Ever worried that you're annoying your subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy? Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy.
They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you.
Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers.
They explain why you shouldn't overthink email segmentation. And why you mustn't be afraid to delete people from your email list.
PLUS how you can sell in your emails and still give value.
It's full of really practical advice and takeaways that you can apply straight away in your own business.
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[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[350] How to use surveys to increase your online sales with Rob & Kennedy (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
[404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast)
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I was recently diagnosed with ADHD.
At the grand old age of 45.
If you haven’t heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness.
I’ve found it uncharacteristically difficult to talk/write about, but I’m sharing it here in the hope it might be of help (even just as a reminder that everyone has their ‘things’ to deal with).
In this special podcast episode, I share the story of how I discovered I had ADHD and why I believe it's my secret superpower as an entrepreneur.
By the time you get to the end of this post, there’s a good chance you’ll be thinking one of three things (or maybe all three).
So, to put it into context...yes we all do some of the things I share with you here sometimes. What makes the difference with ADHD is (a) the frequency with which the symptoms occur (b) the extent to which it affects your life.
It’s also worth mentioning that ADHD shows up differently in different people….particularly in girls and women (which is why it’s often missed). For example, the hyperactivity and/or restlessness can be mental rather than physical (as in my case).
And while educational/professional achievement in people with ADHD is often lower, it can show up in high achievers too. In fact the ability to 'hyperfocus' - to zone in on a particular area of interest and block out everything else - can be EXACTLY the thing that helps you to become a high achiever (another reason why ADHD can get missed).
I always felt there was something a bit ‘different’ about how my brain worked - but like many people - I associated ADHD with hyperactive teenage boys, so never imagined I could have it.
Then I stumbled across an article about women and ADHD and thought…’oh my God, that’s ME.’ I spent the next year or so reading and researching, which is what, eventually, led to me getting tested and getting a diagnosis.
To put my symptoms into context, here are some of the questions I’ve grappled with pretty much all of my life 👇:
✔️ How can I be such a high achiever at things I find interesting but suck SO badly at those I don’t (which is VERY apparent from my school reports)?
✔️ Why can I concentrate for hours on things I’m interested in - to the point where I lose track of time - but struggle to pay attention to anything that doesn’t?
✔️ Why am I so bad at ‘life stuff?’ Paying bills, booking/cancelling appointments, ordering groceries, cooking….
✔️ Why do I get so excited about new things….then struggle to finish them?
✔️ Why am I so bad at friendship? Remembering friends' birthdays, sending baby gifts, asking after them when they’re sick, turning up to social things…well maybe not bad, just inconsistent...
✔️ Why am I such an impulsive spender (but never seem to learn from my mistakes)?
✔️ Why am I so brilliant with words...but frequently get muddled up with numbers and dates?
✔️ Why do I leave everything until the last minute? In fact, why does leaving it to the last minute sometimes feel like the ONLY way to get it done?
✔️ Why do I struggle so much with detail? To the point where starting a project with lots of moving parts or instructions to read feels PHYSICALLY painful?
✔️ Why can’t I hold down a job or even stick working in an office with other people for more than a few weeks at a time?
✔️ Why do I get so BORED of everything so quickly: meetings, relationships, social events, small talk, projects...?
✔️ Why do I sometimes make such impulsive decisions? Decisions that can blow up relationships (friendship/work/family)...often on a whim?
✔️ Why am I SO damn sensitive? To the point where a cross word/brush off from a colleague/friend can put me in a dark place for weeks on end…
✔️ Why am I a compulsive workaholic who works longer hours than anyone else I know (often to achieve the same results)?
✔️ Why don’t I enjoy holidays/days off like other people seem to?
✔️ Why can’t I SWITCH MY DAMN BRAIN OFF? 🤯
All of which I now realise are symptoms of ADHD.
If you’ve worked with me and/or are a friend, you may be surprised by me sharing this.
Because I probably come across as pretty calm, right?
I generally don’t pace the floor, interrupt people when they’re speaking and/or talk incessantly (well, only sometimes 😂 ) or any of the other stereotypical symptoms of ADHD.
The only thing you might have noticed is that sometimes I talk a bit fast. And - if you’ve worked with me, you’ll also know I THINK fast. Which can make it hard to keep up at times...
But I wasn’t bouncing off the walls as a child/teenager (and nor do I do that now). So I had no reason to believe - and nor did anyone else in my life - that the things I describe above were anything more than personality quirks.
Relationships is the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.
Maintaining female friendships often involves doing things you don’t want to do - or that bore you - just to be accepted. Which I’ve learned doesn’t work for the ADHD brain.
I’ve been dropped from numerous female friendship groups over the years for not playing by the ‘rules’ (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I’ll save that for another post!).
Which means life can feel a bit lonely at times. 😢
While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I’m engrossed in work or a new hobby. Because that’s all I can manage without messing things up.
Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I’ve spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain... which kind of helps a bit.
Work-wise, I’ve completely leant into my zone of genius (writing, communicating, creating content) and outsourced the things I find hard. And I love what I do, which means I rarely have problems paying attention to work stuff.
Life wise...I kind of bumble along, trying - and often failing - to create systems to keep me organised. But I still get far too many fines/charges for forgetting to pay things. I’m still impulsive with money, but because I earn more these days, it’s less of a problem. Which means I no longer have any debt. Although, if my income changed, I know that’s something I’d have to watch out for.
I’ve learned that the ADHD brain only has two modes: ‘now’ or ‘not now’ - which means you can’t draw on a previous experience like most people do (for example, getting charged for going over your overdraft limit because you bought something you couldn’t afford). Which is why you keep repeating the same mistakes - over and over again - much to the frustration of family/friends/colleagues.
Relationships are the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.
Maintaining female friendships often involves doing things you don’t want to do - or that bore you - just to be accepted. Which I’ve learned doesn’t work for the ADHD brain.
I’ve been dropped from numerous female friendship groups over the years for not playing by the ‘rules’ (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I’ll save that for another post!).
Which means life can feel a bit lonely at times.
While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I’m engrossed in work or a new hobby. Because that’s all I can manage without messing things up.
Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I’ve spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain, which kind of helps a bit.
This is all quite new to me, so I’ll leave it here (and I’m also a bit bored now).
I’m just starting out on this journey, so I still have a lot to learn. I spent the first few weeks wondering whether the test was ‘wrong’ and worrying about whether people would think I was jumping on to some kind of trend/bandwagon (ADHD is really common in entrepreneurs).
Once I’ve got my head around it, I’m sure it’s a topic I will revisit again - especially once I’ve explored different treatment options. But I wanted to share this with you in case it was helpful in any way.
And it goes without saying that while living with a restless, racing mind isn’t always easy (in fact, it can feel unbearable at times), it is almost certainly responsible for some of the things I’ve achieved in my life/business.
