2 hours long it takes me:

  • 6 hours to prepare for a class.
  • Plus a day to create a workbook with help from my designer.

If you’re a confident, competent online teacher, go for it live.

 

5. Have you created an online course before?

As with anything in life, you tend to get quicker. When I first started creating online courses, it could sometimes take me up to three hours to create an online class. Now I do it all in one take. I don’t even edit out mistakes unless they are REALLY big.

While I don’t advocate creating your course upfront before knowing if anyone will buy your course. Creating one session to see how long it takes you might be an idea. OR try a masterclass or webinar first before you launch a course to see how long it will take you.

Bonus tip: Start with a masterclass or webinar first before you launch a course. Make sure you presell before you create.

 

6. Are you experienced in teaching?

I am - so it takes less time but what about you? If you’ve never taught anything before it will take you longer than someone who is experienced in teaching.

Make sure you research the different learning styles that people have - some people learn visually others from listening or reading.

It’s important to mix up your styles so that you reach different people at different times.

Bonus tip: Do some research on different learning styles on how people learn etc. Think about the accessibility of your course.

 

7. How to sell your course (without outlaying too much cost)

Make sure you presell your course before you create it. This way you'll know if it's got legs. The worse that can happen is that you have to refund people as you haven't had enough interest.

If you haven't got a big online audience to sell to - you might consider starting small with a webinar or masterclass to build interest from and then build your online audience.

Ready to know more?

Join my How To Plan And Create Awesome Teaching Resources For An Online Course

Podcast shownotes

  • About my How to plan and launch online masterclasses (01:47)
  • About this podcast episode (07:32)
  • Why I can’t give you the exact amount of time it will take  to create a course (08:21)
  • Why knowing your subject really well will help you create your course quickly (11:25)
  • How to save time if you already have some popular content to turn into a course (13:12)
  • Why creating a niche mini-course is a good place to start (15:02)
  • Why you need to test your concept before building a flagship course (16:28)
  • The three main resources that you might need to create for your course (19:25)
  • What you need to think about when creating your resources for your online course (20:47
  • Why you need to remember that everyone has different learning styles (21:34)
  • How to make your classes interactive (and why you should) (23:40)
  • What you need to consider when you create your resources (25:10)
  • Why you might want to consider outsourcing and why design is so important (28:40)
  • Why your course materials need to look professional (30:10)
  • Why live classes can save you time rather than prerecording(31:40)
  • When you might prerecord your classes (33:20)
  • Why you should start with a masterclass or webinar and build from there (35:02)
  • Why you should presell your course before you create it (36:50)
  • How to find out if people will buy your course (38:39)
  • What to do if you don’t have time to build a big online audience to sell to (40:01)
  • How to get an idea of how long it will take you to create your course (43:20)

Resources

Join my How To Plan And Create Awesome Teaching Resources For An Online Course

Join my Build Your Online Audience Programme

Teachable

Rev.com Affiliate link with $10 off for new customers

 

Other useful podcasts

[337] The tools I use to build an online audience (podcast)
[339] How to build an audience for an online course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[372] How to build an engaged online audience (podcast)

[BONUS] Should you join my Build Your Online Audience Programme? (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Aug 12, 2020

Are you considering joining my Build Your Online Audience programme but aren’t sure whether it’s right for you? 

If so you probably have questions like:  

  • What kind of results can I expect if I join the programme (and how quickly?)
  • What exactly is included in the programme and how does it work?
  • Is the programme suitable for a business brand//like mine? 

Maybe you’re wondering how much time you will need to devote to the Build Your Online Audience programme, whether it’s suitable for your type (or stage) of business and the difference between the Standard/Premium versions of the programme.  

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it’s tempting to start with the features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join. 

1. What kind of results can you expect if you join the Build Your Online Audience programme? 

As with anything in life you get out what you put in but here’s what some members have achieved: 

✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days. 

✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days.

✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days. 

✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales 

Achieved within 90 days 

✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers 

2. Why do you need to build an online audience?

You don’t NEED to build an online audience. If you’re getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don’t need to do anything. 

