Build Your Online Audience: [381] How to use awareness days to create engaging content for your business

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[381] How to use awareness days to create engaging content for your business 0

Nov 28, 2019

Would you love to know how to use awareness days to create engaging content for your business? In this podcast episode I explain how to use awareness days to create engaging relevant content that fits with your business and goals. If you've ever wondered how National Nothing Day or how to create content about The Golden Globes that can be applied to any business then have a listen as I explain how I would go about using them.

I explain the four types of content that you should be sharing, regularly on your social media accounts and how you can apply these to the awareness days that are relevant to you and your business.

I explain how to create content by asking yourself these two MAIN questions when thinking about how to use an awareness day:

How is this day relevant to me and my business?
How is it relevant to my audience?

If you’d love to know how to use awareness days to create content that’s relevant to your business in an engaging way that will get people talking back to you (without overdoing the awareness days) then you’ll love this podcast. I also tackle how you can use overly popular awareness days differently and how you can create content by saying what no one else is. PLUS how you can use awareness days to tackle the elephant in the room.

If you’d like to know how I would go about using some of the sillier sounding awareness days by using some lateral thinking and some examples of my own personal relatable stories then have a listen. I'd love to know what you think and do let me know how you'd use some of these awareness days.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

*The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast

How is this day relevant to me and my business?
How is it relevant to my audience?

How my experience in journalism inspired me to create the media diary (3:58)
The four types of post you should use to get engagement (4:53)
- 1 - ‘I need to know this’ content - content that's useful - tips and advice (5:16)
- 2 - ‘I know about that’ content - content where you ask people a question about what’s going on in your life or biz (6:05)
- 3 - ‘I know how that feels' content - content that people can relate to (7:26)
- 4 - ‘This is what I think’ content - content that can divide people and can be opinionated (8:40)
How often you should use awareness days and why you shouldn’t use too many (11:17)
Some examples of January awareness days and how you could use them (12:56)
The *two questions you need to ask when creating content for awareness days (13:24)
What questions to ask when you're deciding which piece of content to create (15:20)
How to find inspiration if you are struggling for content ideas for an awareness day (16:40)
How to create content for generic awareness days that can work for any industry (20:20)
How to create personal relatable content and apply that to awareness days (22:26)
How to think laterally about awareness days and make them relevant to you (23:30)
Why you shouldn’t use every single awareness day (27:25)
How to stand out with popular awareness days by using them differently to others (33:55)
Why everything is a content opportunity if you use the two questions and creative thinking (36:29)