Creating content that solves a problem for people is a great way to get engagement on your Facebook page.
This can be anything from a vlog on how to pitch yourself as a podcast guest, an important piece of industry news,an amusing cat video (making people laugh is definitely solving a problem).
I generally refer to this as ‘I need to know this’ content.
This is one of four types of content that generate lots of engagement.
However there is an art to getting engagement on this kind of content and in this podcast episode I’ll show you how.
Sharing content that solves your customers’ problems - or just makes their day easier - can be a great way to get engagement on your Facebook page.
But it doesn’t matter how useful your new blog post is or how funny your cat video is, if you don’t create curiosity you’ll be lucky to get a few likes, shares and/or comments.
One really easy way to create curiosity is to ask a question that relates to the content you want to share. So, for example, I published a really podcast episode entitled 15 post ideas for your Facebook group.
Although this is a useful episode, when I just post a link to the episode I don’t get very much engagement. If I ask a question that relates to the subject of the podcast episode, I get far more engagement. I can still share the link to the episodes in the comments.
Other ideas for generating curiosity.
Create a short ‘I need to know this’ style Facebook post where you share a useful piece of content that helps solve a problem for your audience (remember that entertaining people can be solving a problem). Instead of just posting a link, think about how you can create curiosity about your post using some of the strategies I’ve shared above (sure you will also have loads of your own - can’t wait to see them!).
Don’t forget to include a call-to-action
Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that’s certainly been my experience) so get to work!
Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day).
Take part in my 7 day Facebook challenge here
Join the Facebook Challenge group
Previous Facebook Challenge Podcasts
[365] Day 1 Why your Facebook page isn’t getting enough engagement (and what to do about it)(podcast)
[366] Day 2 What to post on your Facebook page to get more engagement(podcast)
[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[352] How to sell in a Facebook Group without annoying your members(podcast)
[357] How to transform your Facebook group from ghost town to garden party(podcast)
[358]13 Ideas for engaging social media posts(podcast)
[361] 15 post ideas for your Facebook group(podcast)
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