But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don’t want to have to do personal outreach for every sale,  you need an online audience. 

To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you’re looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.  

3. How much does it cost to join the Build Your Online Audience programme? 

There are two levels to the programme: Standard and Premium.

Standard: is £240/£36 pcm

Premium: is £440/£66 pcm 

As a monthly member - no minimum numbers of months. 

4. What exactly IS the Build Your Online Audience programme? 

The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers. 

Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales. 

Key topics covered in the Standard programme are: 

✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram

✔️ Content planning and creation

✔️ Content strategy (blogging, podcasting, video marketing)

✔️ Email marketing (including how to create a lead magnet and build your email list). 

We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence.

5. What is included in the Standard version of the Build Your Online Audience programme? 

The standard version of the Build Your Online programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list. 

SESSION 1: Nail your niche 

Find the right niche for your business (or refine the one you have) so you can become the market leader. 

SESSION 2: Developing your brand voice 

Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).

SESSION 3: Creating your visual brand 

Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again) 

SESSION 4: Choosing your platforms 

Choose the content platforms that are right for your business (i.e. blog, Youtube, podcast, Instagram, Facebook, LinkedIn and/or Twitter). 

SESSION 5: Creating binge worthy content 

Learn how to create content that’s more addictive than your favourite Netflix series.

SESSION 6: Unforgettable social media 

Create irresistible social media content that attracts new followers and fans - every single day. 

SESSION 7: Email marketing 101  

Get started with email list building (even if you feel daunted by the tech). 

SESSION 8: Email magnetism 

Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).

SESSION 9: Nurture and Grow 

Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving. 

😮  INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮 

Also included:

✔️ Bonus classes on the key social media platforms:  Twitter, Instagram Facebook, LinkedIn. PLUS a Canva masterclass. 

✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)

✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience 

6. What is included in the Premium version of the Build Your Online Audience programme?

The Premium version of the Build Your Online Audience programme includes:

All of the above PLUS: ACCESS TO MY ENTIRE ADVANCED MASTERCLASS LIBRARY

Includes the following classes (worth £792)  

  • How to create a coaching/consultancy package
  • How to launch your first online course
  • How to write social media posts that sell
  • How to launch your own planner/journal
  • How to turn your offline services into online offerings
  • How to launch a webinar/masterclass
  • How to create an email nurture sequence
  • How to create passive income in your business
  • How to write delightful emails 
  • How to write engaging copy for your business (Copy Fix)
  • How to get booked to speak on big stages 
  • How to create a content plan for your business 

PLUS additional courses/classes (worth £1782) 

✔️ Getting started with Pinterest

✔️ Blogging Success Formula

✔️ Instagram Success Academy 

✔️ Getting started with Facebook ads (coming later in the year)

✔️ Getting started with Youtube (coming soon) 

✔️ Getting started with live video (coming later in the year)

✔️ Launching your own podcast 

✔️ Blogging Success Formula

BONUS course: How to create awesome sales copy (worth £497)

🐝 GET IT DONE SESSIONS 🐝

The Premium version of the Build Your Online Audience programme also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).  

Who is the Build Your Online Audience for?

The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers. 

It’s suitable for: 

✔️ Service-based based businesses (including hospitality)

✔️ Product-based businesses

✔️ Online business

✔️ Offline businesses

✔️ New businesses

✔️ Established businesses​ 

✔️ Freelancers/sole traders

✔️ Solopreneurs/entrepreneurs

✔️ Small/Medium-sized businesses

✔️ Colleges/universities

✔️ Charities

And if you need more reassurance, here’s a list of some of the types of business owners I’ve helped with audience building: 

Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers.

7. Is the Build Your Online Audience programme suitable for product-based business owners?

 Absolutely yes. The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner

Here is a list of some of the product-based business owners I work with: 

✔️ Hand-made jewellery

✔️ Evening dresses and gowns

✔️ Dance costumes

✔️ Face masks

✔️ Vegan handbags

✔️ Subscription boxes

✔️ Personalised baby/toddler gifts

✔️ Recipe kits

✔️ Skincare and makeup

✔️ Books/planners

✔️ Yoga wear and accessories 

✔️ Children’s clothes

✔️ Activewear for mums and mums-to-be 

8. Is the Build Your Online Audience programme just for beginners?

Not at all. Whether you’re new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help. 

