Build Your Online Audience: [410] How to avoid unconscious bias in your marketing with Ramat Tejani

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[410] How to avoid unconscious bias in your marketing with Ramat Tejani 0

Jun 19, 2020

If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials.

In this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and how to be more inclusive.

Find out how you can make a difference from the way you write your content and the tone of voice you use - through to the guests that you might invite on your podcast or Facebook Live.

Ramat also recommends resources that you might find helpful to understand this more.

I'd love to know if you find this helpful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

About Ramat and her business (1:43)
How unconscious bias works in our minds (3:13)
Why we can be uninclusive in our marketing (4:17)
Why we all have an unconscious bias (7:18)
How to view your business for diversity, inclusivity and unconscious bias (10:54)
Why being inclusive in your marketing will make a difference to your sales (14:47)
Why you should keep your language and tone of voice clear and simple (17:30)
Why you should be conscious of the audience you're writing for (20:08)
Why anyone should be able to understand your content (25:25)
How to be less bias in your content creation and bring in new voices (26:55)
Why you need to keep adapting your marketing to ensure inclusivity (31:18)
Why you will have to take your time with any changes you make (35:17)
Why it’s ok to say you’re taking the time to learn about racism (41:17)
How everyone can make a difference even if its small (44:08)
Books and resources that Ramat recommends (45:50)