THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP.
https://courageous-content.captivate.fm/
Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?
If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.
Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt).
You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure.
This is the final episode of The Build Your Online Audience podcast.
Join the waiting list for my NEW podcast (launching in May 2021) here.
Natalie's website and podcast
Natalie’s Instagram
Natalie’s book Suck It Up Princess
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Build Your Online Audience programme
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
[009] How to build a memorable brand with Natalie Sisson (podcast)
[418] How long does it take to create an online course (podcast)
[426] The ultimate course launch checklist (podcast)
[440] The secret to a successful online course or membership launch (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT.
I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too.
Listen to this quick podcast to find out how to get the link to register to join us.
Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle.
There's everything you need to get your podcast up and running.
See you there!
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Have you ever wondered what would happen to your content if you needed to take time out of your business?
Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work?
If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important.
In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to).
You’ll learn why planning for the good times (a sudden spike in sales, for example) is just as important as planning for a crisis.
PLUS what to include in your contingency planning. And why this topic is important - even if you’re a solopreneur.
Diane's website and podcast
Diane's Instagram
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Build Your Online Audience programme
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[439] How to create a content batching week with Jordan Gill (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
In this episode, I explain why I’m ending this podcast in two episodes time (episode 450).
I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together).
If you’re a regular listener to the show, THANK YOU so much for your support.
Be the first to hear when my new podcast goes live in May 2021.
Sign up for the waitlist to hear about my new Courageous Content podcast
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[315] How to create a brand statement and why you need to with Nicole J Smith (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[400] How to build a large audience for your blog, vlog or podcast or (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products.
In this podcast episode (which you can also read as a blog), I share my tips on how to generate a semi-passive income from selling a planner or journal.
You’ll find out:
There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person.
For example, my Social Media Diary & Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track.
Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress.
A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event.
2. Pick a niche for your planner
Don’t be put off if there are already planners on sale in your industry/space.
It is possible to niche down within your industry
For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour - will not only help you stand out, it will also increase your sales.
For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches.
There are lots of possibilities to niche down within your industry. Even if it seems like there are lots of planners already on the market.
You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer.
The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations.
If this is the case, you have a number of options:
There may be someone else out there who sells a similar planner/journal to the one you want to create. Someone who has an established audience e.g. a YouTube channel, book and/or large social media following.
So why would someone choose to buy from you?
I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to sell your planner (at least in the numbers you would like).
The best way to build authority is to publish content that answers your ideal customers’ questions - ideally on your website.That way, when your ideal clients are searching online for answers to their questions, they’ll end up on your website.
I publish regular blogs/podcasts on content planning/creation throughout the year. This helps me and my planner get ‘found’ more easily in Google.
If you approach your planner business with realistic expectations, you can only build from there. This is one of the things we cover in my How To Launch Your Own Planner masterclass.
We do some calculations to see what your audience size is and what you can expect to sell. Then you can decide if you want to launch now or do a small print run. It can cost more to do a small print run, but you can learn and build from there.
I’ve got a podcast episode all about how much it costs to launch a planner that will help you understand how many you’ll need to sell.
The great thing about creating a planner/journal is that you can create information products (e.g. online courses/digital downloads) to go alongside it.
You don’t need to launch one now (in fact, it’s best to keep things simple and start with your planner/journal). But if you can see the potential to create an information product to go alongside your diary, you’ll be able to generate more revenue.
Since I launched my Social Media Diary & Planner five years ago, I’ve launched a content planning membership programme to support people with using the diary throughout the year. This is £149 (compared to £39 for the diary) and around 25% of diary owners now opt to buy the planning club as well as the diary.
Do also consider how your planner/journal might fit into the rest of your sales funnel. A planner/journal can often be an ‘entry level’ product which can lead to an upsell for a higher ticket offer.
If you’re serious about launching a planner or journal for your industry, join my How To Launch A Planner Masterclass. I go into greater depth about the steps you need to take to launch a successful planner or journal. And it includes all the checklists and templates you need.
Plus, what you need to do before you go to a printer.
You can join the masterclass here.
Join my How to launch your own planner masterclass
Join my Instagram Success Academy
Join my Build Your Online Audience programme
[Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)
[Bonus] How to get the most out of my 2021 Social Media Diary & Planner (podcast)[220] How to create a planner or journal for your industry (podcast)
[355] How to create and launch your own planner (podcast)
[414] How much does it cost to launch your own planner (podcast)
[422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Did you know that just one in three podcast hosts are women?
And just 21% of chart-topping podcast hosts are female?
Even though almost as many women listen to podcasts as men.
So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche?
This special podcast episode - published to mark International Women’s Day 2021 - aims to inspire more women to get their voices heard.
You’ll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast.
Even if starting a podcast isn’t on your radar, there is so much to inspire you in this episode to get your voice out there.
Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill.
Charlotte Foster Turn up the volume on your voice
Anna Parker Naples Podcast with impact
Ant McGinley Pods up North
Avni Gohil Virtuelicious
Descript - transcribe and edit audio
Audacity - for recording and editing
Searchie - for transcripts
Otter - for recording and transcripts
Zoom for recording your podcast
Join my Courageous Content mini-course
Join my Instagram Success Academy
[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
[446] How to pitch yourself as a podcast guest (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[383] How to get your podcast live in 60 days (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[253] How to land a guest appearance on podcasts with Nicole Holland (podcast)
Connect with me on Twitter, Instagram, Facebook and LinkedIn