Over and out.
A Radical Guide for Women with ADHD
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[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[406] Mindset problems that can slow your audience growth (podcast)
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Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.
Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.
Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.
Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.
PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.
Jen Hall The Expert Unrivalled Podcast
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[349] How to find the right niche for your business (podcast)
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[Bonus] How to generate income fast by creating a power hour for your business (podcast)
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If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials.
In this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and how to be more inclusive.
Find out how you can make a difference from the way you write your content and the tone of voice you use - through to the guests that you might invite on your podcast or Facebook Live.
Ramat also recommends resources that you might find helpful to understand this more.
I'd love to know if you find this helpful.
It's about Damn Time Arlan Hamilton
Sway: Unravelling Unconscious Bias Dr Pragya Agarwal
Ramat Tejani Website
Ramat Tejani Instagram - The Inspiration Box
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Ramat Tejani Twitter
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[343] The three audiences you must build to create a successful online business (podcast)
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[391] How to write better social media captions (podcast)
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Want to learn how to use Pinterest to grow your online audience?
If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis.
Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience.
She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features.
Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too.
PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest.
There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful.
Kate's website The Indie Practice
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[163] How to get high profile media coverage in your business with Kate Beavis (podcast)
[319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast)
[372] How to build an engaged online audience (podcast)
[391] How to write better social media captions (podcast)
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Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and you'd love to shake them up a bit?
Maybe you've got a product or service launch coming up and you’d love to know some new innovative ways to talk about what it is that you do and promote your product or service?
Then listen to this podcast episode where I share 11 Instagram Story ideas to generate more sales in your business. With three of them I go into more depth and explain how you can construct the entire Instagram Story from beginning to end.
Discover how you can use Instagram Stories to start conversations and generate sales. Plus why getting people into your DM’s is key.
I’d love to know what you think.
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[362] How to grow your Instagram following to 27K fast (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[385] How to sell on Instagram Stories (without feeling sleazy) (podcast)
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Masterclass - How to generate passive income in your business
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Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
How to write social media posts that sell (online masterclass)
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Do you ever have a series of social media posts or marketing emails to write and find yourself wondering how you heck you can make the topic interesting?
In this podcast episode, I share my secret strategy for turning 'boring' topics into super engaging content.
It’s so simple, you’ll wonder why you didn’t think of it yourself.
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[405] The secret to creating bingeworthy content (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
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Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you’ll love this podcast episode with performance and mindset coach Osmaan Sharif.
Osmann explains the common struggles that affect our mindset as entrepreneurs and how this can get in the way of building our audience.
Discover why you need to know your entrepreneurial super power and how this will help you identify the parts of your business that you should be focusing on and what you might need to let go.
Find out how aligning your values with your business goals will motivate you and help you achieve your goals and what happens to your mindset when they get too far out of synch.
He shares practical advice that you can apply in your business to deal with overwhelm, procrastination and perfectionism. Plus how 90 day goal setting can help us move forwards in business.
As always I'd love to know what you think.
Osmaan Sharif’s Rapid Transformation website
Find out more about your entrepreneurial superpower in this podcast episode:
[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
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[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
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[390] How to stop overthinking your content (podcast)
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[405] The secret to creating bingeworthy content (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
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Want to know how to make content so good that it’s like your favourite show on Netflix where one show is never enough?
The sort of content that people just can’t get enough of and they want to binge on it.
Listen to this podcast episode where I explain how you can make your content bingeworthy and make people crave your content so much that they just can’t stop consuming it.
I explain why Netflix is SO addictive and how we can learn so much from it by applying the same principals. Discover how you can make your regular content be it email, podcast, YouTube or blog just as addictive as Netflix and people can’t wait to get their eyes (or ears) on it.
I share practical tips and tactics about how to make your content bingeworthy and why it’s so powerful if your content can do this.
Find out why our brains crave familiarity and how you can make your content irresistible.
As always I’d love to know what you think.
p.s Warning you might want to go on and listen to other episodes after this one.
My daughter and I have a serious Netflix habit.
We sit down at 10pm every night with a chocolate covered Oreo and cup of tea to get our ‘fix’.
Over the past few months we’ve watched:
Over the past few years we’ve watched the entire seven series of The Gilmore Girls - including the revival - several times. And I think we’re on our third time through Call The Midwife, which has seven series.
At 11pm we often end up bickering because my daughter wants to watch another episode. And it’s hard to play the responsible parent because I’m DYING to see the next one. If you think 11pm is late for a 14-year-old to go to bed, by the way…well I’ll tell you about that tomorrow.
From a behavioural science point of view, our behaviour follows a classic pattern of habit formation.
There is a cue (the time - 10pm)
There is a routine (the cup of tea and the chocolate Oreo)
There is a reward (the enjoyment of the show)
This is followed by a craving for the next show.
The reason Netflix shows are so addictive is because they flood us with the feel-good hormone dopamine, leaving us ‘hungry’ for the next show.
And there is so much we can learn from Netflix on how to make our own content more ‘binge worthy’.
For example, I’ve been publishing a new podcast every Friday for the past four years (cue). People often tell me they plan their dog walk/gym visit around this (routine). I know that if people have enjoyed the episode (reward) they’ll want to listen to others on a similar topic (craving). Which is why I often mention other relevant episodes on the show (and include them in the show notes).
And since I’ve been publishing my daily email on/around 7am each day (cue), people have started telling me it’s the first thing they read each day over their coffee (routine). If they’ve enjoyed the email (reward) they’ll be looking forward to the next one (craving). Which is why I sometimes hint at what I’m going to cover in the next one.
What does this mean for you? If you can make your content part of someone’s routine, you’ll find it much easier to build an engaged online audience.
So how do you do this?
A cue can be created by deciding on a regular day/date/time. For example, if people know you put a new podcast out every Friday, they can plan their activities around it. My podcast, daily email, podcasts, Boris
A routine can be established through a familiar format. Even this podcast has one. As human beings we like to know what to EXPECT.
We can learn a lot from the news/magazine shows.
Radio 4 - news on the hour, half hour, 15.
People watch Newsnight - Emily Maitlis reads the news, then there’s a few interviews
So my Daily email works because it’s the same every day.
The reward mostly comes from the enjoyment/value of the content. But there are other ways to reward people who engage with your content - for example reading out reviews/doing shout outs. When people feel seen, heard and appreciated, they’re far more likely to keep engaging with your content.
You can create cravings by telling people what’s coming up in the next post/show. Or referring to other related content they might find interesting.
Teasers or trailers e.g. daily emails - gave them the title...what is it going to be about?
On a platform like Youtube you can actively encourage people to binge on your content by creating playlists of videos on similar topics. On a blog, you can create round-up posts of blogs on similar topics. On a podcast you can record ‘seasons’ on specific topics to encourage people to listen to a bunch of episodes at once.
