Build Your Online Audience: [376] Lessons learned from one million downloads of my podcast

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[376] Lessons learned from one million downloads of my podcast 0

Oct 24, 2019

Want to know how I've managed to publish a new podcast episode every week for the past four years?

How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there?

This podcast answers your questions and more and is based around real questions that you have asked about my podcast. Even if you're not interested in starting your own podcast then please stay with me because what it's really about, is about showing up and publishing consistent content.

How do you keep showing up every week when maybe you're all out of ideas or you're not feeling well, or you're feeling uninspired or unmotivated, or you've lost a team member suddenly, how do you keep all of that going over a number of years?

This podcast isn't just about creating a podcast it's also about content planning, content creation and solving your audience's problems, it's about mindset. It's about staying consistent and overcoming the challenges and evolving.

So you'll see it's so much more than how you keep a podcast going.

I also share my favourite podcasts too. What do you think? Have you listened to them?

I hope you enjoy the episode as much as I did recording it.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

Why you should listen to this podcast (01:57)
How to win in my 'Big Podcast Giveaway' (2:52)
Find out about my 2020 ‘Start a podcast programme’ (5:39)
What inspired me to start a podcast (and why it’s such a great way to connect with people) (7:02)
How I have consistently produced my podcast (and how accountability keeps me on track) (10:30)
Equipment I use to record my podcast, how it's produced and why I delegate the editing (13:04)
How I record a guest podcast episode (16:40)
How getting your podcast on iTunes can be the most challenging part (and how I did it) (17:09)
Why I choose podcast guests that can show they are an expert (rather than just a big name) (19:50)
How I got people to agree to be a podcast guest when I was starting out (24:58)
How my podcast has evolved and why I'm doing more solo podcasts than guest podcasts (27:44)
Why it’s important to have a great rapport with a podcast guest (and why some don't go as planned) (32:24)
Why I plan my podcasts to strategically fit in with what I am doing in my business (34:44)
Steps to produce the podcast from idea through to publication, repurposing and marketing (38:25)
How to promote a podcast and why you have to try lots of different ways (45:20)
Why a podcast needs to be quality content that solves your audience’s problems (48:47)
Top 9 episodes I've recorded? Try these they are full of useful practical advice that’s easy to implement: 133, 161, 227, 288, 275, 315, 341, 351, 362 (50:52)
Top 3 episodes that I am really proud of? Episodes with great longevity: 333, 339 and 340 (58:46)
What happens if the podcast guest doesn’t work out (1:00:05)