Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.
Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.
Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.
Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.
PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}
Podcast Shownotes
- About my Pinterest course (0:50)
- About Jen Hall and her business and how she helps people (4:11)
- The benefits of becoming a market leader in your area (6:44)
- Why size doesn’t matter if you want to be a market leader (8:45)
- Why you need to niche before you can become a market leader (10:18)
- Why you need to ditch niche fear (12:12)
- Why passion will help you niche (14:20)
- Why you’ll never get anywhere if you don’t niche (15:06)
- How to use your messaging and articulate what you do to help you niche (17:43)
- Why you should avoid overcomplicating your messaging (20:44)
- Why you’ll hold your business back if you don’t specialise (22:19)
- Why differentiation is key to becoming a number one choice (25:02)
- Why you need to create your USP rather than look for it (30:05)
- Why you need to look at your competition to help innovate (33:06)
- The difference accumulated benefits and that one killer thing you do (34:25)
- Why you need to bring your ideas to market (37:14)
- How to differentiate yourself in a crowded market (38:53)
- How to stand out by using technology to be personal (41:04)
- Why you need to be personal to your audience become a market leader (43:02)
- Why content planning is so much easier if you’ve specialised (43:43)
- Why your messaging will help you become a market leader (45:45)
Resources
Jen Hall The Expert Unrivalled Podcast
Sign up for my Daily Email
Janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme and get access to my NEW Pinterest course
Other podcast episodes
[349] How to find the right niche for your business (podcast)
[389] How to find your niche and why you need to with Jo Soley (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[409] How to use Pinterest to grow your online audience with Kate Beavis (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
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