In psychology this is known as clustering. People have a limited amount of space in their short-term memory. In fact, most people can only remember around seven pieces of information at a time. So planning/organising your content in this way can make it easier for people to consume (and binge) on your content.
Clustering doesn’t only apply to how you plan your content - but also how you present it too i.e. how you design and lay out your content to increase memory retention.
One way to do it is by grouping similar topics together -- either under numbered bullet points or with different header sizes.
Besides being much easier to scan, your content will be much easier to remember and recall down the road -- especially if you’re creating long form content.
In BYOA we look at other psychological principles
Reciprocity
Social Proof
Paradox of choice
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[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
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Masterclass - How to generate passive income in your business
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
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How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
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Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
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If you’re like most business owners I know the idea of emailing your list each day might seem crazy. Won’t people get sick of hearing from you every day? Won’t you lose all your subscribers?
I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results.
Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience.
This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write.
I’d love to know if it inspires you.
Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer.
People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn’t just newbies. I hear this from experienced business owners too.
But like everything, writing is about practice. And the more you do it, the easier it gets.
My friend Kennedy started sending a daily email to his list because he’s dyslexic and wanted to get better at writing.
He’s been doing it for two years now. But if you read his stylish, entertaining emails, you’d NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email).
Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer.
I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don’t do any meetings or coaching calls until midday. I just write/create content.
Why do I do it this way? Because I believe it’s easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions.
And while I never suffer from writer’s block (which is what 18 years in journalism does for you), I do write better copy when I’m feeling inspired.
Now I’m not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who’s also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general.
Since I started my Daily Email in April 2020, I’ve racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads.
I recently created a whole series of Facebook ads for my new Instagram course from ‘daily email’ copy - and a bunch of marketing emails. And I’d much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I’m not feeling it.
In fact, I actually repurposed some daily email copy to create this podcast episode and blog post.
Since I’ve been sending my daily email I’ve been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story.
| Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists. |
When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy.
I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It’s also a way of helping me process my experiences and emotions. Some people journal...I write my daily emails.
If you have kids or other responsibilities, it’s easy to tell yourself that you don’t have time. Or that it would be ‘impossible’ to find 15 minutes to write each morning.
But where there’s a will there’s always a way, right?
Sign up for my Daily Email
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
Join my Instagram Academy Course here
Janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme
Masterclass - How to generate passive income in your business
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Would you love to know how you to build your audience using competitions and giveaways?
If you've ever wondered how to run a competition or giveaway and how you can use this to build your audience on social media - then you'll love this podcast episode - with Mark Simpson founder of Boostly and worldwide Facebook group the Hospitality Community.
Mark explains step by step how you can build your online audience by using giveaways and competitions on Facebook and Instagram
Discover how you can use competitions to get people from your Facebook page and onto your email list. He explains how to make your competition post go viral with clever copy and posting tactics. And how to make sure you don't fall foul of Facebook regulations by using the right copy.
Find out how you can use competitions or giveaways to build an audience in any industry and how you can use them to create a buzz when you're launching a new product or service.
Mark shares so much in this podcast episode including his tried and tested 5-day formula for creating and running successful competitions and giveaways on Facebook and Instagram.
Plus he shares the exact copy for Facebook and Instagram competition/giveaway posts so that you don’t have to create it yourself.
I hope you're as excited by this podcast as I am and I'd love to know what you think.
Connect with Mark on Instagram
Mark's Boostly podcast
Access Marks FREE 5 day competition copy here: boostly.co.uk/janetmurray
Join my Instagram Academy Course here
Janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme
Masterclass - How to generate passive income in your business
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Are you feeling frustrated with your Instagram growth?
In this episode, I share the surprising reason your account isn’t growing (even though you’re posting consistently, using relevant hashtags and/or spending time engaging on other peoples’ accounts). And show you how to fix it.
If you’re struggling to attract new followers to your Instagram content, you may think it’s because you haven’t nailed your strategy. You need to post more often/consistently. You need to find the right time of day to post. You need to find the right hashtags to attract your ideal/clients.
But while honing these strategies can help, there is one fundamental thing you have to be able to do to grow your following. If you can’t do this, you’ll struggle to grow your audience - regardless of any strategies you try.
So what is this magic thing you must be able to do?
You have to be able to connect emotionally with your audience.
Your content needs to make people stop in their feed,
And it needs to make them feel something. For example:
If you want people to take the time to stop and read your post. If you want people to hit ‘save’ or ‘share’ - or leave you a comment - it has to hit them right in the heart.
It if doesn’t, they’ll just keep on scrolling.
So how do you know your content is hitting the spot? More people will be liking, commenting on and sharing your content for sure. But what will really show your content is hitting the spot is when people leave comments like:
‘This really resonates with me.’
‘I feel like you’re inside my head.’
‘I was just thinking this earlier.
So how do you create this kind of content? Keep reading and you’ll find out.
Take a look at the account of some key competitors that are getting good engagement and growth on their account.
How are they engaging their audience emotionally?
Natalie Lue - everything we do is about making us feel better. So if we can make our audience feel better about themselves they’ll love us for it.
Lifestyle envy (personal/work) - Hannah Otto, The Annaedit, Brand Stylist
Humour: Alyssa Limperis, Simon Holland, Glitterbeards, Paul Flaart
Empathy: Matt Haig, Jamie Tworkowski (Jamie T), Helen Marie
Reassurance/encouragement: Boss Babe, me
Challenge: polarising content - don’t see so much on Instagram
People need to SEE themselves in your story - even if they haven’t had that exact experience.
For example, I have a recent post: Don’t take criticism from people you wouldn’t take advice from.
In the caption I talked about how people email me with ‘advice’ on email marketing - even though they don’t have
1,333 likes
1086 shares
640 saves
I’ve just been looking at my top ten performing Instagram posts of the past year.
My best performing post got:
PLUS it’s been saved 2,495 times, landed me 912 new followers and 90% of people who saw the post weren’t even following me in the first place.
Pretty mind-blowing, right?
Well here’s the interesting thing.
Only ONE of my ten best-performing Instagram posts was actually created by ME (number 10 as it happens). The rest of the posts (including this one) were originally created by other people. I was simply resharing them.
In the last six months I’ve more than doubled my Instagram following from 6.5k to over 15k and content curation (sharing other peoples’ content) has been a big part of my strategy.
The way I see it, there is so much great content out there already - created by people who are more eloquent, funny and/or talented than I could ever be.
So instead of dishing up my rather mediocre content, why not introduce my audience to the best of the best?
That way I can focus on giving them exactly what they need: funny, inspiring, poignant, polarising...whatever it is they need to hear at any given time.
Without having to come up with a single idea myself.
And in doing so, I’m not just growing my own Instagram account. I’m helping to grow other peoples’ too.
Which is a win-win all round, right?
