Build Your Online Audience: [395] How to write addictive email copy with Rob & Kennedy

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[395] How to write addictive email copy with Rob & Kennedy 0

Mar 6, 2020

Would you love to know how to write email copy that's so addictive that people can't wait to receive your emails?

In fact, they are so keen to get their hands on your email newsletter and find out what you've got to say - that if it doesn't arrive when it normally does - they email you to find out where it is?

If so you'll love this special podcast episode with email marketing experts Rob & Kennedy which was recorded at my live content planning masterclass 2020Sorted.

They explain how to create curiosity and desire in your emails and the types of call to action you can include to make sure that your reader takes action. They share seven ways to get people addicted to reading your emails and make sure they open them.

It's full of really practical advice and takeaways that you can apply straight away in your own business.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

Where does email marketing fit in your marketing strategy (5:21)
How to get people on your email list (6:07)
Why you must always have a call to action in your email newsletter (7:12)
Why you shouldn’t worry about emailing your newsletter list (9:25)
How to create curiosity and desire in your email newsletter (12:01)
Why you must put your personality into your email newsletter (13:41)
How to use your own experiences to create content for your email newsletter (16:03)
How to write addictive email newsletters that get subscribers excited (18:42)
Seven ways to get people addicted to opening your emails (20:30)
How to sell in your emails and how often you should (25:37)
Reasons that you must always sell in your emails (27:04)
Why your email must be about helping your customer and not selling your product (27:47)
Ways to seamlessly pitch from your main email story through to a sales pitch (28:17)