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The Janet Murray Show - Love Marketing, Make Money

Janet Murray - create a buzz around your business.
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The Janet Murray Show - Love Marketing, Make Money
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Jun 12, 2020

Want to learn how to use Pinterest to grow your online audience? 

If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis.

Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience. 

She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features.

Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too.

PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest. 

There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my new Getting Started with Pinterest Course with Kate Beavis in my Build your Audience Programme (1:02)
  • About Kate’s business and how she uses Pinterest in her business (2:50)
  • What Pinterest is and why it's not a social media platform (4:05)
  • How to use Pinterest as a visual search engine and how it compares to Google (5:29)
  • Why you need to understand your audiences pain points when planning your content (9:23)
  • Why Pinterest is great for a product-based business (9:57)
  • Why Pinterest is really powerful for a service-based business (11:30)
  • How to set up Pinterest for your business and why keywords are vital  (16:08)
  • How to set up your Pinterest boards and how many boards you need (18:01)
  • Why scheduling is key on Pinterest and how often you should be pinning (21:50)
  • How to share other people content on Pinterest (23:30)
  • What to consider when it comes to visuals/text/images on Pinterest (27:18)
  • How to make sales if you are a product-based business on Pinterest (30:07)
  • How to quickly create lots of content for your Pinterest boards (32:01)
  • Where to push your content if you don’t have a blog or website (34:34)
  • Using Pinterest Stories and tips on linking your videos to TikTok   (36:14)
  • How to use Pinterest to promote your podcast or YouTube channel (38:30)
  • What metrics are important to track on Pinterest (39:28)

Kate's website The Indie Practice

TheIndiePractice Pinterest
TheIndiePractice Facebook

Resources

Join my Instagram Success Academy here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[163] How to get high profile media coverage in your business with Kate Beavis (podcast)
[319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

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