Of course there is an art to content curation (including how to credit those whose content you share). Which is why I’ve devoted a whole section to it in my new Instagram course, which starts in May.
But not only can content curation save you tons of time...it can also help you improve the quality of your content.
Which is why I’d love you to give it a try (tip: it doesn’t just work on Instagram)
Join my Instagram Academy Course here
Janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme
Masterclass - How to generate passive income in your business
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[343] The three audiences you must build to create a successful online business (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
‘How often should I email my list?’
This is probably one of the most common questions I get asked about email marketing.
The rather unsatisfactory answer is ‘it depends’ - on all sorts of factors, including how often you usually email your list, what’s going on in your business at the time and what your goals are.
But what I can tell you is that you are almost certainly emailing your list less than you should - and missing out on sales as a result.
In this podcast episode, I tackle the question of how often you should be emailing your list - and share the key email sequences every business owner should have.
This is the sequence of emails you send someone when they join your email list.
If they have signed up via a free lead magnet (i.e. a resource you create specifically with the intention of getting people to join your list), I’d suggest sending a series of 3-5 emails where you break down the content of your lead magnet and give additional value. I generally refer to this as a ‘delivery sequence’.
So for example with my 23 Social Media Ideas lead magnet, I send five follow up emails (across four days). The first - which should land immediately after they subscribe to the lead magnet - is to deliver the lead magnet.
The second - sent around 24 hours later - asks subscribers to email back and let me know if they received the email ok. This can help troubleshoot any potential problems with spam (once a new subscriber emails me back, their email provider recognises us as ‘friends’ - which means my content is less likely to end up in spam).
The next three delve deeper into the problem the lead magnet solves (not being able to come up with engaging content ideas). I share three types of post (one each day): the question post, the ‘story’ post and the ‘grenade’ post. In this email I make a sales offer to a product/service that feels like the natural ‘next step’ to the lead magnet. This may or may not lead into a sales sequence.
I may also make a ‘soft’ sales offer in the p.s. of the second or third email (or both).
If people are joining your list for another reason i.e. you just have a general ‘sign up’ email, I’d recommend a 3-5 email ‘getting to know you’ sequence where you talk a little bit about what to expect from being on your list and help people get to know you better.
You should also create a welcome sequence for people who buy one of your products/services. For a coaching/membership programme - where you’re going to be working with people over a longer period of time - I’d recommend a 3-5 day ‘tour’. In my Build Your Online Audience Programme, you get a ‘tour’ of the membership (including the site/resources and team). For an online course, masterclass or playbook I’d generally keep it shorter.
This is the sequence of emails you send someone to promote a paid product/service. This can be anything from an online masterclass to a playbook to an online course.
The length of your sales sequence really depends on the product/service you’re selling, but, personally, I wouldn’t recommend sales campaigns that run for longer than 5-7 days - with some kind of scarcity built in - otherwise people can start to zone out.
I’d recommend sending at least one email every day, with at least 2-3 emails on the last day. I’d also recommend creating a ‘looked not bought’ sequence - which you send to those who have clicked on the link to purchase (more on that later).
However, the length of your campaign can depend on the product/service you’re selling. For example, I have a four day email sequence I use for online masterclasses, which I generally start three days before the day of the masterclass. If I start to promote any earlier, I find people forget about the masterclass.
One of the biggest mistakes I see people making with their email marketing, is not asking people why they didn’t buy. While it can be uncomfortable to ask, it can also be an opportunity to convert someone who might otherwise have walked away.
The reasons people don’t buy are varied and complex. Some people have unanswered questions, but for whatever reason they don’t ask. Others have a fundamental misunderstanding about the product/service - which can be down to missing/misleading information on your sales page, for example. A few have decided the product/service is not for them based on an incorrect assumption.
For example, lots of my customers/clients convince themselves my services are not suitable for product-based businesses - even though I do my best to stress this in my marketing and use relevant testimonials.
In many cases, when you provide subscribers with the information they need, they will decide to buy. Even if they don’t, at least they’ve had all the information they need to make a decision (which means they may still buy at a later date).
But if you’re not brave enough to ask the question, you’ll never know. Which means you’re almost certainly missing out on sales.
This is why it’s vital to have a Looked Not Bought sequence in every email campaign you create where you simply say something like: I noticed you’d been checking out x product/service but haven’t yet bought. Let me know if you have any questions.
Sometimes people can feel nervous about voicing their concerns. This is why it can be helping to give a list of typical reasons people have given for not buying.
If you would like to see my Top 10 podcasts then head to my Podcast Finder and my messenger bot will make some suggestions.
janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme
Masterclass - How to generate passive income in your business
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[333] 39 surprisingly easy ways to build your email list (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast episode)
[359] How to create an email newsletter that people look forward to receiving (podcast)
[360] How to get people to open your emails (podcast)
[375] How to get your first 1K email subscribers (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[400] How to build a large audience for your blog, vlog or podcast (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience.
My podcast The Janet Murray Show gets around 35k downloads per month, consistently ranks top of the UK podcast charts for marketing and is the biggest driver for leads and sales in my business. Which is why I’ve invested a huge amount of time and resources into building my podcast audience since I launched in 2015.
But just having a blog, vlog/Youtube channel or podcast isn’t enough. People won’t automatically find your content, just because it’s out there. You need to invest time and resources building an audience for that content.
And while the platforms might be different, the audience-building strategies will be the same - regardless you have a blog, Youtube channel, Facebook Live Show or podcast.
Which is why, in my 400th episode of the podcast I want to share my top audience building strategies with you.
It sounds obvious, but showing up regularly is key. I launched my podcast The Janet Murray Show back in 2015 and I’ve never missed an episode.
I started out publishing a new episode every Friday. For a few years I published two episodes a week (one solo show midweek and one interview episode first thing on a Friday). So on the odd occasion my podcast has gone live later than usual, people have actually messaged me to ask me where it is.
If you struggle with consistency, I’d recommend making a public commitment to posting your new episode/post on a particular date/time e.g. Friday. This gives you accountability (if you’ve promised something publicly, it’s much harder not to do it). It also helps get your audience familiar with your publishing schedule, which means consuming your content can become part of their routine. For example, my podcast listeners often tell me they listen to the latest episode of my podcast on the school run, when they’re cleaning their house on a Saturday or out for a run on a Sunday morning.
Becoming part of peoples’ routine is a sign you’re building an engaged and loyal audience.
Consistency also matters when it comes to the promotion of your blog/vlog or podcast. Most content creators I know vastly underpromote their content. They publish a new episode/post, make a few ‘announcement’ posts about it on social media, then move onto their next piece of content.
