Info

Build Your Online Audience

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857 Or on your favourite podcast app here:  https://courageous-content.captivate.fm/
RSS Feed Subscribe in Apple Podcasts
Build Your Online Audience
2021
June
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
May
April
March
February
January


2018
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Feb 21, 2020

Do you struggle to plan and create content because you only sell one product or service?

Or perhaps you just feel like your content gets repetitive at times. You’d love to find new ways of talking about the products or services you sell.

If this sounds like you, you’ll love this podcast episode.

In it, I share practical tips and tactics that will help you plan and create content about ONE product or service - even if it’s the only thing you sell. 

I’ll show you how to create ‘peak points’ in your business that allow you to create fresh ‘buzz’ about your product or service.  Plus How you can find and identify less obvious 'peak points' in your business or industry by understanding your customer or clients pain points.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • What inspired me to create this podcast episode (3:32)
  • How to create a yearly content plan for your business (and what might be holding you back)  (4:26)
  • Why you can’t sell the same product or service the same way all year round (7:06)
  • Why you need to be constantly relaunching your same product or service (9:29)
  • How to create content and peak points around different stages of the buying process (15:40)
  • Finding natural peak points examples by different industries (17:01)
  • How to find your business’ natural peak points for sales (22:08)
  • How to find the natural peak points in your industry (23:01)
  • How to find the less obvious peak points by thinking about your customer's pain points (26:19)
  • How to use awareness days to create peak points in your business (27:35)
  • How to create artificial peak points in your business (32:28)
  • How to think creatively about peak points for a product-based business (34:49)

Resources

Get my Instagram Engagement Playbook 

Instagram @JanMurrayUK

[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[355] How to create and launch your own planner (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[379] How to grow your Instagram posts by 1K in 30 days (podcast)[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Common concerns about joining my podcasting course (blog post)

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

0 Comments
Adding comments is not available at this time.