Is the Build Your Online Audience programme suitable for new business owners? 

Definitely. Whether you’re completely new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help. 

9. What is the format of the classes?

Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.

Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner). 

Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback. 

 10. When is the right time to join the Build Your Online Audience programme...before I launch my new product/service or afterwards?

It’s never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to? 

11.  How quickly should you expect to see results from the Build Your Online Audience programme? 

 As with anything in your business you get out what you put in? 

You get out what you put in. Shared success stories of 90 days 

12. Can men join the Build Your Online Audience programme?

Absolutely yes. Paul Couchman (great growth in his Instagram 1500 new followers) historic food, Mahmood Reza accountant (helped launch an awareness day) Jon Clayton architectural technologist (£600 of sales from Science of Audience Building). 

13. How much time do I need to spend?

Minimum of two hours a week.

You don’t have to do everything

Resources

Join my Build Your Online Audience programme here

Other Podcast episodes

[339] How To Build An Audience for an Online Course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
[386] The four types of content that will help you make more sales in 2020 (podcast)
[417] How much does it cost to launch your own planner (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

Aug 7, 2020

Would you love to make more sales from your website? Maybe you'd love to know the type of content to create to attract more people to your website?

Find out how to attract more website visitors and increase your sales in this podcast with online marketing consultant and website optimisation expert Vicki Jakes.

Vicki explains the key things that your website must-do if you’d like to sell more of your product or service. Including the four main website pages that any website should have and why your call to action needs to be really obvious.

Find out why your website content and the language you use is more important than using fancy pants keywords - and how to make Google really fall in love with you and show your content to a bigger audience.

Vicki shares simple, practical tips to get your website do the hard work for you. And the key things to consider when optimising your website to make it rank higher in search.

Discover the three main Google Analytic metrics that you must monitor and how to keep people on your website longer.

PLUS why knowing your best performing content will help you save time creating new content.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About my Build Your Online Audience programme (01:25)
  • About Vicki and how her business has evolved (4:09)
  • Why it's important to have a website and not just rely on social media (08:11)
  • Why you need a website to create a predictable revenue stream (11:30)
  • The four key pages you need to have on your website (13:34)
  • Why you should have a blog page on your website (and why it’s not a diary) (15:44)
  • Why you have to write as people think to get your content found on Google (18:43)
  • Why you have to start with your content and not with keywords (22:16)
  • The key things Google is looking for on your page (23:08)
  • How to find out what your customers are searching for (24:50)
  • Why you need to be realistic about being on the front page of Google (25:30)
  • Why you have to have a clear Call to Action on your website homepage (26:47)
  • Why your website needs to get to the heart of what you do (29:26)
  • How to make the most of your meta description and your word count (32:50)
  • Key things you can do to make sure your website is optimised (38:04)
  • Why you should know the best-performing pages on your website (41:40)
  • Key Google Analytics to track and why this will improve your marketing (42:14)
  • Why you should rewrite your best performing website content (46:38)
  • How to show Google that you’re an expert and the ideal length of a blog post (50:05)
  • Why you should create a blog post to go with your podcast or YouTube video (51:25)
  • Why you shouldn’t be afraid of creating link posts (52:25)
  • Why you don’t have to reinvent the wheel with every piece of content (53:35)
  • About my Blogging Success Formula course with Vicki Jakes (54:58)

Resources

Vicki Jakes website

Find out more about my Build Your Audience Programme

Keywords everywhere website

How to write a blog post every day 21 tips to get you started (blog post)

Why you need

Other useful podcasts

[236] Why you need a blog for your business (podcast)
[330] How to write awesome sales copy for your business (podcast)
[336] How to make sales from your business blog (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)
[386] The four types of content that will help you make more sales in 2020 (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

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