If you want to build an audience for your blog/vlog/podcast, you need to treat every new post/episode as a launch, which means creating a promotion strategy that you rinse and repeat every time (and add to as time goes on). For example, when my podcast goes live on a Friday I email my list, create some kind of announcement on my Facebook messenger and do an Instagram Story. This is followed up with multiple pieces of social media content across the week. We also regularly promote episodes from my back catalogue. This means finding different ways to talk about the same episode (more on that later).
While there is always more you can do (there’s still lots more I could do to promote each episode) a good rule of thumb is this: promote each episode way more than you feel comfortable with and you’ll probably have it about right.
One of the quickest ways to build your own audience is to get in front of other peoples’. This is why inviting guests on your podcast, Facebook Live or Youtube show - or inviting people to guest blog on your website - can be a great way to build your audience. When you do this, they are likely to share that content with their own audience, which means people will want to find out more about you.
It’s often assumed that collaborating with people with bigger audiences than your own is the best strategy. Personally I’ve found that collaborating with people with smaller, engaged audiences can often be more effective than the big names in my industry. This is because people who already have a large audience may not have the time - or inclination - to share your podcast episode/Youtube interview. Whereas someone with a small, but engaged audience will share the heck out of your content - and do it with so much enthusiasm -you may find you get better results.
Creating guest content for other peoples’ platforms - those with similar audiences to yours - is another great way to build an audience for your own content. Here’s how to pitch yourself as a podcast guest (these tips apply to pitching yourself for anything).
Speaking at live events, teaching guest classes and taking part in virtual summits or webinars can be another great way to grow your audience. Although I would not recommend paying to be part of virtual summits - unless there is a very compelling reason to do so (and evidence that you will get a return on investment).
Getting press coverage can be another great way to build your audience - as long as your call-to-action sends people to your blog/vlog or podcast (more on that later).
One of the biggest mistakes I see bloggers, vloggers and podcasters making is what I refer to as ‘post and flee’ i.e. they post a few announcement posts about their blog/vlog or podcast on social media then and do nothing else until the next one comes out.
Recommendations are powerful. Public recommendations are even more powerful. So, if you can generate public conversations about your content, people are much more likely to want to check it out.
So instead of posting announcements about your latest blog, vlog or podcast, ask questions that relate to the topic of your podcast.
For example, if I have a new podcast episode coming out on how to get more engagement on Instagram I will start by asking questions to pre-qualify people who might be interested in listening to that podcast e.g. how would you rate your engagement on Instagram, are you interested in learning strategies on how to increase your Instagram engagement. Then I will share the link with people who have demonstrated an interest in the topic.
While that might seem like more work, it’s more effective because you’re getting that content into the hands of people who actually need it. And those people are far more likely to share.
I might also post some polarising content - for example asking people if they believe the algorithm is to blame for poor engagement on Instagram or poor content.
If you don’t know what the algorithm is, by the way, it’s the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to).
Across the course of a week, I will find different ways to talk about that same piece of content - looking at different angles/subtopics in different formats e.g. audiograms, posts, memes, videos.
Tagging people in - for example, people you’ve mentioned in your blog/vlog or podcast - can be another great way to get engagement. When you mention people, they’re often happy to comment, like and share.
Using a social media scheduler is fine, but if you don’t make time to engage with your followers, your audience will not grow.
You might not want to hear this, but the more followers you have on social media, the easier it will be to grow the audience for your blog, vlog or podcast. The more of the right followers that is. Which is why it’s important to focus on growing your following - and your engagement - on at least one social media platform.
You can join my Build Your Online Audience programme here
If you want to grow your audience for a blog/vlog or podcast, another powerful thing you can do is issue a single call-to-action. So every time you write a guest blog, do some guest teaching, are interviewed in a podcast, send people to your blog/vlog or podcast. Add a banner to all your social media channels, put it in the email signature on your emails - in your messenger bot. Everywhere if you can.
[331] What it really takes to build an audience with John Lee Dumas (podcast)
If you’re publishing a regular blog/vlog or podcast - with the aim of promoting your business - you should be creating content that solves your ideal customers’ problems. Which means, if you’ve got your topics right, people will actually be looking for content on the topics you cover.
Which means you need to make it as easy as possible for people to find your content. This means you need to use effective titles that use the words and phrases people are actually searching for, rather than things that sound clever.
A lot of this is down to common sense and simply involves thinking about the kind of things your ideal customer/clients will be searching for online. But using keyword tools can help you refine your terms.
I have a full explanation of how to do keyword research in this post on how to make sales from your business blog (episode 336 of the podcast) but you can start by using Google autocomplete
Type in your topic title and take note of the suggestions that come up under the search box — that’ll give you a great idea of the kinds of things that people are searching for relating to that subject. You can apply the same trick to Youtube and Pinterest too.
The key is to find search terms that are popular, but not so popular it would be impossible for your content to come up first in search. So a term like ‘how to write a press release’ is a popular but broad term, but how to write a press release for your small business is more niche. Which is why my blog post on that topic comes up on the first page of Google.
Other tools I use for keyword research.
There is quite specific keyword research you can do on Youtube and you can optimise your content to make it more easily found.
Three of my most successful blog posts
[333] 39 surprisingly easy ways to build your email list
[334] How to build a large audience without paid advertising with Callie Willows
[338] Why you feel afraid of selling
If you would like to see my Top 10. Then head to my Podcast Finder and my messenger bot will take you through
Contrary to popular belief, putting money behind something doesn’t mean it will necessarily perform well. If you don’t know how to create engaging content that would encourage people to take action (even if it wasn’t an ad) you’re generally wasting your time. PLUS most people don’t buy from cold ads - unless you’ve got your targeting really spot on.
[329] What’s working on Facebook right now with Liz Melville (podcast)
janetmurray.co.uk/podcastfinder
janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[080] Three must-do tips for pitching yourself as a podcast guest (podcast)
[190] How to pitch yourself as a podcast guest (and why you must do) (podcast)
[253] How to land guest appearances on podcasts with Nicola Holland (podcast)
[263] Why I changed the name of my podcast (podcast)
[376] Lessons learned from 1 millions downloads of my podcast (podcast)
[383] How to get your podcast live in 60 days (podcast)
[329] What’s working on Facebook right now with Liz Melville (podcast)
[331] What it really takes to build an audience with John Lee Dumas (podcast)
[333] 39 surprisingly easy ways to build your email list (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[336] How to make sales from your business blog (podcast)
[338] Why you feel scared about selling (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast episode)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to pitch yourself as a podcast guest (blog)
Seven compelling reasons to start a podcast in 2020 (blog post)
How to create an editorial calendar for your business(blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Are you wondering how you can build your online audience during the Coronavirus crisis? Perhaps your online audience is really small and you'd like to make it bigger? Or maybe you’re thinking what's the point in building an audience during a global pandemic? Especially if you can’t actually sell your product or service at the moment?
In this podcast I explain exactly why there’s never been a better time to build an online audience. And I give you practical tips and examples that you can implement right now to build your online audience.
