Wondering whether you should attend my 2021 Sorted content planning event on Nov 3 & 4?
In this podcast episode (which you can also read as a blog post) I’ll tell you more about the event to help and the kind of results you can expect if you attend. By the time you’ve listened to this podcast episode (or read this blog post), you should be able to make a decision whether to buy a ticket.
While it’s tempting to start with the features of the event, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you attend. So first off, I’ll give you a quick overview of the event. Then I’ll share some success stories of people who attended the event last year.
2021 Sorted is my annual content planning event for coaches, creatives and entrepreneurs. The event is taking place on November 3 & 4. The aim of the event is to take the pain out of content planning - by giving you the accountability and support to create your 2021 content plan, live at the event.
It’s also about getting inspired. Which is why the event also features talks/workshops from some of the world’s leading content creators on how to plan and create engaging content that will help you generate sales for your business.
The event - which usually takes place in person - is now in its fifth year. And while it has moved online this year, due to government restrictions on large gatherings, it’s meant we can host more speakers and more sessions (more on that later).
With over £800 of content...investing in a 2021 Sorted ticket offers insane value - and support for the WHOLE of 2021 - and not just at the event.
This is what hospitality expert Mark Simpson has to say about the content planning strategies I teach at 2021 Sorted and how they have helped him.
But it’s not just about saving time. Showing up more consistently with your content - content that is well-thought out - rather than rushed out at the last minute - can make a huge difference to the bottom line of your business.
Attending last year’s Content Planning event inspired Amy Caiger to launch a podcast. She has now published 30 episodes and it’s helped her land speaking gigs, guest podcast interviews and more clients. This is what she has to say about how the event helped.
Day 1 (Nov 3) is all about Inspiration. You’ll hear from some of the world’s most inspiring content creators on how to create engaging content in 2021 and beyond.
Day 2 (Nov 4) is all about Implementation. This is the day when you’ll sit down and create your content plan for the coming year (I’ll literally walk you through it, step by step).
Day 1 keynote sessions
How to plan, create and launch a podcast in 2021 with Colin Gray aka The Podcast Host
Launch a profitable online course in 2021 with Janet Murray
Self-publish a book in 2021 with Sacha Black
How to launch a membership site in 2021 with Membership Guys founder Mike Morrison
Launch or revive your Youtube channel in 2021 with Steve Dotto
How to launch a live video show with Ian Anderson Gray
Level Up sessions are guide discussions that focus on a range of issues that impact entrepreneurs - but don’t always get the attention they need/deserve e.g. mental health, dealing with copycats/trolls, running your business around a family & more. You’ll hear from a panel of expert speakers, then break into groups (in Zoom rooms) and talk with other delegates.
And the support doesn’t stop on the day. This year, you also get FREE membership of my 2021Sorted Club - which means you get support with your content creation and planning - throughout 2021. This includes a weekly email from me with ideas on how to use the awareness dates in the diary, four quarterly coaching calls (which will give you the accountability to make sure your content plan is in place for the following quarter) and a digital version of the diary.
What’s included in the 2021 Sorted Club?
✔️ Your 2021 Social Media Diary & Planner
✔️ A ticket for my 2021 Sorted event on Nov 3 & 4 (plus all the recordings if you can’t make that date or buy after the live event)
✔️ A digital version of the diary (both a pdf version and and file you can use to add the awareness days/key dates to your diary)
✔️ A weekly email from me with ideas on how you can use the dates in the diary to generate social media posts, blogs, newsletters etc
✔️ My Content Planning Masterclass on Thursday, November 26
✔️ Four group coaching calls across the year, to keep you on track with your content creation/planning
✔️ Additional resources and templates to help with your content planning
FAQs
I’m not sure if 2021 Sorted is right for my business
If you need to plan and create engaging content about your business in 2021 and beyond, 2021 Sorted can help (and yes that does include both product and service-based businesses).
There is a full list of the types of businesses it can help on the sales page for 2021 Sorted (and examples of the types of businesses who’ve attended in the past) but the bottom line is this.
If you need to create and plan content...it will work for you/your business. The only question you need to be asking about this...will you do the work to make it all happen?
I don’t have time to attend 2021 Sorted
Taking a couple of days out of your business to plan out your content will save hours of time in the long run. So the real question here is: do you really have time NOT to?
I’m not in the UK and some of the sessions are a bit early/late for me
That’s no problem...as you’ll get all the recordings.
I’ve tried content planning before and it didn’t work
Just because you tried something and it didn’t work, that doesn’t mean it will never work. I joined and left five gyms before I found one that suited me (and an exercise habit that stuck). And I’ve seen exactly the same thing happen with people who say that can’t do content planning.
Find out more about my 2021 Sorted event
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner (podcast)
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[372] How to build an engaged online audience (podcast)