If you’re like most business owners I know the idea of emailing your list each day might seem crazy. Won’t people get sick of hearing from you every day? Won’t you lose all your subscribers?
I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results.
Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience.
This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write.
I’d love to know if it inspires you.
Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer.
People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn’t just newbies. I hear this from experienced business owners too.
But like everything, writing is about practice. And the more you do it, the easier it gets.
My friend Kennedy started sending a daily email to his list because he’s dyslexic and wanted to get better at writing.
He’s been doing it for two years now. But if you read his stylish, entertaining emails, you’d NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email).
Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer.
I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don’t do any meetings or coaching calls until midday. I just write/create content.
Why do I do it this way? Because I believe it’s easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions.
And while I never suffer from writer’s block (which is what 18 years in journalism does for you), I do write better copy when I’m feeling inspired.
Now I’m not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who’s also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general.
Since I started my Daily Email in April 2020, I’ve racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads.
I recently created a whole series of Facebook ads for my new Instagram course from ‘daily email’ copy - and a bunch of marketing emails. And I’d much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I’m not feeling it.
In fact, I actually repurposed some daily email copy to create this podcast episode and blog post.
Since I’ve been sending my daily email I’ve been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story.
Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists.
When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy.
I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It’s also a way of helping me process my experiences and emotions. Some people journal...I write my daily emails.
If you have kids or other responsibilities, it’s easy to tell yourself that you don’t have time. Or that it would be ‘impossible’ to find 15 minutes to write each morning.
But where there’s a will there’s always a way, right?
Sign up for my Daily Email
 How to write addictive email copy with Rob & Kennedy (podcast)
 How often should you email your list (podcast)
Masterclass - How to generate passive income in your business
Masterclass - How to launch a playbook for your business
 39 surprisingly easy ways to increase your email subscribers (podcast)
 The three audiences you must build to create a successful online business (podcast)
 How to create a year's worth of content in one morning (podcast)
 The four types of content to create that will help you make more sales in 2020 (podcast)
 How to stop overthinking your content (podcast)
 How to write better social media captions (podcast)
 What sort of content should you create during a global crisis (podcast)
 How to build your online audience during a global crisis (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Join my Build Your Audience Programme