I explain why your content is at the heart of your audience building and how to lean in and find the angle that you can talk about in relation to your product or service. And why you MUST talk about Coronavirus and not just sweep it under the carpet.
I also share why you can't just rely on using paid ads to sell because your audience needs a genuine connection before they will buy.
I give you examples of businesses that have adapted and are creating great content about their products and services. Plus why you must keep showing up; and how you can connect with your audience by demonstrating your expertise - even if you can’t sell your product or service at the moment. So that as soon as you can start selling your audience knows who you are and can't wait to buy from you.
I’d love to know what you think.
Matt Haig Instagram
Join my Build Your Online Audience Programme
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[343] The three audiences you must build to create a successful online business (podcast)
[377] How to write super engaging copy about your business with Jo Watson (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Struggling to know what sort of content you should be creating during the current global crisis and worried about saying the wrong thing? Wondering how to create content about your business and keep selling during the Coronavirus pandemic?
With things changing on a daily basis - it's hard to know what to say - let alone how to plan your content.
In this podcast I share practical advice and guidance about how to navigate your way through the current global crisis and how to go about thinking about your content during this pandemic.
I explain why you mustn’t be afraid to lean in and talk about the C-Word. Plus why you should definitely switch off the scheduler.
I explain why you mustn’t assume that people aren’t buying and why you must keep selling - and how to do it without appearing insensitive or spammy. Plus how to position yourself so that people understand WHY you are selling to avoid those ‘neggy’ comments.
I also tell you why adapting and selling now will put your business in a much stronger position for when the crisis is over.
I'd love to know what you think.
Matt Haig Instagram
Joe Wicks YouTube
Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[343] The three audiences you must build to create a successful online business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Ever wondered about adding to your income stream? Maybe you’ve considered selling to corporate organisations but you’re just not sure how to do it? Or what content to create to attract them?
In this episode sales coach Jess Lorimer explains how to create content that attracts the right sort of corporate clients. Jess who helps online business owners sell to corporate organisations and is host of the Selling to Corporate podcast explains why you really should consider adding a corporate revenue stream to your business. She explains what it means to be selling to a corporate organisation and the steps you can take to start selling.
Jess shares the exact type of content that you need to be creating to sell to a corporate organisation and how to use LinkedIn the RIGHT way to attract corporates without just waiting for them to discover you from scrolling through their LinkedIn feed.
Plus the two types of content that you NEED to be creating to attract corporates and why you MUST remember that corporates aren’t robots and people need to feel a connection. And why you should never be afraid to show your personality when you create your content - even when creating for corporates.
This episode is full of valuable and practical tips from Jess that you can implement immediately to start creating content that converts and attracts .
I’d love to know what you think
Connect with Jess on Instagram
Listen to Jess' podcast Selling to Corporate
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[343] The three audiences you must build to create a successful online business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Why not create a Power Hour: an online consultancy session, where people pay a one-off fee to pick your brain/get advice about a topic you have expertise in?
In the short-term - where you may not be able to physically deliver in-person services due to the Coronavirus pandemic - it can help you continue to serve your ideal customers/clients.
In the longer-term, it can be a great way to generate additional income for business - without having to leave your desk/studio.
It can also be a great way to deal with people who ask for help - but don’t seem to want to pay for your time. So the next time someone says: ‘I’d love to pick your brain about xxx,’ you can invite them to book a Power Hour.
But how do you choose a topic for your Power Hour? What tech will you need to deliver it? And how much should you charge?
That’s exactly what I’ll cover in this podcast episode - along with tips on how to promote your Power Hour.
As with anything in your business, the more specific/niche you can be the better. So while you can offer a general Power Hour (where anyone can ask you anything about your expert topic) you’ll almost certainly get more take up if you hone in on a specific type of customer/client and/or a common problem your customers/clients experience.
Here are some examples of Power Hours created by my current/former clients:
So for example, Facebook ads expert Laura Moore has a power hour that focuses on increasing ad conversions.
Virtual assistant Catherine Gladywyn offers a power hour for VAs who are stuck on something in their business.
Architectural technologist Jon Clayton has created a power hour for design and architecture
Amy Caiger has a Power Hour that focuses on helping business owners find their niche.
If you have a product-based business, you can still create a Power Hour. You can either offer something that relates to the problem you solve. For example, I sell a Social Media Diary & Planner. Although I don’t currently do this, I could offer a content planning Power Hour for people who want help creating their content plan. I could offer these sessions to existing diary owners as an upsell. Or I could open them up to anyone who needs help with content planning and offer the diary as an upsell at the end of a consultancy session.
Or you could offer a Power Hour to other product-based businesses on how to do something specific that you are already doing successfully but they might be struggling with e.g. creating a marketing plan, setting up a shop on their website.
How to deliver your Power Hour
You can use video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat ‘live’ with participants. And you can send them the recording afterwards in case they want to go over anything again. Zoom starts from £11.99 a month.
Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans.
If you’re worried your clients will be overwhelmed by the tech, it’s a good idea to send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join).
How to ensure your Power Hour is productive
To ensure the session is productive, I’d recommend you do the following:
These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, are delivered the link to join the call and reminders before the call.
I include template/swipe files for these types of emails in my How To Turn Your Offline Services Into Online Offerings masterclass.
If you’re worried that what you teach/coach can’t be delivered online, I’ve personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you.
How to price your Power Hour
It can be tempting to base your pricing on what others are charging in your industry. But this can lead to you vastly undercharging - or even overcharging - for your services.
Your pricing should reflect the transformation you can create for your client - not how long it takes you to prepare and deliver the session. So if you can share information/advice/guidance that can save them tons of time, money and/or help them generate income in their business - because you’ve spent years honing your craft - your price should absolutely reflect that.
I’ve generated over a million pounds in sales from the copy I’ve written for my website, sales pages, email marketing and social media. And the reason I’m able to create engaging content is because I spent the best part of 20 years writing and editing for national newspapers. PLUS I’ve invested huge amounts of time (and money) learning about copywriting - specifically for online business. This means I can look at a sales page, social media post or marketing email and immediately see what needs to be changed. Which is why I charge £500 + VAT for a Power Hour - not £50+ VAT.
That said, I haven’t always charged that fee. I started at around £99 + VAT and gradually scaled up as I got more experienced and gathered more testimonials.
So start by thinking about the transformation you can create for someone and the impact that could have on their life/business.
It can help to spell out the return on investment for your clients. So for example, if I could give you some advice on your sales copy that would help 5x your investment, would you think £500 +VAT was expensive? Probably not. It’s all about how you frame it.
But you do need to have the experience to match your pricing. You can’t charge £500 + VAT for your Power Hour just because someone else in your industry is doing it (well you can, but you may not make any sales).
