Are you looking to launch a new product or service in your business?
Or maybe you’ve tried to launch something in the past and it’s flopped?
Find out the secrets of a successful launch in this podcast episode - I’m sharing behind the scenes of my recent launch of my 2021 Social Media Diary & Planner and how I made 10K of sales in 24 hours.
Discover the five-step process that I've used for the past five years to successfully launch and presell my 2021 Social Media Diary & Planner. Discover how I build excitement and desire about my Social Media Diary & Planner and how you can use this process in your business.
PLUS why building authority is so important if you want to launch a new product or service and why it really does come back to your content.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Podcast shownotes
- About this podcast episode and why I recorded it (05:01)
- Why people have to want to buy your product (07:08)
- Why launching a test offer will help you find out if your product is viable (08:25)
- What you need to ask yourself if you’ve launched a product that’s flopped (10:41)
- Why you need to build an audience before you launch a product (11:12)
- Why it takes time to build an audience (14:10)
- Why your conversion rate will be higher if your leads are warm (15:29)
- Why you need to build authority with your content (16:40)
- Why my podcast makes people realise that my paid-for content is worth investing in (18:03)
- Why people have to know who you are before they’ll invest in you (18:58)
- Why a launch is a long term thing and you can’t just rock up online (20:00)
- Why your launch might have flopped in the past (20:30)
- Why you have to think long term with a launch (22:35)
- How I built awareness for my social media diary & planner (23:48)
- How I got people excited about my Social Media Diary & Planner (28:01)
- Why you need a really great product to help build social proof (30:44)
- How to use scarcity to sell more of your product (especially if you’re preselling)(32:58)
- How I used Facebook ads to create leads (37:18)
- Why everything comes back to your content (38:18)
Resources
Buy my 2021 Social Media Diary & Planner
Find out more about my Getting started with Facebook ads course with Emma Van Heusen
Join my Build Your Online Audience programme here.
Other useful podcasts
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner (podcast)
[337] The tools I am using to build my online audience (podcast)
[339] How to build an audience for an online course or membership (podcast)
[386] The four types of content that will help you make more sales in 2020 (podcast)
[372] How to build an engaged online audience (podcast)
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