If you’re struggling to get engagement on your Facebook page, you may be confused about what kind of content you should be posting.
In this episode I share four types of Facebook page posts that generate lots of engagement.
Having tested hundreds of different types of content - on both my own account and my clients’ I’ve noticed there are four types of post that generally get more engagement.
You may have spotted already that there’s a common theme: relatability. If you want people to engage with your content, it needs to be relatable - something that either solves a problem for them, they have experience of and/or an opinion on.
Let me break that down for you.
Creating content that solves a problem for people is a great way to get engagement. This can be anything from a vlog on how to pitch yourself as a podcast guest (link to blog post), an important piece of industry news (link to article on Twitter change of terms) to an amusing cat video (link to amusing cat video) (making people laugh is definitely solving a problem). However there is an art to getting engagement on this kind of content, which I’ll share with you tomorrow.
People love to share their ideas, so content that asks people to state their opinions/preferences, generally works a treat. This can be anything from asking people whether you should stock the handbag in blue or read to whether they like to have an iron in a holiday cottage to what they think of new laws that affect your industry.
In the example below, I asked my audience which cover they preferred for my media diary:
N.B. You do need to be specific to get engagement on this kind of content and I’ll show you how to do that on Day 4 of the challenge.
People love to share their opinions - particularly on topics that are divisive. This is why posts like this one on whether you should put toddlers on reins tend to perform better than other posts.
People also love to share their experiences/advice, which is why more vulnerable, personal content works well. This post on picking up an injury during my London Marathon got more engagement than any of my business posts (as did many of my other marathon related posts).
It’s worth remembering that Facebook is, primarily, a ‘friends and family’ platform - which is why personal posts - of the kind you might post on your own Facebook wall - often do better on your Facebook well than business related posts. This is not to say you need to share your deepest, darkest secrets, but people like to do business with people. If you’re willing to share a little of the person behind the business you’ll get much better engagement on your page.
Brainstorm at least five ideas for each type of content.
Be brave and share them in our Facebook group so you can get feedback from myself and other members of the group (we have a dedicated thread for your ideas)
Take part in my 7 day Facebook challenge here
Join the Facebook Challenge group
[365] Day 1 Why your Facebook page isn’t getting enough engagement (and what to do about it)(podcast)
[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[352] How to sell in a Facebook Group without annoying your members(podcast)
[357] How to transform your Facebook group from ghost town to garden party(podcast)
[358]13 Ideas for engaging social media posts(podcast)
[361 15 post ideas for your Facebook group(podcast)
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