So if you haven’t yet delivered any Power Hours it can be worth offering a number of discounted sessions so you can gather testimonials. I wouldn’t recommend offering them for free. People generally don’t value what they get for free. Which means they’re more likely to cancel/show up late to the session and less likely to implement your advice. Even a modest fee will ensure they have some skin in the game.
How to promote your Power Hour
If you already have an email list - great. Simply email your list, tell them about your Power Hour and (providing you’ve created the right offer for the right audience) you should get bookings. I’d also recommend doing some social media promotion too. If you have a blog/podcast/Youtube channel, it’s also worth sharing information about it there.
If you don’t have an email list (or only have a small list) you’ll need to use proactive outreach. That means making a list of people you know (e.g. current/former clients) who might be interested in your offer. PLUS asking for recommendations/referrals from friends/colleagues. If you’re not sure how to get started with proactive outreach, the first module in my Build Your Online Audience programme focuses on exactly that topic (and includes email/message templates you can adapt for proactive outreach).
Need help building your email list? Check out: https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/
I also have an email list building programme inside my Build Your Online Audience programme
Buy My Emergency Response Plan
Video Conferencing Software
Zoom
Go To Meeting
Team Viewer
Join Me
Google Hangouts
Meetme
Blue Jeans
Actuity
Calendly
Presenting software
Screenflow Mac
Thinkific
Teachable
Wistia
Vimeo
YouTube
Audacity
Soundcloud
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[375] How to get your first 1K email subscribers (podcast)
[378] How to use hashtags to build your online audience (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
Bonus podcast
Get my Instagram Engagement Playbook
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Have you ever wondered how to grow a really engaged Facebook group? Where there is a real sense of community - and people genuinely engage? If you’d love some strategies for growing your own online community or you’re thinking of starting a Facebook group then this podcast with video and audio producer Steve Folland is a must-listen.
Steve who is also the host of the Being Freelance podcast shares how he grew his online community and Facebook group from his own podcast. He explains how he started his Facebook group after growing his podcast audience and how he links the content in his Facebook group back to his podcast - even down to the questions that he asks when people join the group.
Steve explains how important it is that your Facebook group is genuine and why you have to show up and set the tone of the group with your own face and personality. Plus why you must create really good quality consistent content. He shares the strategies that he’s used to engage his community and grow his Facebook group.
Find out why having a specific niche for his Facebook group has made his community really successful and buzzing.
Plus how Steve has used his Facebook group to increase his online presence and his podcast audience.
I'd love to know what you think.
Steve's website Being Freelance
Get my 31 post ideas for your Facebook group
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[327] Why I am closing my 13.5K Facebook Group (podcast)
[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[352] How to sell in a Facebook group without annoying your members (podcast)
[357] How to transform your Facebook Group from ghost town to garden party with Bella Vasta (podcast)
[361] 15 post ideas for your Facebook group (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast
[Bonus] How to turn your inperson services into online offerings (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
If you deliver in-person consultancy, training or coaching in your business you will almost certainly have been affected by the Coronavirus outbreak.
Perhaps you’ve had client meetings cancelled. Or maybe you’ve had workshops/consultancy gigs postponed or put on hold. It could be that you’ve had to cancel live events/workshops of your own. All of which is likely to have an impact on the bottom line of your business.
Health always comes first of course. But with little sign of the crisis abating, it’s sensible to consider how you might offer online alternatives to your offline services.
Not only is this sensible in the midst of a worldwide flu epidemic, it’s also a way to start generating passive/semi-passive income in your business - which means you can stop trading time for money (or certainly do less of it)).
In this special podcast episode, I’ll show you four ways you can start turning your offline services into offerings.
Booked to deliver 1-2-1/group coaching in-person? This can easily be delivered online, using a free video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat ‘live’ with participants. And you can send them the recording afterwards in case they want to go over anything again.
Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans.
If you’re worried your clients will be overwhelmed by the tech, you can send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join).
To ensure the session is productive, I’d recommend creating a sequence of emails that includes:
These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, be delivered the link to join the call and reminders before the call.
I include template/swipe files for this sequence of emails in my How To Turn Your Offline Services Into Online Offerings masterclass [xxx].
If you’re worried that what you teach/coach can’t be delivered online, I’ve personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you.
Booked to deliver in-person training or a workshop? This can be delivered live, using a free video-conferencing software like Zoom (or one of the other examples mentioned above) which allow you to share your screen, share documents and chat ‘live’ with participants.
With a bit of tweaking, it’s possible to make online sessions really interactive. Not only can you use the ‘chat’ function to ask and answer questions, but you can also share your screen with participants and they can share theirs with you, which means you can give feedback on literally anything. So if you’re a tennis coach, you can give feedback on technique. If you’re a pottery or sewing teacher you can check peoples’ creative work. And if you’re a singing teacher you can advise on pitch and tone. With the right technology, pretty much anything is possible.
And you don’t have to deliver the training live. You can record the sessions in advance using video conferencing software like Zoom and/or a screencasting software like Screenflow (for Mac) or Camtasia for (PC) which allow you to talk over your slides
You can host your video tutorials free using a site like Teachable or Thinkific.
But you don’t need dedicated software to host video tutorials/or an online course. You can upload them to a video hosting site like Wistia or Vimeo or simply add them as unlisted/private videos on Youtube. Any digital downloads e.g. workbooks, cheat sheets, checklists can be stored in a file hosting service like Dropbox or Google Drive (you can just paste a link under the relevant video tutorial).
This is exactly what I did for the BETA launch of my online podcasting course: Get Your Podcast Live in 60 Days.
You can use these resources to create audio files/podcasts (or use a digital recording app like Audacity). These can be hosted on any of the platforms above or you can upload them to Soundcloud.
Think what you teach can’t be delivered online? Check out an online course site like Udemy where you’ll find digital resources on everything from surfing to singing to gastric bypass surgery.
Want to learn more? I cover how to launch an online course/workshop in my online masterclass How To Turn Your Offline Services Into Online Offerings masterclass [xxx].
Run your own live workshops/events? This can also be delivered live, using free video-conferencing software like Zoom (or one of the other examples mentioned above) which allow you to share your screen, share documents and chat ‘live’ with participants.
While I’d recommend promoting live events/workshops at least 12 weeks ahead, you can promote webinars/online classes less than a week before the event. In fact, promoting them too far in advance can mean you actually get fewer people showing up (people just forget about it).
To ensure your webinar is productive, I’d recommend creating the following sequences of emails:
I include template/swipe files for this sequence of emails in my How To Turn Your Offline Services Into Online Offerings masterclass [xxx].
Don’t have an email list? Read: 39 surprisingly easy ways to increase your email subscribers.
You should also promote the webinar/online masterclass across your social media channels. I included samples of the kinds of posts you might create in my How To Turn Your Offline Services Into Online Offerings masterclass [xxx].
Once your webinar is recorded you can turn it into an automated, on-demand webinar using a tool like Ever Webinar.
Launching a playbook/ebook can be a great way to turn your knowledge/expertise into a valuable resource you can sell - without leaving your home office. A playbook/ebook is a digital download, typically of around 3-5000 words that solves a very specific problem for a very specific type of client.
I go into much more depth in my how to launch a playbook for your business online masterclass.
There is some work up front in writing the download. You may also need to invest time and/or money (if you don’t have the expertise yourself) for professional-looking design.
But once you’ve created your playbook/ebook - and automated the purchase/delivery process - you can (quite literally) sell it in your sleep. In the first few weeks of launching my Instagram Engagement Playbook, I sold almost 300 copies.
While you’re unlikely to make millions from a playbook/ebook (unless you already have a large audience) it can be a great way to attract qualified leads you can upsell to more high-ticket products.services.
Ideally, you’ll sell your ebook via your website (which means you can track who is buying from you and, crucially, get their email address for upsells/cross-sells) using a resource plug-in like Woocommerce or Shopify. To deliver the playbook/ebook, you’ll need to integrate this with your email marketing software.
If you are taking services online that you have previously delivered offline, you may come up against some resistance from clients who don’t believe online training/coaching/consultancy can be as effective as offline.
It’s a good idea to create content that educates your clients on the benefits of online learning PLUS how it works (often resistance is based around fear e.g. of not being able to use the tech), Demo/sample videos can also help (once people understand what an online class might be like, they’re usually happy to get on board). Finally, gathering testimonials from your clients will also help a lot. If you can get testimonials in which they explicitly talk about how they were concerned about online learning, but their fears were totally unfounded that is ideal.
Video Conferencing Software
Zoom
Go To Meeting
Team Viewer
Join Me
Google Hangouts
Meetme
Blue Jeans
Actuity
Calendly
Presenting software
Screenflow Mac
Thinkific
Teachable
Wistia
Vimeo
YouTube
Audacity
Soundcloud
Masterclass - How to turn your in-person services into online offerings
Masterclass - How to launch a playbook for your business
[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[375] How to get your first 1K email subscribers (podcast)
[378] How to use hashtags to build your online audience (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast
Get my Instagram Engagement Playbook
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Would you love to know how to write email copy that's so addictive that people can't wait to receive your emails?
In fact, they are so keen to get their hands on your email newsletter and find out what you've got to say - that if it doesn't arrive when it normally does - they email you to find out where it is?
If so you'll love this special podcast episode with email marketing experts Rob & Kennedy which was recorded at my live content planning masterclass 2020Sorted.
They explain how to create curiosity and desire in your emails and the types of call to action you can include to make sure that your reader takes action. They share seven ways to get people addicted to reading your emails and make sure they open them.
It's full of really practical advice and takeaways that you can apply straight away in your own business.
I'd love to know what you think.
Get my Instagram Engagement Playbook
[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[375] How to get your first 1K email subscribers (podcast)
[378] How to use hashtags to build your online audience (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Would you love to know how to use IGTV to build your followers on Instagram? Or maybe you’re thinking IGTV is a bit too techy and you don’t think it’s right for your business and you haven’t quite got round to using it yet?
If you’re feeling a bit mystified about IGTV and you’d love to know how IGTV can help build your Instagram audience - then this podcast episode with Instagram specialist Helen Perry is a must-listen. Helen shares tons of really practical advice on how to use IGTV, build your audience on IGTV and how she’s successfully used IGTV to generate leads in her business.
Helen explains how to be fearless when it comes to creating and filming your videos. And why you shouldn’t let perfectionism hold you back (in fact imperfection can make a stronger connection with your audience).
If you’re worried it’s all bit complicated for you Helen explains how to set up your IGTV channel, how to post to the Instagram grid, the types of content that work well on IGTV and how long your videos should be. Helen explains about posting your IGTV video and what to consider about the aesthetics of your IGTV video in your Instagram grid.
PLUS why you don’t need any fancy equipment to create your IGTV videos.
I’d love to know what you think.
Helen's website notaboutthekids
Helen's Instagram @notaboutthekids
Rode Microphone
For editing your IGTV - Inshot
For designing your IGTV video - A design kit
[388] How much content should you give away for free (podcast)
Get Janet's Instagram Engagement Playbook
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Do you struggle to plan and create content because you only sell one product or service?
Or perhaps you just feel like your content gets repetitive at times. You’d love to find new ways of talking about the products or services you sell.
If this sounds like you, you’ll love this podcast episode.
In it, I share practical tips and tactics that will help you plan and create content about ONE product or service - even if it’s the only thing you sell.
I’ll show you how to create ‘peak points’ in your business that allow you to create fresh ‘buzz’ about your product or service. Plus How you can find and identify less obvious 'peak points' in your business or industry by understanding your customer or clients pain points.
I'd love to know what you think.
Get my Instagram Engagement Playbook
Instagram @JanMurrayUK
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[355] How to create and launch your own planner (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Common concerns about joining my podcasting course (blog post)
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Do you ever find yourself stuck on what to post on Instagram, whether it’s on your Instagram grid or Instagram Stories or IGTV?
Or maybe you’re just not getting ANY engagement on your Instagram posts and you’d love to get more eyes on your content and get more likes, comments and shares?
Then you’ll love this podcast where I share the six types of content that are guaranteed to get you engagement on Instagram. I’ll explain exactly what the types of content are and how you can use them to get more engagement on Instagram
Plus how to save time by using other peoples content to grow your Instagram account and how you can create content that builds connections and relationships (and why it doesn’t have to be business-related)
I’d love to know what you think. If you'd love more help with your Instagram engagement, then try my Instagram Engagement Playbook
Get my Instagram Engagement Playbook
Instagram @JanMurrayUK
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast)
[362] How to grow your Instagram following to 27K fast (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[387] How to create more content in less time with Amy Woods (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Common concerns about joining my podcasting course (blog post)
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
Do you ever get stuck when you're writing social media captions or maybe you find the ones that you write just aren't engaging enough for your audience?
Well, if any of that resonates with you, you're going to love this podcast episode because I talk about how to write more engaging social media captions.
I explain why you need to write as you speak and how to figure out your unique brand voice. I share with you five tips for creating your own really engaging social media posts. And the three types of caption that you can create to get engagement from your audience - and you can use them on your social media posts straight away.
Plus I explain how I create those tiny moments of drama in my social media posts. I share tons of examples of the captions that I create on my own platforms including my Instagram posts (and why it doesn’t take as much time as you’d think).
Instagram @JanMurrayUK
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)
[381] How to use awareness days to create content for your business (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[387] How to create more content in less time with Amy Woods (podcast)
[390] How to stop overthinking your content (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Common concerns about joining my podcasting course (blog post)
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn